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1.
Aside from marketing information on traditional room rates, hotels and online travel agents (OTAs) are trying a new pricing technique based on the attributes of guestrooms. This research investigates how attribute-based room pricing (ABP) differs from traditional room pricing (TRP) in influencing consumer reactions when consumers receive a price change alert before (vs. after) sales. Through a series of experiments, we found that TRP and ABP result in similar alert attitude, brand attitude, and visit intention for presale price change alert. However, ABP leads to more favorable results for postsale price change alert. We examined the underlying mechanism and found that perceived fairness mediates the effect of pricing strategy on brand attitude, price alert attitude, and visit intention for postsale alert only. This research provides hotel managers and OTA marketers with guidance on when to send either type of price change message to consumers. 相似文献
2.
牛丽花 《山西经济管理干部学院学报》2005,13(1):43-44
针对经济全球化和我国金融业的对外开放,文章从金融创新、金融风险、金融体制改革等方面论述了我国金融业面对挑战应采取的措施。 相似文献
3.
中国郑州棉花期货市场的国际定价功能研究 总被引:3,自引:0,他引:3
本文借助计量经济学的分析方法,对郑州商品交易所、纽约期货交易所期棉价格与国内棉花现货价格这三者的关系进行了研究,并测算了郑州商品交易所与纽约期货交易所在价格发现中的贡献份额。研究结果表明,三者之间存在协整关系,纽约期货市场在国际棉花定价体系中占有主导地位,而导致郑州棉花期货市场国际定价功能弱化的原因则是国内棉花期货市场与现货市场缺乏有机联系。 相似文献
4.
The paper examines how hospital cost efficiency has reacted to extensive horizontal integrations of hospitals and rapid growth of managed care in the US health care industry. Cost efficiency is estimated by using panel data approaches to relax the assumptions for the hospital effects imposed in earlier studies. The paper shows that higher managed care penetration over time is associated with greater hospital efficiency, and higher market concentration is positively associated with efficiency when markets are highly competitive or highly concentrated. 相似文献
5.
Previous studies on international marketing have typically asked the question: “how is the demand characterized across countries?” Such analysis is then used to provide guidelines for firms to enter new markets and/or to allocate marketing resources across countries. To provide such normative guidelines, however, one also needs to analyze the supply-side of the problem, i.e., ask: “what is the likely market power that firms will be able to command in different countries?” Building on the New Empirical Industrial Organization (NEIO) framework, recent research in marketing provides marketers with a variety of models to explore competitive interactions among firms in the context of a single market. The goal of this paper is to extend this literature to a multimarket/multinational context to help international marketers assess the likely market power they face when entering new countries. We illustrate the proposed method on the mobile telecommunications industry, using price and quantity data from 10 countries around the world, estimating firms' market power as a function of a number of country characteristics.The results indicate that, while the simple presence of competition diminishes firms' market power, it does not lead to perfect competition. Interestingly, a higher number of competitors in a country does not seem to have significant incremental effect on market power. In contrast, the country's commitment to a severe antitrust policy has a significant negative effect, while the monopolist's lead-time before competition is allowed has a significant positive effect on market power. These findings, together with a change in price elasticities as a result of competition, suggest that market power in different countries may originate from two sources: (i) collusive pricing among cellular operators and (ii) consumers' switching costs across service providers. For international marketers, the findings imply that the attractiveness of wealthier countries (with usually faster diffusion rates and larger market potential) may be mitigated by higher levels of competition (as a result of developed antitrust regulation and more consumer exposure to competitive marketing practices). From a policy point of view, it suggests that (in contrast to the conventional wisdom) simple deregulation may not be enough to reduce prices to competitive levels. In addition, a severe antitrust policy is crucial to achieve this goal. 相似文献
6.
The primary purpose of this paper was to empirically explore some of the reasons that logistics has become more important, or salient, in comparison to other functions within the firm. A survey of 296 managers across multiple industries in the U.S. found logistics becomes more important within the firm when the industry increases in uncertainty, when there is an emphasis on time‐based competition, when there is greater adoption of information technology, and when there is an emphasis on cross‐functional integration. 相似文献
7.
Monopoly, competition and information acquisition 总被引:1,自引:0,他引:1
Magdalena Dimitrova Edward E. Schlee 《International Journal of Industrial Organization》2003,21(10):1623-1642
An incumbent monopolist is uncertain about its linear demand, but can acquire public information at a cost. We determine how an entry threat affects the firm's information acquisition. If returns to scale are constant and the state-contingent demands become more dispersed as output increases, then entry reduces information acquisition. If, however, either the incumbent or entrant has increasing returns; or if the state-contingent demands are nonlinear or fail increasing dispersion, then entry can increase information. Finally, entry can hurt consumers. Although entry always increases output, it can decrease information. Consumers sometimes prefer a better informed monopoly to a duopoly. 相似文献
8.
William W. Lang Loretta J. Mester Todd A. Vermilyea 《Journal of Financial Intermediation》2008,17(4):478-508
We analyze the potential competitive effects of the proposed Basel II capital regulations on US bank credit card lending. We find that bank issuers operating under Basel II will face higher regulatory capital minimums than Basel I banks, with differences due to the way the two regulations treat reserves and gain-on-sale of securitized assets. During periods of normal economic conditions, this is not likely to have a competitive effect; however, during periods of substantial stress in credit card portfolios, Basel II banks could face a significant competitive disadvantage relative to Basel I banks and nonbank issuers. 相似文献
9.
不同的银行信贷技术对中小企业具有不同的影响,银行业的逐渐开放,竞争的日益激烈,银行间并购逐年增加,银行业竞争结构的变化严重影响着中小企业融资。随着中国经济与世界经济接轨程度的加大,《新巴塞尔协议》的逐步推行,将不同程度影响银行业竞争结构及中小企业的信贷供给。因此,在制定相关政策时,要充分考虑金融政策的传导机制,不仅考虑其对金融体系及金融中介竞争结构的影响,而且还要考虑到对中小企业融资的间接影响。 相似文献
10.
李楠 《西安财经学院学报》2007,20(6):79-81
互联互通是一个世界性的监管难题,但又是电信业改革的基础。如果没有互联互通,新兴的运营商就难以进入市场,电信业的竞争发展就无从谈起。从我国实际情况出发,有效成分定价原则和整体价格上限法的综合运用不但能提高企业效率,降低成本,促进行业竞争,而且能避免掠夺性定价行为,价格战等行为的发生,它是我国现阶段可以考虑的一种较优的接入定价选择。 相似文献