THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS

The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disclosure strategies on product delivery‐related expectations, consumer attitudes, and intentions to purchase a product online. Results from Study 1 reveal significant differences between disclosure and nondisclosure of the carrier for numerous product delivery‐related variables, as well as many differences between the six carriers examined in this first study. Study 2 extends these findings by showing that providing consumers with a choice of carrier leads to increased levels of satisfaction with the online experience and greater willingness to buy, relative to nondisclosure and disclosure strategies.     

Werbewirkung durch Imagery-Processing

Zusammenfassung Die Frage, warum bestimmte Informationen oder Werbemittel mehr und andere weniger Überzeugungskraft aufweisen, beschäftigt die Marketingforschung und verwandte Gebiete schon seit geraumer Zeit. Eine dieser Thematik zuzuordnende Forschungsrichtung, die in den letzten zwanzig Jahren eine Forschungstradition entwickelte, ist die Imagery-Forschung. Autoren, die sich dieser Forschungsrichtung zuwenden, erklären die Wirkung von Informationen damit, dass die Elemente in dieser Information Gedächtnisinhalte oder Imaginationen (Fantasien bzw. Vorstellungen) bei den Rezipienten auslösen, die ihrerseits die Bewertung des relevanten Meinungs- oder Werbeobjekts beeinflussen. In diesem Beitrag wird zunächst dargestellt, welche Hypothesen im Mittelpunkt der neueren Imagery-Forschung stehen. Der Nutzen dieser Überlegungen besteht zum Beispiel für die Werbepraxis darin, dass konkrete Hinweise für die Werbegestaltung gegeben werden. Anschließend wird der Stand der empirischen Forschung zu diesen Hypothesen vorgestellt. Hier zeigt sich, dass die empirischen Erkenntnisse hinter dem Stand der theoretischen Forschung zurückgeblieben sind. Am Ende dieser Abhandlung werden Vorschläge unterbreitet, wie die theoretischen Überlegungen einer weitergehenden Analyse unterzogen werden können. JEL classifications M31, M37     

和谐社会中的政府形象与政府公关

政府公关是政府公共管理的重要内容。新时期里，加入WTO、政府职能转变、公共危机的频频出现以及构建和谐社会都迫切要求政府重塑自身形象。政府公关是重塑政府形象的重要途径，其主要任务包括树立全员公关的意识、树立“公众利益至上”的行政理念、有效处理各种信息、公开政府工作人员的有关情况等。     

漓江水生态系统问题研究

本文分析指出，漓江水生态系统保护与修复的目标是保证桂林的水安全，核心在于对其价值的偏好和评估。同时，文章提出了修复的标准及其实现的关键技术和关键途径。     

Opportunity cost of water allocation to afforestation rather than conservation of natural vegetation in China

Estimation of ecosystem service values is a hot area of research in ecological conservation and economics. However, the costs of these outputs are largely unknown. In this paper, we estimated the opportunity cost of water allocated to afforestation projects through mathematical modeling based on statistical data for all of China to provide support for restoration planning based on a fuller consideration of the true costs. To guide future ecological conservation and environmental policy development, we illustrate a neglected concept (ecosystem service costs) and use this concept to compare the ecological services provided by ecological restoration based on afforestation with those of restoration based on the conservation of natural vegetation using data obtained since 1949 in China. The results showed that afforestation and natural vegetation create annual costs related to use of the available water resources equal to 4800 and 3700 RMB ha⁻¹, respectively, representing a water opportunity cost of 1100 RMB ha⁻¹ for afforestation. This illustrates the rule that “there is no free lunch” for any service, including ecosystem services. Therefore, to support the development of more effective and sustainable environmental restoration policy, it will be necessary to evaluate the associated opportunity costs.     

Climate adaptation in ‘new world’ cultural landscapes: The case of Bay of Fundy agricultural dykelands (Nova Scotia,Canada)

North America has few cultural agricultural landscapes, and often commensurately poor governance arrangements for managing change in such settings. This research uses the Acadian dykelands of Nova Scotia, Canada, as an opportunity to explore the social and governance limits to coastal climate adaptation in ‘new world’ cultural agricultural landscapes, as well as inform local decision-making. Approximately half of Nova Scotia’s coastal wetlands were converted to dykeland in the 1600s, lowering local resilience to the increased frequency and storm severity anticipated with climate change. Today, dykelands protect a diversity of public and private interests, meanings and values, yet are controlled by the agricultural sector, which can no longer afford to maintain them all to 2050 climate projections. We report here on a representative online Q-methodology survey of 183 adult Nova Scotians in the spring of 2015. Respondents sorted 34 statements along a normal distribution about whether they prefer dykeland maintenance or wetland restoration, and under what governance arrangements. Four factors were derived: the dominant discourse was local, female and strongly pro-dykeland, indicating the likelihood for local resistance to dykeland removal on for cultural, recreational and farming reasons. The second factor was supportive of wetland restoration for reasons of efficiency, not wetland affinity, but characterized by those in positions of management power. The two minority viewpoints were less informed about dykelands, characteristic of outsiders, and concerned more with governance. More education is needed about the challenges facing dykelands, the benefits of coastal wetlands, and the management options, but this research shows proposals to change landscape should emphasize flood mitigation over cost-saving. Cultural values and status quo bias are clearly barriers to adaptation planning, even when discussing the removal of man-made structures. The factors were surprisingly polarized, suggesting the forced-normal distribution affects the space available to convey nuanced perspectives. Large p-set Q-method of this kind is likely most useful for characterizing the emergent discourses demographically, and understanding their prevalence; the same discourses had emerged within a much smaller pilot study.     

企业家社会责任行为方式创新对其形象评价的影响机制研究

运用扎根理论探究了企业家创新性社会责任行为的特征及作用机制。基于扎根理论，就企业家微公益行为对其形象评价的影响机制进行了探索性研究。通过深度访谈与二手数据的扎根分析，提出了企业家微公益行为对其形象评价影响的理论框架：企业家微公益行为具有权威性、互动性与多样性，会通过情感和认知两大层面来获取消费者认同感，并影响消费者对企业家微公益行为动机的感知，进而影响其形象评价。该研究是对企业家社会责任理论的有益拓展，同时为希望通过社交网络进行公益活动的企业家提供了实践参考。     

Five scale challenges in Ecuadorian forest and landscape restoration governance

The forest and landscape restoration (FLR) targets set as part of the Bonn Challenge draw attention to the governance arrangements required to translate national FLR targets into local action. To achieve the targets, actors at multiple levels of the governance scale aim to influence relevant processes on the ecological scale. In this article, we focus on the scale challenges relating to the implementation of Ecuador’s restoration targets, by analysing the implementation of the 2014–2017 National Forest Restoration Plan in the montane Chocó Andino and Bosque Seco landscapes. From 54 semi-structured interviews, a document review, and geographical data analysis, we identified two temporal (i, ii) and three spatial scale challenges (iii, iv, v): i) Political cycles mismatch with FLR timelines; ii) Planning horizons mismatch with FLR timelines; iii) National restoration objectives mismatch with decentralised land use planning realities; iv) The governance level of existing FLR efforts mismatches with the level receiving restoration funds; and v) Tensions exist between the spatial dimensions of biodiversity and water-related restoration efforts. The findings highlight that more attention must be given to scale-sensitive governance to make the process in which national FLR targets are translated into local action more effective.     

Impacts of product,store and retailer perceptions on consumers’ relationship to terroir store brand

This research shows that consumers’ relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically, the perceived authenticity of the products of the terroir store brand and its perceived value have a positive and significant influence on the attachment and behavioral loyalty of the regular buyers of this store brand and a positive and significant influence on the attachment of its occasional buyers. Trust in the retailer has a positive and significant impact on the behavioral loyalty of the regular buyers of this terroir store brand while perceived image of the store has only a positive and significant impact on the attitudinal loyalty of its occasional buyers.     

Key drivers of passenger loyalty: A case of Frankfurt–Istanbul flights

This study aims to analyze the effects of factors such as image, satisfaction, price, and service quality on passenger loyalty toward full-service network carriers and low-cost carriers. A structural equation modeling approach was applied to identify the factors that significantly affect passenger loyalty. Using LISREL, data were collected from 237 passengers in face-to-face interviews in the baggage claim area of international arrivals at Ataturk International Airport in Turkey who traveled from Frankfurt to Istanbul and were used to test the proposed model. One hundred seventy-five out of these 237 questionnaires were considered as valid. The results indicate that 71% of the passenger loyalty is explained by image and image is explained by satisfaction. In addition, service quality and price are found to have positive effects on satisfaction. Compared with price, service quality is found to be a stronger determinant of satisfaction. This study concludes with the recommendations for managers and possible future research.