Vacation decisions,activities, and satisfactions

Vacations are a major consumer expense category. People devote considerable attention to deciding whether to take one or not (generic decision), to making joint decisions as husband, wife, and children, and to acquiring information from different sources and media. Information functions to sensitize, persuade, heighten appreciation, and legitimize choices. Several vacation types can be distinguished. Life-style, as a broader concept, may server as a good basis of explanation for vacation behavior. Equity and attribution are important concepts in understanding vacationer (dis)satisfaction and complaint behavior.