基于电子商务的掌上旅游的研究

旅游一直是人们生活中的一种放松方式,我国旅游贸易近年来一直呈不断上涨的趋势。但是我国旅游贸易仍然有产品结构单一、消费结构不合理、旅游企业分散化等缺点。掌上旅游是新时代的旅游方式。其通过掌上旅游App系统,该App采用Bsyesian,神经网络等算法,向游客展示一个旅游全程助手。     

基于智能手机的互动型英语游戏App应用程序的研发

教育游戏类App在学科教学中应用,虽然早已被提出。但是通过调查发现,已有的一些教育游戏App一般只是起到了丰富学生课外活动的作用,知识很难系统的被学生接受理解运用。因此,本文通过对教育游戏相关理论和实践的研究,尝试通过对初中英语单词互动型游戏App的研发,能为英语游戏App在英语知识技能方面的应用研究提供参考。     

How many,how often,and how new? A multivariate profiling of mobile app users

Despite enormous demand for and explosive growth of mobile phone apps in recent years, few studies have been conducted to arrive at a multi-faceted valuation of app users. Our paper addresses this important gap in literature. Drawing on Household Production Theory and Hedonic and Utilitarian Consumption Theory, we investigate how mobile app users behave in the dimensions of possession quantity, usage Frequency, and acquisition Recency. We propose a multivariate model to examine these behaviors jointly and calibrate it using data from a survey of app users. We take a Bayesian MCMC computational approach for model calibration. The results are consistent with our theoretically derived expectations. The significance of the findings is discussed.     

论企业产品功能创新研究——以苹果公司为例

本文介绍了笔者去iPhone程序开发的企业实习的感受。这几年开发iPhone、iPad应用程序如火如荼,特别是年轻人对开发和使用"苹果"公司产品给予了极大的关注。智能手机作为下一代互联网的终端接入设备已经成为大势所趋,各个公司都在对市场进行分析,从而选择自己的创新道路。今天创新被如此的重视,不能否认是"苹果"带给我们的启示。作为教师,我要将这些感受和开发的产品带回学校,为教学服务。     

Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization

Online fashion retailers promote use of fashion apps among their consumers. However, dissatisfaction in using these apps is one of the reasons consumers uninstall them. This research studies the influence of information quality, service quality, and system quality on app satisfaction. Further, the influence of app satisfaction on purchase intentions is also studied. In addition, the moderating role of personalization among the three quality dimensions and app satisfaction is observed. Primary data were collected from 268 respondents. The results established system quality as the most significant factor influencing app satisfaction. Further, personalizing the app increased the influence of the three quality dimensions on app satisfaction.     

移动旅游App服务评价体系研究

为了科学评估移动旅游应用服务评价的基本框架,准确构建影响人们使用移动旅游App服务各影响因素之间的逻辑结构,文章基于UTAUT模型的基础上,提出研究的模型框架,建立相应的测量指标体系。以采集的服务满意度调查数据为基础,为进行结构方程模型的验证分析奠定基础,并为评价移动旅游App服务评价体系提供参考意见。     

移动App营销模式对消费者购买意愿的影响

随着4G技术的发展以及智能手机等移动终端的普及,移动App展现出的营销价值吸引了大量商家,并逐渐改变了传统的企业营销方式。本文将移动App营销模式划分为品牌App、联盟App、App广告植入和App广告投放四种模式,通过构建移动App营销模式对消费者购买意愿影响的研究模型,探讨其对消费者购买意愿的影响因素和作用机理。研究结果表明,移动App营销模式部分影响消费者感知价值,移动App营销模式对消费者购买意愿具有显著影响,消费者感知价值对消费者购买意愿具有显著影响。     

周鲜生App项目的研究

周鲜生App是一款为社区居民配送日常蔬菜食材的软件,以一周为预定周期、按天配送,打破了传统外卖的即时性,进一步改变社区居民的消费习惯.基于一周的预定模式以及大数据对社区居民的未来消费预期,项目从根本上降低了蔬菜食材的成本并确保新鲜度.此项目意义在于方便于民、健康为民.     

The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality

Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive and emotional aspects. To address these two issues, our study takes a more nuanced approach by examining a comprehensive set of app-related factors, including functional, offerings, experiential and relational factors, and their differential impacts on two distinct components of app relationship quality, namely cognitive app relationship quality (CARQ) and emotional app relationship quality (EARQ). It also examines the differential impact of CARQ and EARQ on app stickiness, which has long been considered as a managerial challenge. A ‘modular design approach’ was used to collect the data from an online UK consumer panel. 605 responses were analyzed using AMOS 24. The results indicated that functional and offering factors produced greater effects on CARQ than on EARQ. In contrast, experiential and relational factors were found to have stronger effects on EARQ than on CARQ. Further, CARQ was found to have a stronger effect on app stickiness compared to EARQ. The current study offers a detailed understanding of the factors that contribute to each component of app relationship quality and empirically demonstrates the differential effects of the cognitive and emotional aspects on app sickness. Such results are expected to help e-retailers to develop a strong digital presence, build future readiness for their brands, and design app-focused strategies using a consumer-centric approach.     

Determinants of App Stores Continuance Behavior: A PLS Path Modelling Approach

Prior research has mostly examined the satisfaction, intention, and behavior of users toward technology and systems in general, and little research has been dedicated to understanding apps commerce and app stores. Drawing upon the extended model of IT continuance and theory of information overload as a theoretical foundation, the aim of this study is to examine consumer satisfaction, continuous intention, and behavior toward apps shopping. A total of 347 valid questionnaires were collected from experienced consumers with app stores to statistically test the theoretical model using the partial least squares path modelling approach, a structural equation modelling technique. The results show that apps self-efficacy, post-usage usefulness, disconfirmation, facilitating conditions, perceived information overload, apps satisfaction, and apps continuance intention can be used to predict and explain 75.7% of variance in consumer’s continuance behavior in using app stores. The negative and positive causal relationship between constructs, managerial implications, and limitations are discussed.