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1.
Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献
2.
叶中强 《上海财经大学学报(哲学社会科学版)》2007,9(6):8-15
近代上海城市的发展,把一批传统士人卷了进来,中国文人由此开始走出延续千百年的仕途经济,走向近代城市的分工体系和独立职业空间。作为晚清上海初始城市化的亲历者,王韬在文化心理和经济生活两方面,经历了一场由“士人”转向城市职业者的艰难蜕变。而生活于清末民初上海的包天笑,则以明确的职业归属感,取代了传统士人的仕宦情结,中国文人至此初步完成了由传统政教依附者向近代独立文化人的转型。 相似文献
3.
Synopsis This paper is the product of a collaboration between a biologist (Ghiselin 1997) who works on the philosophy of classification
and an economist (Landa 1981, 1994) who works on the ‘Economics of Identity’: how and why people classify people based on
identity in the context of a theory of ethnic trading networks. In developing the ‘bioeconomics’ (the synthesis of economics
with biology) of classification, we crossed a number of disciplinary boundaries—anthropology, economics, sociology, biology,
and cognitive psychology including evolutionary psychology’s ‘fast and frugal’ heuristics. Using a bioeconomics approach,
we argue that folk classifications—the classifications used by ordinary persons—have much in common with scientific classifications:
underlying both is the need for economy of information processing in the brain, for the efficient organization of knowledge,
and for efficiency of information acquisition and transmission of information to others. Both evolve as a result of trial
and error, but in science there is relatively more foresight, understanding, and planning. 相似文献
4.
两种类型旅游节事居民感知的比较研究——对泰安泰山国际登山节和东岳庙会的问卷调查 总被引:5,自引:0,他引:5
本文以泰安市传统的东岳庙会和泰山国际登山节为研究对象,探讨旅游地居民对不同类型日常重大节事的感知及其差异。结果显示,居民对两个节事各方面的积极影响都有明确认识。对于传统类型的东岳庙会,居民更看重其带来的社会文化利益;而对于现代类型的泰山国际登山节,提升地方形象的认知更强烈一些。从居民感知结果看,不同类型节事的功能特色已有一定分化,但远没有达到比较完善的程度,在旅游和社会发展方面的作用也还没有充分体现出来。要提高节事的举办质量和居民的积极性,应该在举办方式、政府及居民的参与方式和程度方面进行必要的改革。 相似文献
5.
Arun Aggarwal Weng Marc Lim Ravi Dandotiya Vinay Kukreja 《International Journal of Tourism Research》2024,26(1):e2609
This study explores the factors that affect domestic tourist attachment to dark tourism destinations by developing a hybrid model using several methods, including structural equation modeling (SEM) and fuzzy analytical hierarchy process (FAHP), predicated on attachment theory. The study collected data from 60 tourism experts and 622 domestic tourists. The study found that tourist motivation, national identity, tourism impacts, and destination attachment are all crucial factors that explain domestic tourist behavior towards dark tourism. The results of the mediation analysis indicate that destination attachment mediates the relationship between tourist motivation, national identity, and negative tourism impact with tourist satisfaction. The FAHP results show that place identity has the highest influence while place dependence has the lowest influence in shaping domestic tourists' selection of dark tourist destinations. The study's findings provide valuable insights for tour operators and destination managers to meet domestic tourists' expectations of dark tourism, adding to the existing knowledge related to the factors that impact dark tourism. 相似文献
6.
7.
随着劳务派遣制的普遍使用,企业中正式员工与劳务派遣员工身份"差序格局"的矛盾逐渐凸显出来,对劳务派遣员工的工作投入造成了重要影响。本文从个体和组织两个层面探索了劳务派遣员工工作投入的影响因素,在此基础上分析了身份"差序格局"对劳务派遣员工工作投入的影响机理,并针对劳务派遣员工的实际情况提出了构建其高工作投入机制的应对策略。 相似文献
8.
社会转型是中国千年未有之变局,它不仅从经济、政治方面改变着中国社会,还渗透到日常生活当中,影响着人们的深层观念甚至是人格养成.青少年是从童年到成年的过渡时期,是形成自我认同的关键时期.当今青少年的自我认同呈现“两极性”特点:依赖父母而又蔑视其权威、安于现状而又鲁莽冲动、我行我素而又缺乏创新.要准确把握青少年的特点,需将国家、家庭、学校三个影响青少年自我认同的因素放到社会转型的背景下去理解,找到形成“两极性”的原因,从而帮助青少年形成良好的自我同一性,以更好地适应转型期迅速变迁的社会. 相似文献
9.
Performance deviations and acquisition premiums: The impact of CEO celebrity on managerial risk‐taking 下载免费PDF全文
Sam Y. Cho Jonathan D. Arthurs David M. Townsend Douglas R. Miller Jeffrey Q. Barden 《战略管理杂志》2016,37(13):2677-2694
Research summary: This article draws on identity control theory and a study of acquisition premiums to explore how CEO celebrity status and financial performance relative to aspirations affect firm risk behavior. The study finds that celebrity CEOs tend to pay smaller premiums for target firms, but these tendencies change when prior firm performance deviates from the industry average returns, thereby leading these CEOs to pay higher premiums. The study also finds that the premiums tend to be even larger when celebrity CEOs have more recently attained celebrity status. Taken together, these findings contribute to identity control theory and CEO celebrity literatures by suggesting that celebrity status is a double‐edged sword and that the internalization of celebrity status by CEOs strongly influences the decision‐making of CEOs. Managerial summary: The purpose of this article is to examine how CEO celebrity status and financial performance relative to aspirations affect the size of acquisition premiums. The study finds that celebrity CEOs tend to pay smaller premiums for target firms. However, when celebrity CEOs' prior firm performance is either better or worse than the industry average, these CEOs pay higher premiums. This situation is exacerbated when the CEO has only recently been crowned a celebrity. In effect, these CEOs feel great pressure to match the inflated performance expectations that come with celebrity status. These findings suggest that being a celebrity is a double‐edged sword. The implication here is that CEOs who have recently been crowned a celebrity should be aware of these pressures and cope accordingly. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
10.
This study initiates an original inquiry into the image of community-based festivals (CBFs). A CBF image model was proposed and empirically tested based on existing destination image models. Four image constructs were identified as Attributes, Family and Friendliness, Affective Association, and Overall Evaluation. The interrelationships among these constructs were tested by structural equation modeling. The findings revealed that Attributes affects Family and Friendliness and Affective Association, which in turn, affects Overall Evaluation. This study also included visitor loyalty in the understanding of CBF image. It was found that repeat visitors had more favorable perceptions of the CBF than did first-time visitors. Significant perceptual differences were found in Family and Friendliness, Affective Association, and Overall Evaluation between the two groups of festival goers. In addition, it was revealed that loyalty exerted significantly negative interaction effects on the relationship between Attributes and Family and Friendliness, as well as the linkage between Family and Friendliness and Overall Evaluation. In addition, this study illustrated the importance of the support of local residents for CBFs. CBF planners and local tourism organizations would benefit from this study in terms of cultivating visitor loyalty to these festivals and building the destination's brand. 相似文献