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《Journal of Marketing Management》2013,29(9-10):1019-1033
This article examines the 2001 General Election result, which uncannily resembled that of 1997. Thus, it analyses the results of the 2001 Election in Great Britain while also examining the election outcomes found in Scotland, Wales and Northern Ireland. It views opinion poll data in the medium to short term campaign to gauge the relevant standing of the parties in the run up to the 7th June contest. Importantly, it offers a critical examination of what the Electoral commission perceived to be the crucial aspect of the 2001 Election, 'turnout', and cautions against the siren voices that demand immediate action to address the big drop in the number of voters actually going to the polls. 相似文献
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