Geographical aspects of state travel marketing in the USA

Almost all of the formal Federal and state government involvement in domestic travel marketing in the United States has been undertaken by state travel offices. Of particular interest to the geographer are state-to-state variations in the size and activities of these travel offices. In this discussion, differences in the total budgets of state travel offices are presented and compared to differences in state population and domestic travel expenditures by state. A three-fold classification of state travel marketing strategies with a geographical basis is then introduced. While the overall discussion provides some explanation for the differences observed, the conclusion is reached that political and other considerations regarding state travel offices are too subtle to be explained by just a few variables.     

The language of Japanese tourism

This paper discusses the way in which language is used in contemporary Japanese travel brochures. What concepts do travel agencies use to attract tourists? What themes continually recur in the advertising literature? Many of these concepts and themes are the same as those important to tourism in the Western world, but there are certain cultural themes or ways of treating tourist attractions which are peculiar to Japanese tourism. A second aim is to consider the “keywords” of Japanese tourism: those stressed in the advertising for domestic tourism and those stressed for international tourism. The relation between these two possibly antagonistic sets of keywords is discussed in terms of the ideological principles around which Japanese society is organized, and it is hypothesized that keywords for international tourism portend great and long-term changes in the fabric of Japanese society.     

Indonesian national parks: Understanding Leisure Users

The behavior and perceptions of users of protected areas in Indonesia are affected by cognitive interpretations of nature. While Westerners are influenced by historico-philosophical constructions of wilderness of a biocentric derivation and demonstrate behavior on a knowledge-seeking/active nexus, Indonesians and other Asians share more anthropocentric/recreational attitudes, tempered with collectivist societal values. A study in Bromo Tengger Semeru National Park illustrated these differences. Conclusions are that leisure provision in protected areas in South East Asia requires stronger contextualization, an alternative one, and better market awareness if the economic and conservation benefits of tourism are to be maximized.     

Ecotourism in Bhutan: Extending its Benefits to Rural Communities

This paper analyzes the present state of tourism in Bhutan and considers the prospects for the development of ecotourism. Empirical surveys of tour operators and foreign tourists indicate that visitors interested in the natural beauty of the Himalayan kingdom stay longer than those who come to experience its culture. By attracting younger tourists, ecotourism could contribute to the goals of Gross National Happiness. The majority of tourists and tour operators are in favor of ecotourism activities that might benefit local rural communities. The prerequisite for a substantial promotion of ecotourism would be changes in the Bhutanese tourism policy to encourage the diversification of tourism products.     

Accounting Students’ Planning,Writing, and Performance on a Time‐Constrained Case Analysis: Effects of Self‐Talk and Prior Achievement

When writing a case analysis, most students first allocate time to plan the content and structure of their response, and then proceed to write with differing degrees of urgency, the outcomes of which are case responses of differing quality. This study examines the extent to which planning time influences writing urgency and, ultimately, the quality of case responses in a time‐constrained setting. It also investigates whether these behaviors and outcomes depend on students’ frame of mind, by experimentally inducing differing types of pre‐examination self‐talk. Analyses show that planning time was negatively associated with writing urgency; students who spent more time planning subsequently wrote with less urgency. Writing urgency was positively associated with case response quality and, after controlling for differences in writing urgency, planning time was positively associated with response quality. Results indicate that different planning and writing behaviors can be induced by different forms of self‐talk prior to the writing task. Relative to interrogative self‐talk (“Will I …?”), exclamatory self‐talk (“I will …!”) caused higher‐achieving students to spend more time planning, but then write with less urgency and subsequently produce lower‐quality case responses. Conversely, after engaging in exclamatory rather than interrogative self‐talk, lower‐achieving students spent less time planning but then wrote with greater urgency and produced higher‐quality responses. These results indicate that (i) planning significantly affects writing and performance, (ii) students can influence their own planning behavior through pre‐task self‐talk, but (iii) pre‐task self‐talk can be beneficial or detrimental depending on students’ prior achievement.