美国奥巴马总统“气候行动计划”解读

2013年6月,美国总统奥巴马在华盛顿乔治城大学发表关于应对气候变化的讲话,发布了"总统气候行动计划",重申到2020年美国实现在2005年基础上减排温室气体17%的承诺,并从减少温室气体排放、应对气候变化的不利影响和领导国际合作三个方面系统阐释了美国联邦政府将采取的一系列举措,这是迄今为止美国政府最全面综合的气候政策。通过分析和梳理该"气候行动计划"推出的背景、主要内容以及美国各界的反应等,指出了该计划的实质和存在的一些问题,包括在实施范围、执行力度、持续性和有效性等方面的局限性。     

从批评性话语分析角度解读政治演讲

批评性话语分析的主要目的是揭示语言使用、意识形态和权势之间的关系。文章介绍了批评性话语分析理论,运用批评性话语分析方法,从人称代词、情态和语篇三个方面研究分析了奥巴马总统访华期间在上海科技馆做的演讲。研究结果显示:奥巴马的演讲既没有降低美利坚合众国的威望,更没有轻慢中国人的历史和文化,而是在结合中国人的处事风格和思维方式的基础上,把自己的政治和文化、经济观做了相对客观的阐释。     

Creating Brand Names That Work

When it comes to brands, what's in a name is everything—a product is not a brand until you name it. What you call your product makes a difference. In addition to making the product yours and no one else's, a good brand name can create a competitive edge by being memorable, by communicating the special qualities of the product, and by setting the stage for a line of future products. Lorna Opatow brings practical experience to this article in which she identifies the problems and the promises in choosing brand names, and then provides guidelines for creating, developing, and evaluating them prior to testing for market acceptance.     

From Experience: The Corporate Black Hole

There is a lot of creative potential lying dormant in corporations because too many managers fail to see innovation as a process to be deliberately managed. C. Joshua Abend sees innovation connected to virtually everything that happens—or doesn't happen—in an organization. He offers in this article ideas that managers can use to remove the impediments to increased innovation and productivity.     

Reaffirming the management ethic in industrial firms

These then are the ground rules underlying what I call “the manegement ethic.”They are based on common sense, logic, and a sense of fair play—but then, that is quite simply what good management is all about. There is nothing original about these ideas; nor, as can be seen from the following quotation, is there anything new about them.We trained hard—but it seemed that every time we were beginning to form up into teams, we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing. And what a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralization.     

Wizards and Champions: The Kingdom of New Venture Management

We have learned recently that the stories of King Arthur and his Round Table may be more fact than fable. There is certainly more fact than fable in the story told here by Irving Calish and Donald Gamache. They deal with the realities of managing new ventures.     

The use and value of qualitative research studies

Qualitative research provides rich insights into many marketing problems and, with appropriate interpretation, will provide detailed solutions. This article describes the benefits of conducting qualitative research and cites its appropriateness to specific marketing questions. Examples of qualitative research and its application to marketing and business decisions are provided.     

奥巴马政府拉美政策走向分析

近年来拉美地区在全球政治经济领域扮演着越来越重要的角色,与此同时,随着拉美左派的崛起,反美力量的增强,美拉关系一度有所降温。由于奥巴马政府第一任期忙于国内经济复苏、中东反恐与“亚太再平衡”等问题,美拉关系没有得到实质改善。从国家利益的视角对奥巴马政府新任期拉美政策的走向进行分析预测,能使我们对美国的拉美政策有更深入清晰的认识,对于进一步深化新时期的中拉关系具有良好的启示和借鉴意义。     

American society through the prism of the Walker Tariff of 1846

This article analyses the reduction in duties under US President James Polk, enshrined in the Walker Tariff of 1846, as a proxy for understanding the interrelationship between the executive, the legislature, and broader societal developments. It concludes that congressional debates on the subject were constrained by three parameters: the perceived threat of sectionalism, fears of international belligerence, and the legacy of colonialism. First, memories of the earlier Nullification Crisis of 1833 determined that the political discourse was characterised by a striking emphasis on national unity. Second, contrary to the usual association of free trade with peace, the Walker Tariff was necessarily debated in terms of compatibility with ongoing warfare. Lastly, Britain's shadow coloured congressional language, with both sides exploiting simultaneous reductions of tariffs in the former colonising power to advance their rhetorical ends.     

总裁助理——现代公司中的重要角色

每个大公司的总裁都必须有一个得力的人来辅助自己处理日常工作，这一必不可少的人就是总裁助理，根据其多年的任职经验，对总裁助理这一特殊职业进行了审视，从理论角度进行了全面的分析，并就如何成为总裁得力助手进行了阐述，相信对整日埋头于日常事物中的公司总裁助理们从理论角度会有所提高，实际工作中会有所帮助。