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Paulo Duarte Susana Costa e Silva Ana Margarida Sintra Pisco João Moreira de Campos 《食品市场学杂志》2013,19(7):754-770
The purpose of this article is to explore foods companies’ knowledge of food trends and assess how orthorexia nervosa may affect food companies’ marketing decisions. Data was gathered through a multiple case-study approach, and four semi-structured interviews to CEOs/CMOs of food companies from four distinct non-competing sectors of the food industry. The results show that although marketing managers are conscious of the existence of consumer behavior changes regarding food habits, they are not particularly concerned neither interested in micro-segments as they are not profitable. Despite the deficiencies on CMOs’ knowledge of particular food trends they declare to be attentive to the changes in consumer behavior and prepared to respond to competitors moves. This research adds to the existing knowledge on the food industry since it is the first study to explore the impact of food trends on food companies’ management marketing decisions from the company point of view. 相似文献
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Megan Axelsen 《Leisure Sciences: An Interdisciplinary Journal》2013,35(4):330-346
This autoethnographic account describes the ambiguities of the author's ongoing struggle with anorexia nervosa and how leisure was integral to her quasi-recovery from the illness. By showing the emotional and mental struggles of the illness, this paper offers an alternative to the traditional scientific studies of the illness that buries people's voices beneath layers of analysis. The purpose of the paper is to extend and deepen an understanding of both anorexia and the power that leisure can have in stimulating an individual's recovery from anorexia nervosa. The paper also offers an alternative to the traditional thought that exercise plays a negative role in eating disorders. 相似文献
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