The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective

While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.     

Web-based GIS in tourism information search: Perceptions,tasks, and trip attributes

People’s strategies and choices to utilize tourism information have shifted dramatically over the years following ubiquitous access to the Internet. Despite the fact that many tourism information searches on the Internet involve geo-spatial information through WebGIS, little is known about tourists’ behavioral patterns with this media. The purpose of this study was to examine tourists’ trip situations, tasks, and perceptions toward WebGIS. An electronic survey method and multiple regression technique were used to collect and analyze data. Findings indicate that ‘usefulness’ and ‘playfulness’ were the key factors that determined the level of usage and interaction. Users showed distinct behavioral tendencies under different trip situations and task performances when searching tourism information using WebGIS.     

eTourism in China: A Review of the Chinese-Language Literature

In view of the rapid development of eTourism in mainland China (hereafter known as China) and the resulting proliferation of academic research in this area, this study reviews 1,153 articles published in the Chinese-language literature, relating to the topic and published in the past 17 years. Using a content analysis approach and drawing on a wide variety of sources, including articles in scholarly journals, conference proceedings, and postgraduate dissertations, this study analyzes research trends and authors' contributions to the Chinese eTourism literature. Moreover, it critically reviews and discusses the limitations of the analyzed articles, and suggests directions for future research. These findings contribute to a better understanding of what researchers have previously done on China's eTourism research in the Chinese-language literature over the past 17 years.     

Google Analytics for measuring website performance

Performance measurement of tourism websites is becoming a critical issue for effective online marketing. The aim of this article is to analyse the effectiveness of entries (visit behaviour and length of sessions) depending on their traffic source: direct visit, in-link entries (for instance, en.wikipedia.org), and search engine visits (for example, Google). For this purpose, time series analysis of Google Analytics data is made use of. This method could be interesting for any tourism website optimizer.     

The main paths of eTourism: trends of managing tourism through Internet

Drawing from the tourism and hospitality literature, this paper highlights the main research trajectories and themes in the context of eTourism. We use main path analysis to investigate the development trend of the synergistic relationship between innovative tourism applications and the new technologies. Further, the literature is classified into six groups through discovering the coherence structure in a citation network. The analyses show that research on websites, blogs, and social media on tourism is experiencing accelerated growth, which hints that there is a pendulum shift whereby the information and negotiation power asymmetry between the supply and demand sides are moving from provider-centric to consumer-centric. This study also elucidates the associated market disintermediation phenomenon and long tail effects on the distribution of destinations.