当前经济环境下的注册会计师诚信建设

在当前经济环境下,随着审计市场竞争的加剧,注册会计师行业遭遇到了严重的诚信危机。审计市场的逆向选择现象在一定范围内存在,起到了不良的示范效应。只有从外因与内因这两个方面入手,不断完善注册会计师行业的诚信环境以及加强从业人员自身的诚信意识,才能促进注册会计师行业得到更健康长远的发展。     

电子商务网上交易的信用查询研究

目前制约我国电子商务发展的诸多因素中，信用缺失问题是最主要的原因。信用问题的核心是信用信息的真实性，而对这种真实性进行信用查询的目标是为了降低买卖双方在网上交易过程中的风险。我们可以利用互联网技术在信息传播方面即时性、广延性的特点和优势，在电子商务平台上构建信用查询体系，来降低交易风险。从信息组织的角度对信用及信用查询体系作了初步探讨，分析了电子商务环境下信用的特点及组织实施信用查询所涉及的主要技术和方法。     

基于地理学对"三江源"生态难民形成机制的分析

本文围绕“三江源”日益恶化的生态环境及由此引发的生态难民问题,从地理学的角度进行了综合分析,明确提出独特的自然环境系统和现代环境的变迁给源区牧民提供了极其狭小的空间,而人类活动中传统的生产方式、现代价值取向的变化、社会管理的失误以及落后的经济发展水平,无限制的对自然的索取,超越了环境系统所能承受的阀值,人类不得不听任自然的“安排”。因此,应通过合理规划,积极妥善地安置源区生态难民;调整产业结构,积极发展源区经济;科学管理,有计划地节制外来流动人员;发展教育,构建与源区生态相适宜的生态文化,实现区域可持续发展的“双赢”目标。     

企业风险传导及其载体研究

本文在概述风险与企业风险的基础上定义了何为企业风险传导,并对企业风险的传导路径作了归纳和分析;阐述了在企业风险的传导链和传导网络中,载体是风险传导过程中风险各要素相互联系的桥梁,也是各要素相互作用实现的有效形式;还揭示了在整个风险传导过程中,载体具有承载风险和传导风险的作用,同时,风险源、驱动力以及风险载体之间相互作用形成的耦合效应也使载体在企业风险传导链中具有“放大镜”的效应;并从企业风险传导的角度探讨了如何防范和控制企业风险。     

动态网页制作及ASP技术应用

ASP作为目前一种比较成熟的服务器端脚本编写环境,在网页制作中得到广泛的应用。ASP结合ADO能快速地实现对数据库的访问。本文介绍了ASP同数据库建立连接的两种方法,一种是通过OLE DB连接ODBC驱动程序,在ODBC的系统DSN中指定数据源进行连接;另一种是通过快速的OLE DB Provider技术连接数据库;同时介绍了动态网页分页功能的实现方法,增强了页面的可视化效果,实现了页面间的快速跳转,方便查询。     

会计诚信建设的途径探析

会计造假现象不仅给国家的财产造成巨大的损失,而且给人民的生活也带来巨大危害,因此会计诚信成为消除会计造假现象的一剂良药。本文立足会计诚信的现状分析会计诚信缺失造成的危害,以及会计诚信缺失的原因,并提出建设良好会计诚信的建议。     

Inflation targeting credibility and sovereign risk: evidence from Colombia

This article relates to the literature on sovereign risk in developing countries. In particular, we present empirical evidence to address the effect of inflation targeting credibility on sovereign risk based on the Colombian experience. The findings denote that credibility is an important improvement in the institutional framework to reduce the sovereign risk premium.     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.     

Celebrity endorsements: Investigating the interactive effects of internalization,identification and product type on consumers’ attitudes and intentions

In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different light to the Kang and Herr's ‘either-central-or-peripheral-role’ of a source characteristic, this research advances that celebrity credibility plays concomitantly central and peripheral roles in a persuasive message context depending on product involvement and brand-purchase motive. Particularly, this research uses the notions of ‘source internalization’ and ‘source identification’ (Kelman, 1961) to theorize that source credibility can have a concomitant dual role (peripheral and central) in a persuasion context. More precisely, this research investigates the interactive effects of source identification and internalization with product involvement as well as brand-purchase motives on consumers' attitudes and intentions. Source internalization is predicted to have persuasive effects in the contexts of high-involvement as well as informational products. Source identification is predicted to have persuasive effects in the context of low-involvement as well as transformational products. The findings of two experiments show that celebrity credibility acts through only a single route (i.e., only internalization has persuasive effects) uniformly across different product involvement levels and brand-purchase motive types. We interpret these results with the lens of the ‘match-up’ hypothesis (Kamins, 1990).     

‘You really are a great big sister’ – parasocial relationships,credibility, and the moderating role of audience comments in influencer marketing

ABSTRACT

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing.