营销角度的特许经营及其竞争法上的思考

特许经营是一种新型的销售方式,作为企业分销系统的构成要素,能够起到降低风险,沟通生产与消费的作用。然而在实际经营过程中也会出现许多诸如指定购买与搭售、联合定价、独占经营等违反竞争法的问题。为适应不断变化的竞争形势,应从竞争法的层面上对其加以规制。     

直播电商中饥饿营销对消费者冲动购买行为的影响

饥饿营销在直播中应用非常广泛,但直播中饥饿营销影响消费者冲动购买因素的研究尚较缺乏。利用SOR（刺激-有机体-反应）理论构建结构方程模型,采用调查问卷的形式收集数据,并通过SPSS19.0和Amos 22对数据进行分析。研究表明：主播特质、在线评论、促销激励、促销数量限制对感知价值有显著正向影响;促销时间限制对感知价值的影响不显著;促销时间限制和促销数量限制对感知竞争性有显著正向影响;感知价值和感知竞争性对消费者冲动购买行为有显著正向影响。     

降低成本增效益 提高市场竞争力——广西贵港甘化股份有限公司深化企业改革整顿的启示

利用降低成本来增加效益 ,以提高市场竞争力 ,是贵港甘化股份有限公司的成功启示。其做法 :实行成本否决 ,强化成本管理 ;加强购销成本管理 ;因事设岗 ,精简机构 ,减员增效 ;向科技要效益 ,进一步降低成本 ;创名牌上质量 ,提高市场竞争力。     

我国城乡差距的政策性因素分析——基于亚当·斯密城乡发展思想

市场经济理论之父亚当·斯密曾在他的不朽名著《国民财富的性质和原因的研究》一书中阐述了有关城乡发展的思想。根据亚当·斯密的城乡发展思想,对当前我国城乡差距的原因,进行了宏观政策层面上的分析,可为缩小我国城乡差距提供借鉴。     

网红营销对消费者购买行为影响调查研究

伴随"互联网+"概念的深入人心和自媒体的迅速兴起,网红已成为自媒体时代网络经济发展中不可小觑的重要力量,"网红大军"在引领消费时尚的同时还极大地促进了消费者的购买欲望.本文以网红营销为研究对象,主要针对网红博主所处的社会背景和广告营销策略展开研究,基于文献研究和问卷调研数据,分析网红营销对消费者购买行为的具体影响过程和...     

基于情感视角的冲动性购买影响机制整合研究

冲动性购买是消费者的一种普遍的购买行为类型,它受到很多因素的影响,心境就是重要的情境因素之一,但关于心境影响冲动性购买机制方面却没有得到深入地探讨。在分析现有文献综述的基础上,提出了另一种心境影响冲动性购买的机制,并将其与其他机制有机融合,最后采用实证研究证明了心境影响冲动性购买的多种机制。     

消费者对安全认证农产品的购买意愿与行为分析—基于长沙市的调查数据

以长沙市消费者的调查数据为例,剖析了长沙市消费者对安全认证农产品的认知情况、接受意愿、支付意愿和实际的购买行为及其相关影响因素。结果表明：消费者对农产品质量安全的关注程度较高,但对安全认证农产品的认知程度较低、信任度较低。消费者的收入水平、消费者对安全农产品的认知程度、受教育水平以及对政府的信任等均会不同程度地影响消费者对安全认证农产品的购买意愿与行为。     

基于中国股市微观结构的流动性与执行成本分析

运用市场微观结构理论来分析中国股市的交易制度、流动性和执行成本后发现:(1)在佣金和交易税相等的条件下,B股的知情交易者执行成本普遍大于A股,导致B股的流动性小于A股,买卖价差显著大于A股,表明投资者对B股交易要求较高的风险报酬;(2)一旦控制住执行成本中普通交易者对知情交易者所要求的风险补偿,A、B股买卖价差的区别就消失了。因此,证券管理部门应在B股市场引入做市商制度并在微观结构理论的指导下,加强交易监管系统,从而提高B股的流动性并降低其执行成本。     

Tourists’ impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement

This study investigates the consumer behavior of tourists at duty-free shops who experience different limitations on shopping than do consumers at general shopping malls. The target for sampling was outbound tourists who shopped in two hotel duty-free shops in Seoul, Korea. The final analysis used data from 343 respondents and the results revealed (1) the more positive the emotions felt by tourists, the more impulsive buying behavior occurs; (2) time pressure during shopping reinforces negative emotions, resulting in increased affective impulse buying; and (3) increased shopping involvement directly increases cognitive impulse buying.     

Procurement of logistics services and sustainable development in Europe: Fields of activity and empirical results

This paper strives to answer the general question; how far purchasers of logistics services take into account aspects of sustainable development. Modeled on the German Sustainable Development Strategy, which is based on the EU Sustainable Development plan, five fields of activity are defined: the reduction of transport intensity and emission, the reduction of land use, the choice of carrier under consideration of sustainable aspects, the permanent improvement of working conditions, and the enhancement of qualified employment. Then, propositions for purchasing companies of logistics services are developed, which contribute to safeguard ecological as well as social sustainability. In order to conduct an explorative study, a questionnaire was sent to 750 purchase and logistics managers. It was found that purchasing companies place high value on ecological and social aspects. But the perceived importance is not associated with purchasing companies' own contributions to logistics service providers' sustainable activities. Additionally, it was seen that purchasing companies exert only a minor influence on logistics service providers regarding ecologically and socially sustainable actions. A fundamental precondition for a sustainably oriented procurement of logistics services can be seen in the purchasing companies' awareness of the need for integrating sustainable aspects in economic decisions.