A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Khat-chewing in liminal leisure spaces: British-Somali youth on the margins

Khat-chewing, a controversial leisure activity within the Somali diaspora in Britain, has received little attention within the academic field of Leisure Studies. This paper reports on ethnographic research to provide insights into the unique locations where young British-Somali men chew khat, exposing the liminal qualities of such localities. The paper begins with an overview of the contentious position khat-chewing occupies within Somali communities in Britain, highlighting reasons why young British-Somali men hide their association with the leisure practice. The discussion that follows considers how young male khat users conceptualise spatial environments, exposing how these locations temporarily produce a dual sense of privacy and sociality. The ambiences of such temporary leisure spaces remain open to the prospect of discovery, resulting in the use of discretionary tactics to maintain a sense of secrecy. In this context, we discuss how khat-chewing offers a sense of cultural identity and belongingness while also marking young British-Somali men as outsiders – even within their own communities.     

政治体制上端改革:反腐败斗争的迫切需要

我国的反腐败已经进入了一个特殊的高原期,能否实现政治体制上端的重大改革,是决定中国反腐败能否实现突破的关键。政治体制上端改革要坚持三个不动摇、发展党内民主、完善人民代表大会制度和改革政党制度,可以建立"廉洁岛"式的政治特区。     

休闲经济与自由本质

随着人们自己支配的时间和收入的增加,休闲将成为生活中的一个重要组成部分.而休闲经济作为日益火爆的经济现象也越来越受到人们的关注.分析和研究与此有关的种种问题,特别是与人的本质及生存条件的种种联系是本文的主旨.     

灰色数学模型及其在矿床勘探类型划分中的应用

本文运用灰色系统理论中的灰色聚类数学模型,对四个金矿床勘探类型进行了划分,取得了比较满意的效果。     

我国增值税类型选择的经济学思考

增值税有生产型、消费型和收入型三种.1994年我国税制改革选择了生产型增值税,对抑制投资膨胀,保证财政收入起到积极作用.随着市场经济的深入发展,我国税制改革应取向于消费型增值税,因其能避免重复征税而有利于分工协作,刺激投资,保护基础产业的发展.     

对融资制度与企业融资行为选择的思考

比较国际上两种主要融资制度绩效,实证分析我国的融资制度,仍存在着一定程度的扭曲,距离真正市场化有差距,成因在于融资制度本身的内部结构缺陷和外部宏观环境改革滞后,根源在于银企都不是真正的融资主体,导致企业融资行为出现变异.鉴于融资制度同企业融资行为模式存在内生一致性,推进政府的经济、金融制度改革,实现企业融资行为的合理回归,使之朝着以银行中介为主的融资模式向以股票市场股权融资为主的融资模式转换,才是中国企业融资行为模式的理性选择.     

胶东地区非物质文化遗产的保护与利用

非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念，然后介绍胶东地区非物质文化遗产的主要内容，最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。     

农村剩余劳动力转移的理论、现状与政策建议

文章在论述农村剩余劳动力转移相关理论的基础上,阐述了我国农村剩余劳动力转移的现状,并提出相关的政策建议,倡导城镇化及发展劳动密集的第三产业,为农村剩余劳动力转移提供就业岗位。     

乡村休闲旅游地游客满意度评价研究——以成都市三圣乡幸福梅林为例

以成都市三圣乡幸福梅林为例，研究乡村休闲旅游地的游客满意度评价。研究表明，游客在评价总体满意度时，游客的总体期望差异与总体满意度有较大的相关性，而目的地与游客最佳目的地、其他同类目的地的比较优劣与总体满意度的相关性小；在评价具体评价因子时，游客的期望并不清晰，对具体评价因子感知实绩与满意度的评价差异不显著，感知实绩能有效地反映游客的满意度；游客满意度不仅与游客的推荐意愿正相关，而且也与游客的重游意愿正相关。