A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

A destination imagery processing model: Structural differences between dream and favourite destinations

The present paper aims at understanding how destination imagery is processed in tourists’ working memory. The research focuses on two highly desirable, but contrasting, destination brand categories: Favourite Destination, which involves retrospective memory of positive experiences in situ; and Dream Destination, based on tourists’ prospective memory. Through an online multilingual survey, 23,446 responses consisting of perceptions, evoked by way of free-recall, associated to Dream and Favourite Destinations, were collected. Findings point to clear structural differences between the imagery of Dream and Favourite Destinations. Additionally, a theoretical destination imagery model that offers a basis for future studies is proposed, and some managerial implications of significant relevance to destination marketing are discussed.     

经济增加值(EVA)在经营决策评估中的应用

EVA是从股东财富最大化出发来衡量公司业绩的指标,国外许多大公司的成功实践证明了它的价值。本文从公司的经营决策评估角度探讨其应用性,试图为提高中小企业的科学决策水平提供一些帮助。     

铅锌冶炼企业的购并决策

文章重点讨论铅锌冶炼企业的购并决策问题。购并决策是一个过程,它包括对企业自身特点的了解,目标企业的选择、决策等问题。     

A comparative site evaluation study for relocating Japanese government agencies out of Tokyo

As a national project of Japan, plans for the relocation of several government agencies out of Tokyo have been ongoing. This paper is concerned with the problem of site selection for this project. The National Land Agency, the agency responsible for this project, has declared that the process of site selection should be rational, open to the public and easily understandable. In an effort to meet these requirements, we propose a consensus-making method for reaching a group decision, based on a combination of the analytic hierarchy process (AHP) and the Assurance Region model of data envelopment analysis (DEA). Several strategic uses of these methodologies, e.g., Delphi procedures, are also discussed. Based on these analyses, the “Wise Men” Committee for deciding the best site has chosen two from among ten contenders, one from the North-East and the other from the Central part of Japan, as candidates for the best relocation site. We could not discriminate between the two with respect to the multiple criteria chosen for evaluating sites. The Committee recommended the two sites to the Prime Minister at the end of December 1999. The Prime Minister reported this conclusion to the Diet. This topic is currently the focus of political discussions in the Diet. In this report, the authors summarize the decision-making processes that the Wise Men Committee followed, putting emphasis on the methodological aspects.     

基于知识约简的企业员工知识培训决策研究

文章首先阐述企业员工知识培训的重要性,指出企业对员工进行知识培训管理方面的不足,认为要有效地进行知识培训,必须首先了解员工的知识缺失,进行科学的知识需求分析.文章在介绍知识约简的相关概念基础上.提出了基于知识约简的企业员工知识培训决策的方法步骤,并结合算例进行了具体分析.     

重构企业R＆D项目战略投资决策方法体系

传统的投资决策方法是一种建立在广泛应用的以货币的时间价值为基础的投资决策方法,它已越来越不能适应当今充满不确定性和竞争性的市场需要.实物期权方法比传统的折现现金流法（DCF）更适合来分析不确定条件下的投资决策问题,但仅凭实物期权方法还不能对不完全竞争环境下的企业R＆D项目战略投资问题进行准确分析和估价,而引入期权博弈理论恰好能克服这些缺陷.文章从理论上阐述了重构企业R＆D项目投资决策方法体系的可能性和必要性,并由此提出了研究的基本框架.     

工程施工机械设备租买决策模型与准则

施工企业可以通过租赁或购买获取工程施工设备，采取何种方式应综合考虑各方案的经济合理性，风险大小，便捷和省时等，重点论述了工程施工机械设备租买决策的数学模型和相关决策准则，可供工程承包公司进行施工设备租买决策时参考。     

Group decision-making: Head-count versus intensity of preference

This paper puts forth a framework for reshaping the group decision-making process. The proposed framework extends from the usual one-issue-at-a-time decision-making to one that involves several related issues simultaneously. Weaknesses of the traditional majority voting mechanism are first identified, and then a different voting method that takes each individual voter's sentiment into account is discussed. Specifically, a decision-maker is asked to express his/her intensity of preference for the issues encountered. Three hierarchical structures—benefits, costs, and risks—are developed to evaluate the alternatives. Due to the nature of pairwise comparisons and synthesis, the proposed method is amenable to consensus building and has higher reliability and consistency. It can be used for candidate selection, e.g. governmental election, when a large population is involved. It is also effective for resource allocation and prioritization when a small group or business is concerned. We believe the proposed approach has potential for resolving deficiencies of the conventional voting mechanism, and can be applied to many real-world problems. Its implementation on the Internet is also discussed.     

企业集团投资决策方法的发展趋势

在针对决策方法选择对企业集团投资的重要性上,本文主要阐述了企业集团投资决策方法的发展趋势。企业集团投资决策过程中所遵循的决策准则表现为多元化和核心性,更加突出了决策方法的战略性要求;而未来的企业集团投资决策方法,其主流趋势仍旧是以项目评价为基础。不以现金流量为基础的评价方法完善了传统投资决策方法,而且定性与定量方法相结合的趋势将企业集团投资管理推向了更高的发展阶段,使投资决策方法逐渐地向模拟化发展。