Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research findings support telic state consumers form more positive attitudes toward a low-level interactive ad, whereas paratelic state consumers form more positive attitudes toward a high-level interactive ad. Further, this research shows that an arousal seeking tendency mediates the metamotivational state's impact on ad attitude.     

我国现行防伪税控系统及替代方案的探讨

为了避免现行税控系统增值税虚假抵扣的发生,一种全新的解决增值税管理的思想,即在线式增值税管理系统,可以作为金税三期工程解决增值税问题的参考。在线式增值税管理系统依托计算机网络系统,采取在线式开票和在线式抵扣的方法,把增值税发票的使用、开票等所有的信息通过网络采集到数据库服务器中,从而进行开票和抵扣。通过数据的集中和传递,把相应的信息直接传递到抵扣方所在税务局,从而方便使用。     

E-Commerce Consumer Perceptions Regarding On-line Shopping

Abstract

This paper presents the results of a survey exploring the perceptions of e-commerce consumers regarding the benefits and concerns of shopping on-line. Implications for the industry, site development, operational issues and customer service are presented.     

网络游戏市场消费现状分析

文章利用2004年6月西安市网络游戏消费市场调查的数据，分析西安网络游戏的市场现状和目前网络游戏市场的不足，并针对网络运营商、开发商和网吧经营者提出一些建议，以促进网络游戏市场的健康发展。     

Economic design of an chart for short-run production

The aim of this paper is to present an economical design of an X chart for a short-run production. The process mean starts equal to μ₀ (in-control, State I) and in a random time it shifts to μ₁>μ₀ (out-of-control, State II). The monitoring procedure consists of inspecting a single item at every m produced ones. If the measurement of the quality characteristic does not meet the control limits, the process is stopped, adjusted, and additional (r-1) items are inspected retrospectively. The probabilistic model was developed considering only shifts in the process mean. A direct search technique is applied to find the optimum parameters which minimizes the expected cost function. Numerical examples illustrate the proposed procedure.     

Opaque Web practices among low-cost carriers

The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves and their consumers in specific areas of their operations, while simultaneously developing excellence in sales transaction completion via self-service. The ‘opaque’ practices many low-cost carriers employ appear to be intentional design features and are contrary to the ethos of designing a ‘good system’ to facilitate the full spectrum of customer service. As a result, the low-cost sector has come under increased scrutiny for engaging in unfair practices and violating consumer protection law.     

局域网中影响访问响应的原因与对策

我们对网上邻居的工作原理进行了探讨,然后通过对计算机局域网中网络邻居访问响应慢的问题进行分析,找出引起网络邻居访问响应慢问题可能存在的原因及其解决的办法。局域网中“慢”的问题主要出在硬件和软件两个方面。     

The impact of collaboration on research about rural buildings and landscape: A case study in Italy

The importance of collaboration among peers in science is widely investigated: an essential issue is the relevance of credits shared among scholars for the good faith and cooperation in research projects. Despite its significance, so far in Italy the usefulness of collaboration in research activities is not taken in due consideration by both scientific community and research assessment bodies. In this study, the main aim is at investigating the actual up today extent of scientific collaboration among colleagues belonging to the Italian Scientific Disciplinary Sector (SDS) “AGR10 Rural buildings and agro-forest land planning”. We focus on research projects dealing with territory, landscape and rural buildings with the scope of raising consciousness on the key role of collaboration with other SDSs, international institutions or organizations. We harvested data through an on-line questionnaire about several research projects, scrutinized the responses, and found that the core area of current research developed by AGR10 colleagues includes topics concerning the analysis and planning of landscape. Furthermore, we found that the design of international project proposals attains mostly rural buildings and rural heritage analysis, reuse and enhancement, rural buildings and landscape integration, and rural buildings design. While the size of partnerships on international research activities is still limited, as for external synergies the SDS AGR01 ‘Agricultural Economics and Rural Appraisal’ is the most representative, and other SDSs involving ‘Ecology’ and ‘Informatics’ deserve to be mentioned. So, this study has been designed with the secondary aim of stimulating Italian -as well as other international- scientific communities in promoting similar investigations concerning the importance of collaboration and cross-fertilization for successful research activities. As a major output, official national or international research assessment authorities would be provided by a method for better appreciating the usefulness of collaboration and interdisciplinarity.