The Aotearoa Traditional Maori Performing Arts Festival 1972–2000. A Case Study of Cultural Event Maturation

This article describes the history of the Aotearoa Traditional Maori Performing Arts Festival between the years of 1972–2000. It reveals a series of tensions between a need to express a cultural identity and financial constraint, between a wish for expressing independence, and a subsequent dependency upon state grants, between the traditional and the contemporary in performance. The history also shows the significance of key personalities. Yet through these discourses has emerged a successful and important Festival that attracts increasing numbers of participants and which is a dynamic component of Maori culture in contemporary New Zealand. A significant tourism event, by reason of primarily appealing to Maori it still, to a large extent, lies outside of the conventional tourism structures of New Zealand, dominated as these are by overseas visitors and non-Maori New Zealand domestic demand. Yet its very success is bringing it to the attention of a wider market, with all that implies for possible future development. The article also proposes dimensions of festival evolution and maturation.     

The 'Value Of Marketing' and 'The Marketing Of Value' in Contemporary Times –A Literature Review and Research Agenda

Over the last quarter of a century, it has become increasingly apparent that the traditionally accepted production based view of the value adding process is no longer realistic. Awareness of the value created through the provision of services and the increasing importance of services in the economic and business environment suggests that value can also be created through the consumption process. For marketers to use the value adding potential of consumption to fulfil the marketing concept, the nature of the process and the value created by it need to be investigated. This paper provides an overview of the changing business environment and its implications for our understanding of the concept of value. It examines the increasing interest in the literature in the concept of experiential value and highlights the problems caused by its very personal, idiosyncratic and situational nature; and, suggests a conceptual model around which research into the topic can be organised. Finally, it suggests a methodology for carrying out research that would provide some insight into the factors that cause consumers' perceptions of experiential value to vary so much.     

Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance

Modern UK general election campaigns cannot be fully understood without assessing the role of political public relations by the major parties. They seek voter attention and commitment through the three 'P's of policy, personality and presentation. But presentation carries a health risk for democracy: does it illuminate or obscure policy and personality?

Monitoring and content analysis of the 2001 election suggests mixed benefits from political PR for politicians, voters and media but one firm conclusion for the latter two groups: making elections an informed and rational choice requires continuous scrutiny to see through the presentational trellis of political PR. Of all PR forms, political PR is the most influential because of its proximity to state and regulatory power: even so, its use in general elections cannot reverse declining electoral participation.     

“两新”组织党建工作的现状、问题与对策

"两新"组织的党建工作必须以创新的理念寻求探索与"两新"组织特点相适应的理论体系和实际操作方法。结合实际工作中遇到的问题,如党组织与"两新"组织的关系;传统的党建工作理念受到了挑战;流动党员管理难;"两新"组织情况复杂多样,活动组织难等,进行思考探索,提高认识,增强信心,并提出"两新"组织党建工作的新思路、新方法及需要注意的问题。     

Mountain Places,Cultural Spaces: The Interpretation of Culturally Significant Landscapes

This paper presents an overview of how national park interpretation in New Zealand is incorporating Māori perspectives of cultural landscapes. Since the formation of the Department of Conservation in 1987, interpretive material containing information about the relationship between local iwi (Māori tribal groups) and natural areas has increased. Co-operative management strategies have been instigated by the Department to ensure that interpretation conveying Māori perspectives and cultural values for the landscape is accurate and authorised by iwi members. The paper analyses the findings from a survey that asked visitors about their experiences of the cultural interpretation at Aoraki/Mount Cook National Park. At this site, Department of Conservation staff aim to (1) increase visitors' understanding of the Māori relationship to the land and (2) direct appropriate visitor behaviour whilst in the area. Many survey respondents were unaware of the relationship between Māori and the area prior to their visit, despite reporting cultural activities and experiences with indigenous peoples as travel motivators. On-site interpretation contributed to raising visitors' awareness that the landscape has special significance to local iwi, thus providing a cultural dimension to the visitors' experiences at this internationally renowned natural area.     

Towards Successful E-Business Strategies: A Hierarchy of Three Management Models

Although only few managers deny the potential of ebusinesses, many are struggling with the question how their company can best exploit the Internet. Managers need tools that guide them in their quest for effective applications. In this paper, we present three models that provide structure to this search process. Model development was guided by two requirements: the focus of each model should be on delivering superior customer value, and the models should correspond to models managers are familiar with (e.g., process oriented). The Strategic Internet Applications Model (SIAM) details that e-business strategies can focus on current customers, new customers, the product, or the position within the business network. Companies may decide to customise products or services, or to redefine their role within the business network. The Customer Interaction Cycle (CIC) describes the interaction process between a supplier and a customer, and highlights instances where a supplier can provide added value. The third model is the ADOF model, an acronym for Accessibility, Design, Offer, and Fulfillment. This model embraces the metaphor of a funnel, built up of four sequential rings. The model postulates that the degree of operational success of Web sites can be managed by optimizing the combination of the four rings in the funnel.     

No Space – New Blood and the Production of Brand Culture Colonies

This paper explores implications for marketing education curricula of developments in marketing practice. Research from a variety of sources is drawn together and suggests that many marketing graduates are not being well equipped for 'the new marketing'. Marketing curricula should be reconsidered with respect to the nature of the learning outcomes, skills and knowledge that are required by graduates. Specifically, a range of marketing research and information issues are raised, together with implications of the new marketing metrics and the nature of marketing's wider role (via alliances and partnerships) in Knowledge Management strategies. This is furthered by the need to revisit the marketing concept itself in terms of its wider social responsibilities.     

From Storyville to Bourbon Street: Vice,Nostalgia and Tourism

This paper contrasts New Orleans' former red-light district, Storyville, and contemporary Bourbon Street, New Orleans' major tourist attraction, to illustrate how history has been revived into a tourist product to maintain the city's appeal as a destination. Nostalgic images are developed for tourism consumption of heritage destinations. The images are idealised versions of the past that alter the authenticity of the historic context from where they came. On Bourbon Street, the Storyville district is utilised as an image to elicit nostalgia of a period no longer actively incorporated into New Orleans's cultural fabric. Through a qualitative analysis of the tourism communication materials, Bourbon Street is analysed as a nostalgic representation of Storyville and its once acceptable vice activities. Activities such as public sexuality, music and dancing, and shopping are ways in which tourists can experience the once legal red-light district. It is argued that what is presented to tourists is a commercial image of the past and its reputation, rather than an accurate portrayal of New Orleans either yesterday or today.