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1.
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of communication message: one that mainly highlights the hotel's attention to environmental sustainability and the other that focuses on customer service. The paper tests the hypothesis that a sustainability-focused communication leads to a higher willingness to book a room (compared to the customer service-focused strategy) because it increases consumers' perceptions about the hotel's integrity. Moreover, the study proposes that consumers' dispositional environmental concern magnifies this effect. One online and one realistic field experiment provide empirical evidence for the research hypotheses. This article contributes to the literature on sustainable luxury tourism and hospitality by proposing a novel theoretical framework, grounded in perceived hotel integrity, to explain why consumers might react positively when learning that a luxury hotel is committed to sustainability. 相似文献
2.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
3.
COVID-19 put unprecedented external pressure on small businesses to adopt or increase use of social media while not all small businesses are internally ready for this rapid change. This study investigated the roles of external pressures and organizational culture of openness and learning in driving small retail business owners'/managers' social media use decisions by impacting their perceived usefulness and barriers, based on the innovation-decision process model from the diffusion of innovations theory and the theory of reasoned action. An online survey with structured measurements was administered to 411 U.S. small retail business owners/managers. Results from structural equation modeling revealed that external pressures positively influenced small business owners'/managers’ perceived usefulness and barriers and social media use intention. In addition, the culture of openness and learning positively influenced the perceived usefulness while mitigating the perceived barriers, thereby directly and indirectly influencing the social media use intention. Theoretical and managerial implications are discussed. 相似文献
4.
以往关于时间压力对冲动性购买影响的研究结论具有两面性,即促进或抑制。文章引入交易效用和感知风险两个调节变量,通过两个实验探讨了时间压力对网络冲动性购买倾向影响的边界条件。首先,当交易效用较高时,时间压力的增加会导致其网络冲动性购买倾向的提高;而当交易效用较低时,时间压力的增加会导致其网络冲动性购买倾向的降低(实验一)。其次,当人们感知风险较低时,时间压力的增加会导致其网络冲动性购买倾向的提高;而当人们感知风险较高时,时间压力的增加会导致其网络冲动性购买倾向的降低(实验二)。研究结论可以帮助电商企业进一步了解消费者的冲动性购买行为,充分利用时间压力的影响,制定更灵活有效的促销策略。 相似文献
5.
This article presents a conceptual framework for examining the tourism encounter as a geopolitical encounter. In establishing this framework, we identify the theoretical intersection of tourism, geopolitics, and encounter in order to conceptualize how experience reflects and shapes power relations at national, regional, and global scales. We examine three dimensions—long central to tourism analysis—of the geopolitical tourism encounter: temporal encounters, bodily encounters and identity encounters. In doing so, we demonstrate the significance of tourism in the everyday dimensions of geopolitical discourse and practice. This article offers a critical lens through which scholars can theorize the geopolitical drivers and implications of the tourism encounter. 相似文献
6.
王晓东 《吉林商业高等专科学校学报》2005,(4):77-78
本文在体育锻炼能够增强体质,提高健康水平的生物学基础上和群众体育锻炼与专业训练的区别上,提出群众体育锻炼中如何合理安排运动量。 相似文献
7.
The role of tourism is of vital economic importance, particularly for small countries with a privileged geographical location and favourable weather conditions. This paper examines the importance of tourism as a conditioning factor for higher regional growth in Portugal by employing the conditional convergence hypothesis of Barro and Sala-i-Martin, associated with the endogenous growth theory. The panel data estimation approach provides evidence of the positive impact of tourism (through the accommodation capacity) on the growth in per-capita income among the Portuguese regions, increasing the rate of convergence. Therefore, tourism can be considered as an alternative source for stimulating higher regional growth in Portugal, if the supply characteristics of this sector are improved. 相似文献
8.
我国入境旅游发展现状、趋势预测及策略分析 总被引:5,自引:0,他引:5
通过对1997—2006年我国旅游服务贸易出口国际市场占有率指数、旅游服务贸易竞争优势指数和显示性比较优势指数的比较,可以看出我国旅游服务贸易国际竞争力尚不强。结合1978—2007我国历年入境旅游人次和外汇收入数据,通过建立时间序列模型,可以对未来五年我国入境旅游发展趋势进行预测。建议根据我国入境旅游消费结构特征,采用从宏观上实行差异化引导等策略。 相似文献
9.
This paper considers the extent to which price and income proxy variables help in forecasting tourist demand in Spain. Contrary to some recent studies, we found that the inputs' contribution in terms of fitting and forecasting is nil when compared with alternative univariate models. Whether these findings are the results of the restrictions embedded in building the proxy inputs or in a poor specification of the dynamics of these models remains to be seen. We also contend that when dealing with medium, long-term forecasting comparisons, the use of the traditional aggregate accuracy measures like RMSE and MAPE help very little in discriminating among competing models. In these situations, predicted annual growth rates may be a better alternative. 相似文献
10.
Cristina Vespro 《European Financial Management》2006,12(1):103-127
This paper provides further evidence of price and volume effects associated with index compositional changes by analysing the inclusions (exclusions) from the French CAC40 and SBF120 indices, as well as the FTSE100. I find evidence supporting the price pressure hypothesis associated with index fund rebalancing, but weak or no evidence for the imperfect substitution, liquidity and information hypotheses. The results improve on recent evidence from the S&P500 index. The evidence for the FTSE100 additions shows, in particular, that markets learn about an imminent inclusion and incorporate this information into prices, even before the announcement date. 相似文献