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通过论述认知语言学的基本范畴理论,提出在词汇习得过程中,要重视基本范畴词汇的学习,重视多义词的讲解,重视对隐喻的认识。 相似文献
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Thorsten Hennig-Thurau Mark B. Houston Gianfranco Walsh 《Journal of the Academy of Marketing Science》2006,34(4):559-575
In several product categories, it is typical to release products sequentially to different markets and customer segments.
Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential
channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop
a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential
(video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video
during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels.
For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution
intensity and date of release enhance box office outcomes but have no impact on rental revenues.
Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School
and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London.
He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member
of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing
Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award.
Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of
Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals,
including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice
president of the AMA’s Technology and Marketing Special Interest Group.
Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from
Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous
papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau. 相似文献
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核心-边缘理论在区域旅游规划中的运用 总被引:83,自引:1,他引:83
核心-边缘理论为区域旅游规划提供了建构区域旅游空间结构系统的认知模型。运用这种空间结构模型,在进行旅游资源的区域整合,景区土地利用功能配置与都会城市旅游圈层构造,以及促进区域旅游联动发展方面可取得满意的实践成果,核心与边缘地区应该是一种平等竞争,优势互补,合作互嬴的空间关系,发展核心,带动边缘,是区域旅游发展的重要战略兴措,发展中地区要注意培育旅游核心区,形成旅游创新活动基地,带动边缘区域发展,壮在整个区域的旅游竞争力。 相似文献
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Maril Capelo Bernal Pedro Araú jo Pinz n Concha lvarez-Dardet Espejo 《Accounting, Business & Financial History》2005,15(2):145-169
This paper analyses the influence exerted by compulsory mechanisms and cognitive and social factors on the adoption and implementation of double-entry bookkeeping. The study focuses on a small, commercial and family owned company located in Spain in the period 1829-1852. As our main conclusion we suggest that the adoption of double-entry bookkeeping in 1851 was influenced more by the managers' self-perception as traders, and the belief (internal and environmental) that the company must employ an accounting method appropriate to its new commercial status, than by State pressures derived from the enactment of a new accounting regulation in 1829. 相似文献
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研究表明,学习体现了人们学习的无意识性,在英语学习中表现为自动性、情境性、知觉感悟性。学习与外显学习既有本质区别,又存在着优势互补。学习理论对专业英语教学具有极强的启示意义,教师在教学中应学会运用暗示和启发等教学策略来启动学生的学习机制,从而激发学生的高度学习动机,增加学生对未知语言规律的感性认识.体验并领悟语言精髓,更好地消化、吸收和运用语言知识。 相似文献
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认知图式关照下的习语文化可译性 总被引:3,自引:0,他引:3
张柏兰 《沈阳工程学院学报(社会科学版)》2006,2(4):512-514
图式理论是一种关于知识的认知过程理论。翻译是运用一种语言把另一种语言所表达的思维内容准确而完整地重新表达出来,是一种跨语言、跨文化、跨社会的交际活动。习语作为一种语言现象,积淀着最深厚的文化底蕴,承载着不同民族的文化特点和文化信息,它们与文化传统紧密相连,不可分割。通过运用认知图式理论对习语文化的可译性问题进行探讨,从而提出习语文化图式可译性主要通过A-A对应法、A-B对应法和A-zero三种方法来实现。 相似文献
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Economic views held by the general public tend to differ significantly from those of economic experts. Would these differences fade away if people were exposed to some economic instruction? In this article, the authors identify college students' preconceptions about economic issues at the beginning of the semester, verify their persistence throughout the semester, and test whether their beliefs are correlated to course performance. The authors conduct a survey at the beginning and end of the semester on a sample of first-year students taking an economic principles course. They find evidence of preconception persistence and reasoning inconsistencies, pointing to some cognitive biases as a plausible cause. Most students do not integrate the newly learned tools into their thinking process, even if they perform well in tests. 相似文献
10.
The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of mouth, and revisit intentions. This study identifies and validates three types of perceived hygiene attributes through qualitative and quantitative methods. It uses structural equation modeling to validate hypotheses and concludes that there are significant relationships of influence between the proposed variables. This study provides important and meaningful insights into hotel image and customer behavior through perceived hygiene attributes. 相似文献