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1.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
2.
James H. Love Frank H. Stephen 《International Journal of the Economics of Business》1996,3(2):227-248
This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion 相似文献
3.
随着我国法律规范进程的不断推进 ,著作权法也不断得到充实和完善。而一些典型案例对于人们提高法律意识 ,增强法律观念有重大启示作用。《红楼解梦》与《红楼春秋》著作权纠纷案始末就是著作权法理论付诸实践的生动实例。 相似文献
4.
孙璐璐 《辽宁商务职业学院学报》2008,4(1):92-94
女作家毕淑敏在创作中始终关注着女性及其生存状况,《红处方》亦是如此,它被一些批评家看作是毕淑敏的女权主义开山之作,事实并非如此。在《红处方》中,强大的女性话语场背后透露出的是女性自我意识的缺失,但与之对应的是作者向读者进行着更为深切的生命体验展示及发自灵魂深处的人性拷问,为现实生活中的人们开了一纸灵魂的处方,具有深广的社会意义,对这一事实的认识是理解《红处方》的重中之重。 相似文献
5.
6.
文体意识是指对英语文体基础知识的感性认识发展成的语言运用在写作方面的语感。培养学生的文体意识有助于其正确选择写作体裁、写作风格 ,加速“创造性建构”的过程。 相似文献
7.
元认知是目前教育心理学研究中最热门的课题。在管理信息系统课程教学中充分认识元认知知识的特性,注重元认知体验,利用元认知监控的相关策略,及时调整、完善管理信息系统课程教学,将能收到事半功倍的效果。 相似文献
8.
Roberto Rodríguez-Ibeas 《Environmental and Resource Economics》2007,36(2):237-254
In this paper, we have considered a duopolistic model of environmental product differentiation with two types of consumers
(green and brown) to analyze how environmental awareness affects the environment. “Green” consumers value the physical and
environmental attributes of the good they purchase while “brown” consumers only value the physical attributes. We find that
more environmental awareness may not be good news for the environment as the firm that produces the good without environmental
attributes may increase its sales. The result depends on the degree of product differentiation and the cost to achieve it.
Social welfare can also be inversely related to environmental awareness if the negative environmental effect dominates the
positive market effect.
相似文献
9.
This paper aims to build a theoretical framework for the influence of risk awareness of interpersonal trust (RAIT) on entrepreneurship, and explores the influence of RAIT on entrepreneurship with the micro survey data from the Chinese General Social Survey (CGSS) 2010–2013. The study found that, individuals with higher level of RAIT, their probability of starting new business will increase significantly, and with every increase of RAIT level, the probability of business venturing increase almost 4.0%. No mediation effects of information screening and cooperative mechanism are found in the relationship between RAIT and entrepreneurship. Moreover, during the venturing process, risks accompanying interpersonal trust cannot be reduced by social input; the reduction occurs only in eastern China where the economic system and the industrial development standards are more comprehensive and mature. This paper contributes to the literatures in the following two areas: it provides new evidence on how to deal with risks in the entrepreneurship process that accompanying interpersonal trust; meanwhile, it provides an explanatory mechanism on how the risk awareness affects business venturing. 相似文献
10.
薛惠军 《保险职业学院学报》2014,(5):31-36
数字技术的发展所带来的媒体形势的变化对保险业的广告预算管理模式形成了较大的冲击.本文分析了保险业广告预算管理的现状,以及在“融媒体”时代背景下保险业广告预算管理所存在的问题,并结合保险业特点及媒体传播环境的变化,预测了保险业广告预算管理的未来发展趋势. 相似文献