Sponsorship programmes and corruption in sport: management responses to a growing threat

Abstract

Sponsorship programmes are increasingly being exposed to the threat of corruption in sport. Several recent notable cases of corruption have exposed sponsors and their investments to significant perceived pressures including negative consumer associations with athletes, teams and officials that have been found guilty of engaging in corrupt activity. How sponsors respond to such instances of corruption in sport forms the basis of this paper. Drawing from an analysis of corruption cases (n = 2089), the paper initially examines the nature of corruption in sport. Through interview data (n = 21), it subsequently identifies key factors that sponsors should take into consideration when deciding upon a course of action to mitigate any potential effects of corrupt activity by a sporting property they are associated with. Finally, the paper discusses those courses of action.     

A conceptual model and research agenda for bidding,planning and delivering Major sport events that lever human rights

In this conceptual article, the authors propose a framework for how progressive human rights outcomes may be obtained in the context of bidding, planning and implementing major sport events (MSEs) through the implementation of four pathways, including good governance, the democratic participation of stakeholders, the formalisation of human rights agendas and the deployment of sensitive urban development. The authors argue that there is a need for adherence to internationally recognised standards, such as the Universal Declaration of Human Rights and the United Nations Guiding Principles on Business and Human Rights if rhetorical statements from MSE awarding bodies and host organisers are to be accountable to a wider set of actors. If researchers and practitioners want to address some of the critical issues related to human rights and MSEs, it is imperative that key actors working in the rights sphere are involved in shaping the research agenda and monitoring its implementation. Academics need to take a proactive approach aimed at achieving both theoretically grounded and practically relevant solutions, with engagement occurring over an extended period of time. This approach, avowedly political and concerned with genuine action, is a key way in which MSE stakeholders can be held to account for their actions in regard to human rights.     

The role of perceived product quality and overall satisfaction on purchase intentions

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used sport shoes as the product being researched. The sample consisted of 197 students who responded to an anonymous questionnaire. Five hypotheses were tested and four of them were confirmed by the data. Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions, overall satisfaction had a direct effect on purchase intentions and involvement had an indirect effect on purchase intentions through overall satisfaction and perceived quality. The results of the study provide several theoretical and practical implications.     

论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

嘉兴学院运动训练可持续发展研究

运用文献资料法、专家访谈法及实地考察法进行调查研究。研究结果表明:嘉兴学院运动训练学生来源、教练员和运动员的管理、经费来源等还存在一定问题,为此提出一些改革建议和措施。     

谈学校体育中体育文化的教育功能

在学校体育中对学生进行体育文化教育的关键是对学生进行体育精神的培养与教育。同时提出了体育精神包含着现代人自强不息的拼搏精神 ,发展自我的超越精神 ,费厄泼赖的竞争精神及真善美的追求精神等四方面的内容。     

福建畲族传统体育的困境与出路

采用文献法、分析法从理论基础薄弱、地理环境、文化环境、现代体育的冲击、观念的偏移等方面分析福建畲族传统体育的困境，并从政府的关心与投入，培养研究畲族传统体育的研究人员，加强对畲族传统体育的发挖整理，加强对畲族传统体育领导和宣传工作等八个方面提出了对策与措施，旨在能促进福建畲族传统体育的蓬勃发展。     

Determinants hindering the intention of tourists to visit disaster-hit destinations

The purpose of this study is to propose and examine a new research model that is able to capture both the cognitive and affective components influencing potential tourists' behavioural intentions to visit a disaster-hit destination, which have negatively affected their perceived destination image. A survey of 357 participants provides strong support for the model. The results indicate that participants' perceptions of destination image are a strong predictor of their travel intentions. Factors relating to cognitive appraisals (e.g. perceived equipment risk, perceived natural risk and perceived social risk) as well as affective evaluations (e.g. perceived fear of ghosts, perceived unpleasantness, etc.) were found to be critical components that significantly, and negatively, influence potential tourists' perceptions of a destination image. Theoretical and practical implications of the results are discussed herein.     

Lithuanian valuistic journeys: traditional and secular pilgrimage

The article deals with valuistic journeys from Lithuania. There are many reasons for undertaking valuistic journeys, the most important being personal values, personal and social identities, life experiences, lifestyle enhancement, spirituality and social and cultural influences. The two main types of Lithuanian valuistic journeys are presented in this paper: traditional religious and secular pilgrimages. The paper examines the most popular religious destinations for Lithuanians abroad and describes the most important secular destinations and events. The concept of organized valuistic journeys consists of the agreement between the identities of pilgrims and others, where social identities are marked by meanings and symbols. Valuistic journeys have overwhelmingly been structured by the desire to validate identities and reflect upon them during travel.     

Exploring the relationships between motivation,attachment and loyalty within sport event tourism

Attendance at sports events continues to rise, as evidenced by increased attendance across a range of sports events in 2014. Despite this, destinations that host live sports events struggle to attract repeat visitors outside scheduled events. This study aims to better understand the relationship between motivation, attachment and loyalty within event tourism. This paper discusses the existing contributions in these areas by drawing on sport and tourism literature and is the first to investigate the relationship across all three constructs. Within this paper, we develop the initial outline of a theoretical model, which depicts these relationships.