Culture and the capital–performance nexus in dual banking systems

While recent surveys have taken a special interest in culture to explain the failure of existing regulation, empirical evidence on the role of culture in influencing the bank capital-performance link is still largely unexplored. In this paper, we ask the following: Should regulators and policy makers make room for culture as an effective tool for a successful bank regulatory environment? We identify three proxies for cultural values derived from Hofstede (1980, 2001) and the World Values Survey and investigate to what extent individualism, masculinity, and trust can enhance or impede the capital-performance link for conventional and Islamic banks. Analyzing a panel of 729 banks operating in 33 countries from 1999 to 2013, our findings provide empirical evidence that cultural values enhance the capital-performance link for the two bank types. Our results have important policy implications: our paper represents a first initiative and provides evidence that culture has merits and can be used as an additional tool to implement regulatory guidelines in a successful way.     

Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products

In this paper, we find that a proxy of prenatal testosterone exposure (i.e., digit ratio) is a significant predictor of preferences for products that differ in perceived masculinity vs. femininity. A more masculine (feminine) digit ratio predicts choice of products that have an increasingly masculine (feminine) image. This relationship is statistically significant for male consumers, but not for females.     

Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture

This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employee evaluations and WOM ratings than shoppers who had a gender incongruent service encounter (e.g., a female employee in a “masculine” consumption context), with the impact of gender congruency on WOM ratings mediated by employee evaluations, particularly with respect to competence inferences. These findings highlight the ethical dilemma of a positive gender congruency effect, as it can generate superior consumer responses but also risks resulting in gender occupational segregation.     

The cultural embeddedness of professional service purchasing—A comparative study of German and Swedish companies

Research on professional service purchasing generally takes a culturally universalistic approach, implicitly assuming the generalizability of research findings and normative models to different cultural contexts. However, research in related disciplines points to the influence of national culture on managers’ decisions, thereby questioning the culturally universalistic approach. The purpose of this paper is to explore differences in professional service purchasing in different cultural contexts. Based on a survey of large organizations, we analyze how the purchasing process for a specific type of professional services – management consulting services – is organized in two cultural contexts (i.e. Germany and Sweden). The results indicate that organizations in Germany and Sweden differ in the way they approach key aspects of the purchasing process. These differences are discussed in relation to two central cultural dimensions – uncertainty avoidance and masculinity–femininity – in which Germany and Sweden take very different positions. It is proposed that uncertainty avoidance mainly influences the first steps in the purchasing process (specify, select and contract) whereas masculinity–femininity mainly influences the remaining steps (order, expedite and evaluate). The paper contributes to the purchasing and supply management literature by empirically illustrating differences in purchasing practices in different cultural contexts and developing theory-driven propositions for the influence of national culture on the professional service purchasing process.     

中国与加拿大新一代管理者的文化差异实证研究

随着经济全球化的发展,中国成为了世界的投资热点,因此,中西方文化差异成为国外投资者非常关切的一个问题。在众多的研究中,Hofstede提出的文化四维度以及对各国的文化差异分析是被广为接受的研究成果。但是由于数据的不可比性,不能客观地反映中国和加拿大两国的文化差异。此外,中国经济环境的变化必然带来文化的不断发展和变化。因此,在新的经济环境下研究中西方文化差异具有现实意义。本文基于对中国和加拿大商务专业大学生的调查,采用Hofstede的文化四维度对比分析中、加新一代管理者的文化差异新趋势及其对企业管理的影响,从而为中西文化的了解提供借鉴。     

Destination gender: Scale development and cross-cultural validation

Destination gender traits have attracted considerable attention in the tourism marketing literature, inspired by the concept of branding. A scale to measure destination gender with a Chinese sample is first developed and validated in this study. Then, the scale is tested with a Western sample for comparison. Results show that destination gender is a second-order construct encompassing two first-order constructs (i.e., masculinity and femininity) and their sub-dimensions. Ultimately, a 25-item Destination Gender Scale (DGS) is assembled with four sub-dimensions of masculinity (i.e., dominance, vigor, courage, and competence) and four sub-dimensions of femininity (i.e., grace, softness, gorgeousness, and kindheartedness). Nomological validity results suggest that destination gender is positively related to individuals’ actual/ideal gender identity congruity and revisit intentions irrespective of their biological sex. This study contributes to the destination branding literature by considering destination image through a gender-based lens and presenting a reliable tool to assess destination gender. Destination managers can apply these findings to develop efficient marketing tactics around salient destination gender traits.     

The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood

Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood. The study explores the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.     

Phenomenology of Aesthetic Organising--Ways Towards Aesthetically Responsive Organizations

Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption—of imagery, products, desires, and passions in advertising and consumer culture. We analyze the male body as a discursive “effect” created at the intersection of consumption and several marketing discourses such as advertising, market segmentation, and visual communication, balancing between brand strategy—what the marketer intends—and brand community—the free appropriation of meaning by the market. The paper’s contribution rests in extending previous work on male representation into historical, ontological, and photographic realms, providing a necessary complement between understanding advertising meaning as residing within managerial strategy or wholly subsumed by consumer response. We argue that greater awareness of the connections between the traditions and conventions of visual culture and their impact on the production and consumption of advertising images leads to enhanced ability to understand how advertising works as a representational system and signifying practice.