A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

诗歌情感的内在层次及其表现

诗歌是情感的艺术，诗人把内隐的丰富多变的情感外化为磁性的诗化语言，使之传承、发展与升华。阐述了诗歌情感的层次特性及在语言、押韵、节奏、意境等方面的表现，力图唤起人们对诗歌情感内在层次的关注。     

On the test of the correction mechanism for mis-pricing between assets using a statistical yield spread model

This paper investigates the existence of a correction mechanism for mis-pricing between Japanese stock and bond. By this correction mechanism we mean that when deviations occur from the equilibrium levels of the expected return differentials between stock and bond — the risk premium differentials, the market will tend to correct the mis-pricing and bring the expected return differentials back to the equilibrium levels. We assume that the yield spread between the predicted earnings price ratio of stock and the yield to maturity of bond reflects the risk premium between stock and bond, and estimate the equilibrium risk premium differentials and mis-prices between stock and bond by modelling their behaviors with a statistical yield spread model (SYS). Empirical results strongly indicate the existence of the mis-pricing correction mechanism, suggesting the inefficiency of securities markets.     

Advertising,Price and Quality in Self–regulating Professions: A Survey

This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion     

品牌层次化构建对消费者购买行为的影响分析

市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。     

论新形势下农民合作社的作用和发展

农民合作社提高了农民的组织化程度，改变了单家独户进入市场的弱势地位，解决了农民进入市场的难题。农民合作社的作用主要表现为：促进农村经济的发展和农民收入的提高；有利于农民素质的提高，促进农村精神文明建设；促进农村的民主法制建设。在社会主义新农村建设的过程中，必须重视合作社的积极作用，减少合作社发展过程中的不利因素，扶持并规范合作社健康发展。     

测度政府层级条件下公共产品最优供给规模及供给效率的模型与方法

政府供给公共产品的最优规模与效率的分析是困难的，借用分级条件下政府供给公共产品最优规模的模型和政府供给公共产品的数据包络分析（DEA）模型，为量化政府供给公共产品的效率提供理论依据；同时，根据IMD测度政府效率的指标体系和国内相关的研究实践，探讨了分析政府供给公共产品的效率的具体方法，并提出了相应的政策建议。     

实行分层教学 提高学生英语综合能力

高职学生英语能力弱 ,知识水平参差不齐 ,两极分化现象严重。高职新生的英语水平起点不同 ,学习行为和学习方法不同 ,学生之间的学习能力具有差异。采用相同的教学目标 ,不同的教学手段和要求 ,多管齐下的方法 ,让不同层次学生的英语水平都有所提高。     

The Productivity of US States since 1880

This study uses state-level variation in labor productivity levels at twenty-year intervals between 1880 and 1980 to examine the relative importance of institutional and geographical influences in explaining observed and persistent differences in standards of living over time and across regions. Focusing on fundamental rather than proximate influences, we find that both institutional characteristics and some physical geography characteristics account for a high proportion of the differences in state productivity levels: states with navigable waterways, a large minerals endowment, and no slaves in 1860, on average, had higher labor productivity levels throughout the sample period. However, we find little support for two other influences that have previously received attention—climate and latitude.     

浅析我国企业所得税改革——写在2007年“税合一”出台之际

2007年3月14日，提交全国人大审议的企业所得税法草案规定，将内外资企业所得税税率统一为25％，法定税率由33％降低了8个百分点。外资实际税率要从15％变成25％，内资要从33％下降到25％。大多数的声音是，这项政策对外资企业是一种公平合理的国民待遇，对内资企业则是一种重要的激励。这将会使市场竞争朝着更加公平的方向发展。本文通过对这项具有里程碑意义的税改政策出台的背景、影响等方面加以综合分析，并归纳整理了该政策出台后理论界、业界的不同观点，为新税制的发展提供了展望。