Optimal price and advertising policy for new products

Extending a model originally proposed by Bass, a “diffusion model” is developed that allows us to investigate the effects of certain price and advertising strategies during and after the introduction of new products by means of numerical computer simulation. The distinction between “innovators” and “imitators” forms the core of the model. A wide variety of implications for marketing strategies is derived.     

库尔特·亨泽尔的数学人生

亨泽尔是德国著名数学家，提出了p进数，极大地促进了数论的发展。在文献研读和概念分析法的基础上，通过分析亨泽尔自幼的成长环境、特有的求学经历以及进一步与哈塞发展p进数得到局部-整体原则的历程，展现亨泽尔不凡的数学人生。