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1.
本文聚焦于道德型品牌危机事件对品牌的负面影响以及对品牌群内其他品牌的溢出效应。文章基于挫折-攻击理论和情绪应对理论,通过问卷调查法构建道德型品牌危机事件对消费者反应(抵制态度、负面口碑传播、购买意愿)的影响机制模型,并通过实验方法分析受到波及的企业如何应对负向溢出效应。研究结果表明,消费者对此类危机事件的关注和其民族中心主义会引起消费者进攻型负面情绪和规避型负面情绪的双重变化,但是只有进攻型情绪能够导致消费者对事件品牌和其他关联品牌的系列反应;受到波及的品牌短期内宜采用沉默而非辩解策略来化解负向溢出效应。本文结论为有关道德型品牌危机事件的研究提供了新的视角,并为外国和本土品牌在此类危机事件中如何应对提供了有针对性的管理建议。  相似文献   
2.
This paper investigates the influence of corporate governance variables on default risk of Canadian firms after the 2008 financial crisis. We provide evidence that important governance mechanisms have differential impacts between Canadian financial and nonfinancial firms. Ownership structure, (e.g., institutional ownership and insider ownership), has a significant impact on the default risk of financial firms but not on nonfinancial firms. Nonfinancial firms with more independent boards are associated with lower default risk, while financial firms with larger boards and more independent boards have higher default risk. In addition, although cross‐listing in the US reduces the default risk for Canadian nonfinancial firms, it actually increases the risk for Canadian financial firms during the postcrisis period. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.  相似文献   
3.
This study examines the relationship between market orientation (MO) and the performance of small and medium‐sized enterprises (SMEs) within the context of economic crisis. It distinguishes between two levels of MO: responsive market orientation (RMO) and proactive market orientation (PMO). Data were collected on a sample of 300 SME. Findings indicate that SMEs, confronted with an economic downturn, use a MO approach that is both proactive and responsive, and reveal the moderator effect of the SME manager's perception of an economic crisis on PMO/RMO–performance. Research and practical implications are discussed. © 2018 ASAC. Published by John Wiley & Sons, Ltd.  相似文献   
4.
This case study is reflective of the action‐research perspective documents applied in an intervention to manage a crisis during an information technology development project. The aim was to better understand how tools used to solve unstructured problems might help resolve such crises. The development and implementation of an intervention utilizing multiple tools is described. As a result of the intervention, a shared meaning of the crisis emerged among the major stakeholders along with a consensus as to appropriate solutions and action steps. Work on the project resumed to the satisfaction of management. Recommendations for future research are offered. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.  相似文献   
5.
The recent banking crisis has led market participants to focus on the adequacy and quality of banks’ balance sheet items such as the allowance for loan losses. Beaver and Engel (1996) document that the capital market prices the nondiscretionary component of loan loss allowance negatively and the discretionary component less negatively. Using data from the pre‐crisis period and three measures of audit quality, auditor type (i.e., Big 5 versus non–Big 5), auditor industry specialization/expertise, and audit and nonaudit fees paid to auditors, we examine the effect of audit quality on the market valuation of the discretionary component of the allowance for loan losses. We find that, relative to the nondiscretionary component, the market valuation of the discretionary component of loan loss allowance is higher for banks audited by Big 5 auditors than for banks audited by non–Big 5 auditors. We also find that the relative market valuation of the discretionary component of loan loss allowance is increasing in auditor expertise. Regarding the impact of fees paid to auditors, we find that banks paying higher audit fees have higher relative market valuation of the discretionary component of the allowance for loan losses, but banks that pay higher nonaudit fees do not.  相似文献   
6.
TOURISM CRISIS MANAGEMENT: US Response to September 11   总被引:6,自引:0,他引:6  
Policymakers are faced with the predicament of if and how they should respond to an unexpected and sudden downturn in tourism demand. In the past, they have made these decisions in the absence of research into the relative effectiveness of different responses. The downturn in the United States following September 11 is a particularly vivid example of tourism crisis. This paper analyzes the effects of this crisis using a computable general equilibrium model of the US and also examines potential and actual policy responses to the crisis. Sector-specific targeted subsidies and tax reductions are found to be the most efficient means of handling the situation.  相似文献   
7.
ABSTRACT: This paper analyzes how French cooperative banking groups adapted their organization, status and model to develop and grow, until the current financial crisis. It explores how they benefitted from evolutions in cooperative law that lowered financing constraints and increased the scope of their activities, becoming large banking groups, and identifies how these groups tried to develop a model of governance, characterized by internal control, which was partly dedicated to the members, but biased more and more towards the top of the organizational pyramid and to stockholders (the new stakeholders coming from the existence of listed vehicles). While the developing business model for cooperative banks appeared to confer a comparative advantage and was synonymous with efficiency before the financial crisis, it seems that the hybridization of the cooperative model has also been a source of conflict of interest, weakness in strategy and an incentive to increase risk. The third part of the article examines how French cooperative banking groups have been hurt by the recent crisis and whether different organizational and strategic features or choices may explain different levels of resilience to financial turmoil.  相似文献   
8.
This study examines the relation between earnings management through discretionary loan loss provisions (LLPs) and systemic risk in the U. S. banking sector using a large sample of commercial banks from 1996 to 2009. We find that earnings management increases a bank's contribution to systemic crash risk and systemic distress risk, consistent with the notion that earnings management increases information opacity, facilitates bad news hoarding, co‐moves with macroeconomic conditions, and exhibits cross‐sectional correlation and herding in earnings management. However, the effect of earnings management through discretionary LLPs on systemic risk disappears during the crisis period, consistent with weakened earnings management in crisis times. We also find that the same effect strengthens with bank uncertainty and homogenous loans, and weakens in the post‐SOX period, and when banks are audited by Big 4 auditors.  相似文献   
9.
目前关于品牌资产的研究大致分为基于认知心理视角这和社会心理视角这两大类别。根据现有研究成果并引入基于中国本土社会心理的消费者-品牌关系质量模型和实验方法,有助于探讨企业在遇到产品危害事件时其消费者-品牌关系质量的变动情况以及企业社会责任行为的调节作用。  相似文献   
10.
The worldwide financial crisis and the need to understand the conditions leading up to it and the associated responses highlight the importance of money in organizations. Yet, money is undertheorized in management theory and considered uninteresting or “inert” (Mitchel & Mickel, 1999 ). In contrast, related social sciences and organizational practices provide rich insights into the socially contingent and expressive qualities of money. This paper proposes a new multidimensional framework for analyzing money as a social construct and suggests how it can be used to theorize and research the collapse of financial markets and the Great Recession. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.  相似文献   
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