Teenagers on the Net

ABSTRACT

Both in business and in academic research, the Internet and electronic commerce grow exponentially. Attention has predominately been directed to developing the companies' capabilities and systems, while the consumers' perspective in contrast has received much less attention. This paper takes this perspective and focuses on online behavior of specifically 16- to 18-year-old teenagers. This particular segment tends to open to new things and know a great deal about using computers and the Internet. A questionnaire conducted among students in a high school in southern Finland showed that the overwhelming majority had computer and Internet access at home. Most of the young respondents had already used the Internet for various purposes and intend to do so even more in the future. For the young, information search and communication were the main purposes of using the Internet, and lower-value products related to mobile phones were the main products being bought online. At the same time they had different concerns that influence their behavior and, somewhat surprisingly, reported a slightly negative attitude towards electronic commerce. In line with previous studies, privacy and security issues were the primary concerns for the young Internet users. Gender aspects also emerged from the data since there were several differences in Internet usage and online purchasing between girls and boys. Based on the findings, the paper ends with implications and recommendations for companies attempting to approach teenagers in order to build relationships with them.     

关于"韩流"的观察与反思

每个时代的年轻人都有自己的流行文化,青少年是制造和追随流行文化的主力军。20世纪90年代末以来,青少年炮制并演绎着一轮新的文化浪潮。随着韩国影视剧、韩国流行音乐、韩国明星大举登陆,韩国文化风行一时,引发了所谓“韩流”现象。针对“韩流”盛行的原因,要引导青少年正确对待“韩流”现象,适时加强青少年精神文化建设。     

青少年低碳生活伦理素质的家庭养成探究

在全球提倡发展低碳经济的大背景下,低碳生活日渐成为新的生活方式,低碳生活伦理也成为现代人道德文明素质的新要求。家庭是培养青少年低碳生活伦理素质的重要场所,应加强青少年低碳生活知识的认知教育、遵守和践行低碳生活伦理道德规范能力的培养,养成低碳生活道德行为习惯。从家庭生活的小事入手,加强青少年对低碳生活知识的认知;家长以身立范引导青少年选择低碳生活方式;强化养成训练,培养低碳生活行为习惯等。这些都是青少年低碳生活伦理素质家庭养成的基本方法。     

关于博物馆与青少年教育的探讨

青少年是祖国的未来和希望,当今的青少年在二十年后将是祖国的主力军。那么博物馆如何开展对青少年的教育,博物馆如何吸引青少年,就成为博物馆所关注的重要问题。     

社区矫正对犯罪青少年的帮助改造作用

分析我国青少年犯罪的特点及原因,比较研究国外青少年犯罪社区矫正制度.结合我国国情,提出发展社区矫正制度应建立健全青少年重刑犯社区矫正制度、选择适合犯罪青少年特点的社区矫正项目、强化社区矫正监督、杜绝社区矫正腐败等建议.     

网络对青少年的影响与对策

在网络逐渐大众化的今天,青少年疯狂上网已经成为所有家长和学校棘手的重要问题。从网络给青少年带来的影响入手,在肯定了网络对青少年积极影响的同时,指出了负面影响的消极作用,从明确责任、强化建设等方面提出解决存在问题、合理利用网络的应对策略。     

Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness

Global teen population constitutes a sizable market in the luxury brands industry. However, little is known about the mechanism through which teens form an attitude towards luxury brands, particularly in the context of emerging economies. Drawing insights from self-concept theory, self-discrepancy theory, and social consumption motivation, our study proposes a theoretical framework to explain how teenagers' self-related perception influence social consumption motives through avoidance-related indecisiveness, thereby determining teenagers' attitude towards luxury brands. Using a sample of 610 affluent private school students across five major cities of India, we empirically validate our theoretical framework through structural equation modelling. Our study contributes to the existing literature by demonstrating the impact of teenagers’ self-perception on the display of avoidance-related indecisiveness and resisting social consumption motives of luxury brand purchases.     

Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors

Although they are key stakeholders, advertisers’ views on the usage of novel (integrated and/or interactive) advertising toward minors has remained largely unexplored in academic research. This study aims to fill this gap by examining advertising professionals’ opinions about the ethical appropriateness of using novel advertising formats aimed at children and teenagers, how to advance advertising literacy in minors, and their views of practices that are potentially privacy-invading, by means of both a quantitative online survey and qualitative in-depth interviews with Belgian advertising professionals. Results show that advertisers perceive that from 12 years onward, minors are capable to understand novel advertising formats and it is ethically justified to use them. Remarkably, advertisers would inform minors already from the age of 10 years onward about the commercial intention behind new advertising formats. Advertisers have strict opinions about collecting information online from minors. They advocate a combination of laws and self-regulation and governmental and educational campaigns to raise awareness and develop advertising literacy.     

Audience Engagement and its Effects on Product Placement Recognition

This article explores the feasibility of examining, via self-reported measures, the relationship between audiences’ perceptions of the quality of their cognitive and emotional engagement with an entertainment piece and the memory trace created by a product placement. This field-based quasi-experiment uses a within-subject design and targets teenagers. Although limited by the viability of available, wholly suitable measurement scales, this exploratory study finds that audience engagement (which consists of pleasure, arousal, and cognitive effort) and star liking can be measured by self-reports after consumers watch a movie and that star liking, cognitive effort, and pleasure affect recognition for product placements.     

浅谈对学生道德人格教育意义

加强学校德育工作是实现"以德治国"方略的基础性工程,必须把"以德治国"的思想贯穿到学校各项工作中去,坚持以德治校,以德示教,以德育人。