广东本地服装品牌的市场培育

本地原创品牌的发展塑造需要坚持,也需要本地市场的支持。品牌经营者必须充分了解市场需求,有针对性地进行市场培育,同时结合自身条件进行品牌营销,才能在市场上取胜。文章基于服装品牌消费者层次分析,提出以差异性的品牌推广方式来培育忠诚顾客的若干策略,从而提升原创品牌的市场竞争力。     

我国纺织品出口对经济增长贡献的实证研究

出口贸易是影响经济增长的重要因素。本文采用1980-2004年的数据,描述了我国纺织品出口的特点,并借助协整模型实证研究了纺织品出口对经济增长的影响,指出二者之间存在长期的动态关系。通过定量分析,发现纺织品出口对经济增长的直接拉动度和贡献率都较低,这是因为我国纺织服装行业一方面受宏观环境影响,另一方面自身竞争优势不足。本文经过研究,形成了对我国纺织品出口与经济增长之间关系直观而清晰的认识,并为无配额时代我国纺织业发展的后续研究提供了参考。     

Factors motivating and influencing clothing disposal behaviours

This study of 232 college students was framed by Ajzen and Fishbein's theory of reasoned action and examined factors that motivate and influence college students' clothing disposal behaviours. Using survey questionnaires, we investigated four different clothing disposal options (resale, donation, reusing and discarding) and examined five motivational factors (environmental, economic, charity and convenience concerns and information unavailability). The influences of attitudes towards the environment and subjective norms of family and friends on clothing disposal behaviours also were examined. Results indicated that resale and donation behaviours were explained by environmental concerns and that reuse and resale behaviours were explained by economic concerns. Charity concerns motivated donation behaviours and convenience motivated discarding behaviours. Further, findings indicated that family subjective norms influenced environmentally motivated resale and donation behaviours.     

Female customers' expectation of the service offering and their perception of the service quality in an emerging clothing market

Worldwide, clothing retailers that offer similar merchandise and even the same brands are flanked almost next to one another in shopping centres. Clothing retail therefore appears to be poorly differentiated, and it is not always clear why consumers prefer to patronize one store and avoid another. This study explored female consumers' expectations of the service offering and their perception of the service quality of prominent clothing retail channels in Tshwane, a major urban area in South Africa. The survey involved 243 females that were 20 years of age or older. They completed a structured questionnaire that investigated their (1) expectations of customer service in terms of tangible evidence of the service offering; and (2) perception of service quality using two different instruments by means of a direct measurement approach. Explorative factor analysis was used to reduce the data in terms of relevant dimensions of the respective measuring instruments and to determine the significance of the various dimensions of customer service and service quality in the context of this research. Contrary to what the literature proposes about consumers in an emerging economy, findings of this study suggest that females' expectations of the service offering of clothing retail stores were high. Their expectations were cognitively structured in terms of three elements of customer service, namely (1) physical facilities and product presentation; (2) personnel; and (3) store image and processes. Their perception of service quality revealed an opportunity to augment the service quality through attention to activities that are associated with personnel and the so-called supportiveness dimensions of their service offering. Findings coincided with a prior investigation of Terblanche and Boshoff, although a re-labelling of one dimension of their instrument is proposed to prevent confusion. Recommendations to augment the service quality of clothing retailers are made in terms of tangible evidence of the service offering.     

服装卫生性探讨

介绍服装卫生性的概念，分析了服装卫生性对温湿度要求、服装气候中材料与穿衣厚薄的相关性，对服装污染的分类和卫生整理的最新动态作了说明。     

Drivers of clothing disposal in the US: An exploration of the role of personal attributes and behaviours in frequent disposal

Clothing products remain important in today's consumer culture, but the sustainability of that consumption is questionable, as it often leads to excess waste. The purpose of this study was to explore the drivers of clothing waste, and to investigate the influence of demographic factors and personal attributes on disposal frequency. An online survey was conducted to over 500 men and women in the US from three different generational cohorts. The survey investigated fashion trend sensitivity, shopping frequency, quality and price consciousness as well as demographic factors, utilizing 5‐point Likert scales. On the basis of literature, seven hypotheses were developed. Correlational analysis, independent t‐test and one‐way analysis of variance were conducted to test the hypotheses. Results indicate that fashion trend sensitivity, fashion shopping frequency, higher incomes, younger age groups and being female are all positively correlated with frequent clothing disposal. Interestingly, quality consciousness was positively correlated to frequent clothing disposal, while price consciousness was negatively related to clothing disposal frequency. This study contributes to the literature by providing a more specific examination of the drivers of frequent clothing disposal and providing empirical evidence to support previous exploratory studies.     

Identification of management development needs: a comparison across companies of different ownership – foreign,joint venture and local in Sri Lanka

This paper presents the results of an empirical investigation of seventy-eight human resource managers employed in seventy-eight wholly foreign-owned, foreign and local joint venture and wholly local-owned export-oriented clothing manufacturing companies in Sri Lanka. The study investigated human resource managers' views on whether organizations identify development needs of managers, and, if so, from what sources. The findings of the study shed light on the identification of management development needs and on differences across companies of different ownership. The data revealed evidence of the existence of the identification of development needs of managers in the industry. Organizational strategies, succession plans and performance appraisal give rise to identify development needs of managers, other than requests from both heads of divisions/immediate superior managers who like their subordinates to be developed and managers themselves who desire to develop. Further, the results of the analysis of variance revealed that in certain aspects there are significant differences in the identification of development needs of managers. The results and implications of the findings are discussed.     

理性看待后配额时代的中国纺织品服装贸易

2005年1月1日开始了全球纺织品服装贸易的后配额时代，这将会极大改变全球纺织品服装生产的国际分工格局和纺织品服装贸易格局。贸易环境的复杂多变，竞争对手的日益强大以及主要进口国非配额贸易限制措施的不断出台等，将使未来中国纺织品服装贸易面临严峻挑战。因此，中国应从政府、产业和企业3个层面采取相应的对策，提高自身竞争力，治理出口秩序，实现向后配额时代的平稳过渡。     

后配额时代中国纺织品贸易发展问题探讨

根据<纺织品和服装协议>,从2005年1月1日开始,WTO成员国正式取消全部纺织品配额,中国纺织品贸易同样会面临新的机遇与挑战.为此,后配额时代,中国纺织品企业既要加强WTO条款的研究与运用,利用国际组织和国际惯例,维护纺织品和服装出口利益,又要寻求各种办法以规避贸易摩擦的风险.更重要的是完善企业、行业自身,转变增长模式,增加科技投入,最终实现从中国制造向中国品牌、从世界加工厂向时尚策源地的转变.