再探我国分时度假的市场营销策略

分时度假作为一种新型的旅游产品,在全球的发展势头很猛,但在中国的发展却差强人意。以市场营销学基本理论为依据,对如何使我国分时度假业尽快走上健康发展之路进行了再次探讨。     

电动汽车分时租赁的推广策略研究

在国家政策的推动下，电动汽车已经初具规模，电动汽车分时租赁模式应运而生，然而目前分时租赁由于其面临来自各个方面阻力，如网点密度不足、充电设施不完善等问题，其推广的效果不佳。指出了目前分时租赁推广的现状，总结出网点密度较低、充电设施发展缓慢、租赁系统不完善、推广形式单一以及政策方面等分时租赁推广中存在的问题。最后，提出了通用推广策略和针对性推广策略。     

国内分时度假地网络建设研究

在简要介绍了分时度假及度假地网络基础上，总结了国内分时度假地网络建设的若干模式及遭遇的困境，并就该问韪的解决提出相应的建议。     

Tourist holiday options: timeshare versus competition

The timeshare industry's success has been limited by an unenthusiastic reception from consumers, governments, investors, and the media. The everincreasing world population, increasing GDP, and improved communications resulting from the technological revolution, all indicate an expanding tourism market. Although timeshare's market share is currently increasing more rapidly than most other tourism sectors, to achieve its full growth potential the industry must improve its imagemarketing and products must be tailored to the requirements of consumers. Timeshare must demonstrate a significant social and economic contribution in order to obtain publicsector support and government incentives made available to traditional tourism industry.     

“Long Stay”与分时度假的比较分析

＂Long Stay＂与分时度假是休闲旅游的两种特殊形式,＂Long Stay＂刚进入国人视野,前景看好,而分时度假在国内的发展陷入困境。通过对比两者的主体、客体以及在我国发展的适应性,发现两者具备一定的互补优势,协同发展可以实现产品价值最大化和企业利润最大化。     

An Examination of Organizational Commitment and Intention to Stay in the Timeshare Industry: Variations Across Generations in the Workplace

This study examines differences among individual generations’ organizational commitment and intention to stay in the timeshare industry. The timeshare segment is worthy of study due to expected growth and increase in worldwide lodging brands’ presence. Responses from more than 1,000 survey respondents reveal generational differences that highlight the variations in employee commitment and intention to stay. In addition to the contributions to literature for contemporary study among generational attitudes and behaviors, the implications may provide Human Resources practitioners insight into employee retention drivers relating to organizational commitment. Finally, this study adds to literature and practice by further clarifying generational differences.     

The European Timeshare Consumer in the Twenty‐First Century

This paper outlines the results of the most recent pan‐European survey of timeshare and its owners. The paper begins by placing timeshare in context of the European leisure sector and outlining previous research on timeshare. It then goes on to examine the results of a major survey of timeshare owners and the industry. The results unveil the profile of timeshare owners in Europe, their purchasing behaviour and their future intentions; it also looks into the satisfaction of the timeshare experience. The survey demonstrates that timeshare represents a significant sector of the European accommodation market a d that in general, consumers have a high satisfaction rate with their use of timeshare. Copyright © 2011 John Wiley & Sons, Ltd.     

中外分时度假研究进展

对近期国际学术界分时度假理论的研究动态要做一个较为全面的了解 ,并对国内分时度假研究进展进行分析和思考 ,我国分时度假领域有待加强和深入研究的问题很多 ,如 :产业发展环境研究 ;产业发展的对策研究 ;对市场营销的分析等     

我国滨海地区分时度假研究

随着人们生活水平的提高和闲暇时间的增加，海滨休闲度假游越来越得到人们的青睐，随之而来的滨海分时度假开发也渐渐成为一种趋势。积极探索和开发滨海地区分时度假，不仅可以深入开发海洋旅游资源，而且可以为滨海地区的建设提供新的思路。文章通过对分时度假在我国滨海地区的开展状况及发展意义的分析，探讨了分时度假对滨海地区的积极影响及滨海地区发展分时度假的制约因素和存在问题，最后对我国滨海地区发展分时度假提出了建议，以期给相关开发者提供借鉴。     

Buying a Piece of Paradise- A Case Study

ABSTRACT

The vacation ownership (timeshare) industry is the fastest growing segment in the hospitality industry. With this growth is the need to attain qualified managers and hospitality programs must ascertain the skills that are necessary to meet the demands of this market. The purpose of this study was to discover if there were any significant differences between traditional lodging managers and timeshare managers based upon a manager's knowledge, ability, and attitude related to their job duties. The study did discover some areas that were deemed more important to timeshare managers. These results could be used to help potential employees in the lodging industry discover what type of environment would best match their skill set.