Managing Customer Relations in a Modern Business Environment: Towards an Ecosystem-Based Sustainable CRM Model

The adoption of Customer Relationship Management (CRM) has witnessed tremendous growth across sectors, geographies, and management cultures in the last several decades. The perception of CRM as an IT-based tool has undergone a paradigm shift and is now treated as a strategic indulgence by modern-day businesses where IT is an indispensable enabler. CRM has garnered the interest of both academicians and practitioners over the years. In this article, the authors establish the value of sustainability in CRM and make an attempt at proposing a conceptual framework for modern businesses through its integration with various social networking sites that produces volumes of real-time data. The article also explores the importance of Customer Experience Management (CEM). The authors provide a thorough investigation of CRM models in the period of 1990 to 2016 through a survey of the literature explaining the need for managing experiences and engagement around existing CRM processes. In addition to exploring the intricate relationship between CRM and CEM, the authors also provide an interactive ecosystem-based framework for the creation of a sustainable CRM framework.     

Study on the relations among the customer knowledge management,learning organization,and organizational performance

This article reports the results of a study of customer knowledge management (CKM) of Taiwanese service businesses in China. Over 600 questionnaires were sent out to the Taiwanese directors and staff in 150 Taiwanese service businesses in Kun-Shan City, China, with 322 valid responses included in the study. Four relationships were examined in the study: the correlation between CKM and organizational performance, between CKM and the learning organization, between organizational performance and the learning organization, and finally the effect of the learning organization on the relationship between CKM and organizational performance. Findings and conclusions are discussed.     

Managing customer knowledge through the use of big data analytics in tourism research

The use of big data is growing in relevance and importance in tourism management research. Companies operating in this industry are exploiting big data analytics and developing systems to manage customer knowledge and provide the best service in the right place at the right time. This paper aims to provide a systematic literature review to present issues associated with the use of big data in tourism and identify future research directions on the topic. To achieve this aim, this paper develops a citation network analysis methodology to drive the content analysis and explore the content of 109 selected papers. The findings of this review highlight that although there is an increasing number of contributions on the topic, there are yet some issues that require to be further developed. In particular, the paper identifies research gaps and consequent research questions that represent an agenda for both researchers and practitioners.     

Research on Customer Knowledge Management

CKM （Customer Knowledge Management） is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate benefit. Enterprise should establish learning mechanism with customer and constantly learn the knowledge of customer＇s demand. By adopting CKM strategy, the enterprise can realize knowledge sharing, knowledge transferring, knowledge mining, knowledge utilizing and knowiedge creating. The current network technique, distributing database and database technique provide a good integrating platform for CKM system. The framework of integrated CKM is illustrated in this paper.