对大学生产生重大影响的社会思潮

西方自由主义、拜金主义、享乐主义、个人主义、功利主义等是影响当代大学生思想的主要社会思潮。大学生易受不良思潮影响的原因在于缺乏历史知识,政治理论学习不深入,同时受西方思想文化的长期影响。所以要正确引导学生自觉学习政治理论,系统全面了解社会发展史,树立正确的人生观和价值观。同时网络、影视、报刊等媒体要有一个正确的导向,给大学生成长营造出一个好的成长环境。     

How virtual brand community traces may increase fan engagement in brand pages

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community—topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages.     

Celebrity endorsements: Investigating the interactive effects of internalization,identification and product type on consumers’ attitudes and intentions

In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different light to the Kang and Herr's ‘either-central-or-peripheral-role’ of a source characteristic, this research advances that celebrity credibility plays concomitantly central and peripheral roles in a persuasive message context depending on product involvement and brand-purchase motive. Particularly, this research uses the notions of ‘source internalization’ and ‘source identification’ (Kelman, 1961) to theorize that source credibility can have a concomitant dual role (peripheral and central) in a persuasion context. More precisely, this research investigates the interactive effects of source identification and internalization with product involvement as well as brand-purchase motives on consumers' attitudes and intentions. Source internalization is predicted to have persuasive effects in the contexts of high-involvement as well as informational products. Source identification is predicted to have persuasive effects in the context of low-involvement as well as transformational products. The findings of two experiments show that celebrity credibility acts through only a single route (i.e., only internalization has persuasive effects) uniformly across different product involvement levels and brand-purchase motive types. We interpret these results with the lens of the ‘match-up’ hypothesis (Kamins, 1990).     

Celebrity chef adoption and implementation of social media,particularly pinterest: A diffusion of innovations approach

Pinterest research is beginning to emerge, in part due to the importance of visually stimulating photos within hospitality and tourism. Photos are popular with many chefs for marketing, with some actively using Pinterest and other social media. Some of the world’s top celebrity chefs are a growing phenomenon as influential leaders of their personal brand as well as other goods, services, and causes. This research reports on a pilot study of how celebrity chefs have adopted and implemented social media, especially Pinterest, using the Diffusion of Innovations as a theoretical framework. The study found that of the top 48 chefs, all adopted Facebook, closely followed by 47 adopting Twitter; just 17 adopted Pinterest. The chefs’ social media and Pinterest implementation varied widely. This study sheds insights about social media, particularly Pinterest, extends innovation diffusion research, and serves as a base for future research of both celebrity chefs and social media.     

The iconicity of celebrity and the spiritual impulse

Celebrity has a powerful material presence in contemporary consumer culture but its surface aesthetic resonates with the promise of deeper meanings. This Marketplace Icon contribution speculates on the iconicity of celebrity from a spiritual perspective. The social value or authenticity of contemporary celebrity, and the social processes through which it emerges, are matters of debate amongst researchers and competing approaches include field theory, functionalism, and anthropologically inflected accounts of the latent need for ritual, myth and spiritual fulfillment evinced by celebrity “worship.” We focus on the latter area as a partial explanation of the phenomenon whereby so many consumers seem so enchanted by images of, and stories about, individuals with whom they, or we, often have little in common. We speculate that the powerful presence of celebrity in Western consumer culture to some extent reflects and exploits a latent need for myths of redemption through the iconic character of many, though by no means all, manifestations of celebrity consumption.     

商界小说的权力欲望叙事

近20年来,伴随着中国社会文化语境的逐步开放和现代性思潮的日益扩展,欲望叙事获得越来越多的表征空间。基于此,商界小说的权力欲望叙事一方面着力描摹"权力崇拜"世相,展现权力追逐的"夷平性"——就像金钱可以以低俗为标准"夷平"低俗和高贵一样;另一方面敏锐刻画权钱交易带来的人性扭曲与异化,在揭示"官商合谋"的权力腐败的同时,进一步挖掘滋生这种现象的文化土壤,警示真正规范有序的市场经济运行机制构建的艰巨性,凸显出较强的文化批判的力量。     

温泉泉源场所旅游情景构建研究

全国范围内的温泉旅游开发已进入火热阶段,在可持续发展理念基础上,尚需要倡导温泉敬畏精神,以平衡正在出现的过度开发现象,能够体现温泉敬畏的场所以泉源区最为重要。可以泉源内涵、场所依赖及旅游情景等学术成果为理论基础,研究并提出了泉源观光化、泉源小体验、方位指示、投宿泉源、泉源市井化、泉源以远的功能分异、仪式空间等情景类型。     

基于名人文化的旅游产业横向融合研究——以鲁迅故里为例

用文化与三大产业融合来发展旅游已经成为当前政府和学者关注的热点。本文首先对鲁迅故里名人文化与旅游产业横向融合进行了界定,分析了鲁迅故里主要景点开发现状,鲁迅故里名人文化与旅游产业横向融合现状,最后提出了相应的对策。     

Celebrity endorsement in tourism: Attention,emotional arousal and familiarity

Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host country (host celebrity) vs. a celebrity from the country-of-origin (origin celebrity). Utilising the match-up hypothesis, this research applied a quasi-experimental design, consisting of a mixed method approach, which combined eye-tracking and self-report data. Convergent results across three studies demonstrate that an origin celebrity elicits a higher intention to visit, mediated by the emotional arousal evoked from the endorsement. Eye-tracking analysis demonstrated that an origin celebrity elicits a higher degree of visual attention and emotional arousal when the advertised scenery is familiar. However, this promotion effect disappears in unfamiliar scenery. This research contributes to an evolving debate on celebrity endorsement in tourism, revealing the psychological and physiological mechanisms underpinning the effectiveness of destination marketing campaigns.     

从"鸟巢"暂停探索价值工程

论文以价值工程基本要义为切入点,分析了北京奥运场馆建设中存在的主要问题,结合国外办奥运的成功经验．说明崇洋奢华,求大求新,严重背离价值工程基本要义,不符合我国国情,强调价值工程不仅是产品设计,项目建设的现代技法．也应是城市建设、国家发展的重要指导思想。