From E-Channel to Channel Mix and Channel Integration

Based on longitudinal research, this paper elucidates the evolution of the e-channel. The results show that that the e-channel is still of limited importance in many areas, when measured by market share. However, the new channel is an important source of information boosting both consumer power and capability. Another important result is that firms, as well as consumers, still perceive the e-channel as promising. One reason is that today's time-pressed consumers are increasingly in need of affordable services to make their everyday life easier, which puts pressure on firms for developing an e-channel capable to perform cost efficient services. An additional result is that the e-channel and the physical channel do, in fact, complement each other rather than only compete. Therefore, to utilise the potential of the e-channel, a service provider strategy of channel mix and channel integration is suggested.     

基于INTEGRATION的城市交通中观仿真建模及实例分析

提出了基于INTEGRATION的城市交通中观仿真建模方法。选取中观仿真模型INTEGRATION为研究对象,提出了INTEGRATION应用于城市交通管理的技术路线;并利用INTEGRATION搭建了奥林匹克公园周边路网交通仿真平台,分析了奥运会高峰日期间实施交通需求控制和铺设专用道策略之后,专用道的运行效率和对周边路网的影响,验证了INTEGRATION在开展城市交通管理方面的应用效果。     

The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK,Sweden and Italy

Private brands in grocery retailing have evolved from a way to compete on price by selling low quality products at a low price, into a brand category in their own right, with a wide range of positioning options open to retailers. The buying and selling of private brands means that retailers' add new activities and processes to those that are traditionally associated with retailing. This paper compares the buying processes for manufacturer brands and private brands across three European countries in an attempt to analyse how the extension of the buying process inherent in private brand ranges, and the organisational contexts within which these processes operate impact upon complexity in the retail buying process     

中观交通仿真建模关键问题分析及应用研究

首先介绍了三种典型的中观仿真模型:INTEGRATION、DYNASMART和DynaMIT,并进行了对比分析;在此基础上,提出了中观仿真建模的三个关键问题,分别是:动态OD估计、动态交通分配和动态交通流参数标定;最后,选取INTEGRATION为研究对象,分析了奥运会开幕式期间在实施交通需求控制和铺设专用道策略之后,奥运大家庭车辆的运行情况,说明中观仿真模型在城市交通管理方面的应用效果.     

城市路网动态交通模型建模及实例应用

以动态交通运行分析和管理评估为目的,提出城市路网动态交通模型的构建流程,总结四个关键技术问题:动态OD反推、交通流特征参数标定、动态交通分配方式选择和情景参数标定;在此基础上,采用虚拟路网的测试结果直观呈现动态交通模型的主要功能特点;最后,采用INTEGRATION构建北京实际区域路网动态交通模型,评估分析匝道控制方案和事故应对方案的实施效果。     

Drivers of sales and marketing collaboration in business-to-business selling organisations

This paper focuses on identifying and exploring the antecedents and consequences of collaboration between the sales and marketing functions within organisations and empirically tests the resulting model. There is evidence to show that collaborative sales and marketing functions have benefits to an organisation in terms of improved business performance, but many organisations have not yet achieved collaborative internal functions. The study identifies five antecedents to collaboration between sales and marketing and tests the proposition that greater collaboration between sales and marketing is linked to benefits in terms of improved business performance.     

INTEGRATION在奥运会专用道应急备选径路选择方面的研究及应用

通过建立基于INTEGRATION的奥运会专用道应急备选径路评估平台,以奥林匹克公园周边路网中专用道发生交通事故为例,选取行程时间和行程时间可靠性作为分析指标,分析了事故发生时有无备选径路对奥运大家庭车辆运行状况的影响,验证了lNTEGRATION在评估备选径路方案方面的应用效果.