DIY教学模式的探讨

本文主要阐述了在大学教育中学生自学的重要性，并引入DIY教学模式，以改变传统教学中学生被动接受教育的局面。     

Exit from the high street: an exploratory study of sustainable fashion consumption pioneers

In today's fashion system, dominated by business models predicated on continual consumption and globalized production systems that have major environmental and social impacts, the consumption of ‘sustainable fashion’ takes on an almost paradoxical quality. This paper explores this paradox by focusing on a previously under‐researched group of consumers – ‘sustainable fashion consumption pioneers’ who actively engage and shape their own discourse around the notion of sustainable fashion consumption. These pioneers actively create and communicate strategies for sustainable fashion behaviour that can overcome the nebulous and somewhat paradoxical reality that sustainable development in the fashion industry presents. Specifically, we use passive netnography and semi‐structured interviews to illuminate the role of motivational and contextual factors that help shape these consumers' definitions of sustainable fashion including such key behaviours as purchasing fewer garments of higher quality, exiting the retail market, purchasing only second‐hand fashion goods and sewing or upgrading their own clothing. Central to much of these behaviours is the notion that personal style, rather than fashion, can bridge the potential disconnect between sustainability and fashion while also facilitating a sense of well‐being not found in traditional fashion consumption. As such, our research suggests that for these consumers sustainability is as much about reducing measurable environmental or social impacts as it is about incorporating broader concepts through which to achieve goals beyond the pro‐environmental or ethical.     

英语教师形象塑造之DIY

文章针对英语教师形象，以独特的视角，从紧扣时代气息的DIY词汇入手，赋予DIY新的含义，阐述了英语教师形象塑造应从三个方面着手：注重细节；知识整合能力强；又张扬自己的个性特征。     

DIY:企业组织分析的另一个视角

本文从用户DIY的角度出发 ,认为产品的模块性是这个消费模式得以实现的条件 ;产品模块性促成了企业组织的模块性。企业组织的模块性能够很好地适应用户的DIY需求 ,因而能够很好地解决市场的不确定性问题。企业组织模块性对于不确定性的作用可以刻画为一种实期权 ,因而组织模块化将产生期权价值     

消费DIY、模块化与产业集群治理

产业集群的治理是当前集群研究的一个重点。分析了模块化生产中的准信息同一化性质,及由此带来的模块集群生产与创新的竞争性质,并构建了模块集群创新激励的研发锦标赛模型,在此基础上分析了基于模块化的集群治理机制。     

由体验式营销看DIY卖场在中国市场的发展趋势

随着经济的发展,消费者对产品的个性化需求也越来越明显,在产品的功能和服务日趋一致化的情况下,源于西方的DIY思想为营销者提供了一个新的视角,体验营销也在这种经济环境下应运而生。本文通过分析体验式营销在欧美市场的应用,结合中国市场的现况,提出了建立DIY卖场这种新型的商业模式,为中国企业注入新的商机。     

Welfare effects of information and rationality in portfolio decisions under parameter uncertainty

We analyse and quantify, in a financial market with parameter uncertainty and for a Constant Relative Risk Aversion investor, the utility effects of two different boundedly rational (i.e. sub-optimal) investment strategies (namely, myopic and unconditional strategies) and compare them with each other and with the utility effect of full information. We show that effects are mainly caused by full information and predictability, being the effect of learning marginal. We also investigate the saver's decision regarding whether to manage her/his portfolio personally (DIY investor) or hire, against the payment of a management fee, a professional investor and find that delegation is mainly motivated by the belief that professional advisors are, depending on investment horizon and risk aversion, either better informed (‘insiders’) or more capable of gathering and processing information, rather than possessing the ability to learn from financial data. In particular, for very short investment horizons, delegation is primarily, if not exclusively, motivated by the beliefs that professional investors are better informed.     

消费者DIY的动机研究

DIY是当前最为普遍的消费者创造行为。了解DIY的动机与特征是企业产品创新和定制化营销的重要前提。本文在深入访谈的基础上,通过因子分析发现了当天消费者选择DIY行为的七种主要动机娱乐休闲、表达心意、独特性产品需求、独特性体验需求、提升形象、顺应环境和提升功效,并依据动机差异区分出追求独特、偏好娱乐和重视感情三种类型的DIY消费者。     

Kingfisher Attacks the China Market

This article examines the entry to the Chinese market of Kingfisher plc under its B&Q brand, operating in the DIY or home improvement market. It is a pedagogically oriented case in the international strategy area, which deals with both the mode of market development by the company in China and some of the softer issues arising from that process relating to HR in the company and the inevitable cultural challenges it faced. The story begins in the mid-1990s and goes through to the early summer of 2010. On the one hand, the entry has been successful: B&Q is now a significant presence in China, holding number one position in their chosen market, which is primarily highly fragmented; there is some concentration in four key cities in the wealthy east coast region; and it has made profits over a fair portion over the last decade. Lessons were learned from the initial mistakes and the core sales proposition in China has been crafted to differ from that in the original UK home base. However, for the last three completed financial years, losses have been booked and significant changes have been made or were planned at the time of writing. Some changes were inevitable, but which were they (other than those where the Chinese government changed its rules)? Keywords     

Pareto Density Distributions

Building on new insights into the genesis ofPareto-Distributions,(“Kopp” effect etc.) as publishedearlier in “Quality and Quantity”, the author gives at least oneauthentic/definitive Pareto-Formula. A practical example of the synthetic generation of Pareto Distributions by means of spreadsheets. A working D.I.Y-method for fine-fitting Pareto-curvesto scattergrams with spreadsheets using interalia an indirect method of the least squares of residuals is fully demonstrated. A comparative test-fit to a cumulative Pareto- Distribution example, where a simulative curve-formula evolved by Prof. B. Arnold/Ucla is used for demonstration. Easy to absorb and to retain graphical tableaux are employed to visualize the chain of descent and interconnections between normal distributions, log-normal distributions and Pareto- Distributions. A quasi-dichotomy of the Pareto-formulae is presented in tableau-form. One innovative formula for Pareto-distribution is given as: F(x)= k^*e― [((ln(Integral(In(x)))) ‐ (ln(Integral(ln(μ)))))² / 2^*(ln(Integral(ln(σ))))²} Readers e-mailed constructive opinions &/or inputs are encouraged and welcomed. This revised version was published online in June 2006 with corrections to the Cover Date.