A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Advertising,Price and Quality in Self–regulating Professions: A Survey

This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion     

Research notes and communications corporate restructuring and strategic change: The effect on diversification strategy and R & D intensity

In the 1980s a number of large corporations restructured their diversified businesses through divestitures. It is hypothesized that restructuring activity focused on firms at intermediate levels of diversification (e.g., related-linked) which have a mixture of related and unrelated business units. Results confirm this hypothesis which explains that such mixed corporate strategies create organizational and control inefficiencies in managing both related and unrelated types of business units. Restructured firms were also found to move towards two types of different internal capital markets (related and unrelated). Most restructuring firms moved toward lower levels of diversification (e.g., related-constrained), although some moved toward higher levels of diversification (e.g., unrelated business). Also, this study finds restructuring firms that changed their corporate strategy by reducing diversified scope increased their R&D intensity. Firms that restructured and increased their diversified scope decreased R&D intensity. This result suggested a partial substitution between diversification and R&D activity.     

激励性规制的强度分析

网络型产业中存在的信息不对称使规制契约的存在成为必然。现实经济活动中之所以要设计和采用不同强度的激励性规制,主要是由于没有哪种规制机制能够解决所有问题。在理论综述的基础上,借鉴前人的研究,分析了网络型产业的激励性规制模型中的激励强度与激励绩效的关系,并指出其在实践中的应用以及对我国的借鉴。     

开放条件下的贵州工业结构升级

工业化过程不仅涵盖了工业产值不断提高并最终在国民经济中占主导地位,还应该实现工业结构的不断升级.1997年至2004年期间,贵州工业结构在轻重工业比例、结构高度化和生产要素密集度等方面有所升级但仍存在一些偏差.在未来开放条件下贵州促进工业结构升级应注意避免结构低度化,创造和提供合适的市场空间,正确处理技术引进与自主开发的关系,发挥比较优势以及规范政府职能等问题.     

数字经济对我国碳排放的影响研究

基于2013-2020年的30个省份数据构建面板数据模型,从碳排放总量和碳排放强度两个视角研究数字经济发展对区域碳排放的影响。研究发现：数字经济的发展有效地降低了人均碳排放量、碳排放增量与碳排放增速,数字经济与碳排放强度之间存在倒“U”形关系,数字经济与碳排放强度、边际碳排放强度的关系呈现区域性特征,在省域层面数字经济对边际碳排放强度的影响不存在明显的空间效应,数字经济对碳排放增长率的影响存在基于产业结构优化、人口集聚、城镇化的遮掩效应。     

基于哈肯模型的高技术产业化过程机制研究

运用自组织理论和方法,在哈肯模型的基础上建立了高技术产业化过程的演化方程,并以北京、天津、上海、河北等29个省市为样本进行了定量化的实证研究。结果表明,研究开发投入强度是高技术产业化过程中的序参量,从而得出要依靠研究开发投入与高科技成果转化的协同作用促进高技术产业快速发展这一结论。     

中国保险业的合谋倾向强度:一个理论分析框架

从结构、需求与信息三个维度构建了一个产业合谋倾向强度理论分析框架，并用该框架分析了我国保险业的合谋强度。研究认为，我国保险业合谋强度比较大。     

Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data

Using a panel of 45 states for the period 1982–1997,this study analyzes the importance of severalrestrictive alcohol regulations, including advertising bans for billboards, bans of price advertising, state monopoly control of retail stores, and changes in the minimum legal drinking age. In contrast to previous research, the study allows for substitution among beverages as a response to a regulation that targets a specific beverage. A restrictive law that applies only to one beverage (or one form of advertising) can result in substitution toward other beverages (or non-banned media). Allowing for substitution means that the net effect on total alcohol consumption is uncertain, and must be determined empirically. The empirical results demonstrate that monopoly control of spirits reduces consumption of that beverage, and increases consumption of wine. The effect on beer is positive, but is not statistically significant. The net effect on total alcohol is significantly negative. Higher minimum legal drinking age laws have negative effects on beverage and total alcohol consumption. Bans of advertising do not reduce total alcohol consumption, which partly reflects substitution effects. The study thus demonstrates the possible unintended consequences of restrictive alcohol regulations.     

Total Factor Productivity and Energy Intensity: An Empirical Study of China’s Cement Industry

China is the largest cement producer and consumer in the world. The cement industry’s rapid growth has led to a large demand of energy. This study reviews China’s cement industry in terms of energy intensity and examines the effects of technological progress on energy intensity. It also discusses the feasibility of achieving China’s energy reduction targets. We employ the Granger causality test and find that the total factor productivity or technological progress causes the energy intensity of the cement industry. Impulse responses analysis also proves that in the long run the technological change contributes to the decline in energy intensity of cement production.