Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products

The authors propose and empirically test a causal model to understand how the availability of fair-trade information and consumer knowledge about this issue affect consumers’ attitudes and intentions toward fair-trade products. The model is built upon the attitude-behavior paradigm and the premises of agency theory. It is tested through structural equation modeling with a sample of 292 Spanish consumers. The findings are that consumers do not have good knowledge about fair trade and that this is significantly determined by the lack of information about this in the market. It is also observed that consumers’ perceptions about the availability of fair-trade information have negative effects on their concern about this issue and that such information as is available is not effective in reducing consumer skepticism. The research represents an extension of previous fair-trade literature because the role of information and communication in improving consumer attitudes and buying intentions has rarely been explored in the case of ethical products.     

营销角度的特许经营及其竞争法上的思考

特许经营是一种新型的销售方式,作为企业分销系统的构成要素,能够起到降低风险,沟通生产与消费的作用。然而在实际经营过程中也会出现许多诸如指定购买与搭售、联合定价、独占经营等违反竞争法的问题。为适应不断变化的竞争形势,应从竞争法的层面上对其加以规制。     

中国股市波动与经济波动的传递性研究

基于1994~2004年度的月份数据,对股市波动与经济波动的关系进行研究。我们采用Schwert(1989)的12阶自回归模型对各经济变量序列的波动性进行估计,并进一步通过Granger因果检验和冲击反应函数考察各波动序列之间的内在关系。检验结果表明:在Granger因果检定中,股市波动并未受到总体经济波动的影响,说明股市在一定程度上反映了当前的经济信息;股市波动与经济波动的冲击反应函数则显示,股市波动与经济波动之间的影响大体在6~8个月以内传递完毕。     

欧盟REACH法令对中国化工产品出口的影响分析

欧盟REACH法令的实施将促进我国化学工业的发展,但在短期内会导致我国出口欧盟化工产品和进口化工产品成本上升,降低出口产品竞争力,部分产品甚至退出欧盟市场,其他国家可能纷纷效仿欧盟,引起连锁反应。应对该种技术性壁垒,我国政府和行业协会应加大宣传REACH法令的力度,加快国内相关立法,推进国内实验室的GLP认证工作。另外,化学品生产企业应提高自身产品质量,做好化学品注册的可行性分析和预注册工作。     

中国饲料工业期货的价格发现实证研究

本文借助向量自回归模型、协整检验、误差修正模型、方差分解、脉冲响应函数等方法,以中国唯一的饲料工业期货———大连商品交易所豆粕期货品种为例,研究了期货价格与现货价格之间的动态关系,定量刻画了期货市场在价格发现中的作用。研究结果显示:豆粕期货价格与现货价格存在相互引导关系,并且期货与现货价格之间存在长期均衡关系,对豆粕期货来说,期货市场在价格发现功能中起到主导作用。     

Tourists’ impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement

This study investigates the consumer behavior of tourists at duty-free shops who experience different limitations on shopping than do consumers at general shopping malls. The target for sampling was outbound tourists who shopped in two hotel duty-free shops in Seoul, Korea. The final analysis used data from 343 respondents and the results revealed (1) the more positive the emotions felt by tourists, the more impulsive buying behavior occurs; (2) time pressure during shopping reinforces negative emotions, resulting in increased affective impulse buying; and (3) increased shopping involvement directly increases cognitive impulse buying.     

基于触觉视角的虚拟试穿、买家展示对消费者冲动性购买意愿的影响

从虚拟触觉的视角，构建了虚拟试穿、买家展示与消费者冲动性购买意愿关系的理论模型。并基于结构方程的方法对理论模型进行了验证。验证结果表明，虚拟试穿和买家展示对消费者冲动性购买意愿既有直接作用又有间接作用，虚拟触觉在两者对冲动购买意愿的间接作用中充当了中介作用。     

A multilevel perspective on organizational buying behavior in coopetition–an exploratory case study

This article offers a new and interesting perspective on organizational buying behavior by focusing on the simultaneous existence of both cooperation and competition, that is, coopetition. Coopetition may bring undesired knowledge leaks, opportunism, and weakened competitive advantage, and it is therefore important to understand how coopetition develops over time through interrelated activities on multiple levels. The article aims to improve our understanding of the development of organizational buying behavior through adopting a multilevel perspective on coopetition. The empirical study is based on exploratory case study research involving a single case from the manufacturing sector featuring a large multinational buyer and its supplier. The findings of the study show that organizational buying behavior in coopetition develops through interrelated activities on the individual, the organizational, and the relational level. Over time, dominating activities evolve from being ambivalent on an individual level to become authoritative on a company level and finally to being opportunistic on a relational level. Theoretically, this study contributes to organizational buying behavior literature by examining coopetition from a multilevel perspective. From a managerial perspective, the findings establish the importance of recognizing individual-, and organizational-level activities.     

通货膨胀率周期波动与非线性动态调整

本文运用MRSTAR模型研究我国通货膨胀率的周期阶段划分、通胀率周期波动的非线性和非对称性动态特征,通胀率不同阶段相互转移的路径及其内在机理。实证研究表明,我国通货膨胀率波动可以划分为通货紧缩、通缩恢复、温和通胀以及严重通胀四个阶段,通胀率波动不同阶段的划分不仅依赖于通胀率的水平,也依赖于通胀率的增加量;在一个波动周期内,通胀率不同阶段的典型转移路径为:通货紧缩→温和通胀→严重通胀→温和通胀→通货紧缩;我国通货紧缩与温和通胀持续时间较长,而严重通胀持续时间很短;冲击对通胀率系统不具有持久性影响,正向冲击与负向冲击的影响具有非对称特征。     

生活方式、消费者创新性与新产品购买行为的关系

本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影响消费者创新性,而消费者创新性对新产品购买行为有显著的促进作用,消费者创新性在生活方式与新产品购买行为的关系中起完全中介作用。