Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Territorialization in a closing commodity frontier: The Yasuní rainforests of West Amazonia

In Ecuador's Yasuní rainforests and the lived history of the Waorani that live there, the commodification of first rubber and then oil shaped territorialization into particularly violent form. The formative role of rubber production in the 19th century involved local despots' imposition of a regime of violence. Reacting to this violent capitalist system, individual Waorani forged new socio‐spatial territories through violence with rubber slavers and cooperation with the Taromenane, a people who continue to live in isolation. Today, an oil complex exerts control to bring the end of Yasuní's commodity frontier, even while the Waorani Nation and Taromenane hold legal rights to parts of the forests. In this article, I analyse how rubber and oil exploitation has unfolded as capitalist territorial violence, spurring Waorani and Taromenane social expressions and political mobilizations that are at times violent, but primarily not.     

Assessing ecotourism in an Indigenous community: using,testing and proving the wheel of empowerment framework as a measurement tool

Many of the issues confronting Indigenous peoples result from disempowered communities. Conversely, where communities are empowered, usually as a consequence of landownership, they are able to actively participate in, and benefit from, economic activities such as tourism. In this study, a framework titled the wheel of empowerment framework is used to demonstrate how the level of empowerment/disempowerment in five dimensions can be measured. The dimensions tested are economic, psychological, social, political and environmental. Indicators to measure the level of empowerment for each dimension were developed in a three-stage research process commencing with semi-structured interviews with key stakeholders, followed by focus groups with community members from Coba, a Mayan village located near Cancun in Mexico's Yucatan Peninsula. Appropriate indicators were identified and used to assess community levels of empowerment. Results show that the ability of communities to develop sustainable ecotourism businesses requires support from external stakeholders including governments and the private sector as well as internal stakeholders including the local community and importantly from community leaders. The results also show that empowered communities are able to derive considerable social and economic benefits from ecotourism business ventures and make a positive contribution to the ongoing maintenance of sustainability of their local environment.