如何提高社会主义意识形态的认同力

中国的社会主义道路在走过六十年历程后,我们的社会主义意识形态面临着信息化、全球化和市场化带来的挑战。对此我们的社会主义意识形态要以实践性为理念,提高人民群众的认同力。首先要实事求是,关注国情;其次要以人为本,团结人民,凝聚力量;最后在舆论宣传方面要疏导互动,形成稳定的社会心理认同。     

达、汉族高中生自我同一性与归因方式研究

以415名达斡尔族和汉族高中生为研究对象,对达斡尔族和汉族高中生自我同一性与归因方式的关系以及不同民族属性自我同一性的发展特点进行了考察比较。结果表明,两个民族学生皆表现出：成熟型同一性学生倾向内向归因;不成熟型同一性学生倾向外向归因;两个民族学生在自我同一性进程中具有不同的发展特点。     

对青年实验教师自我认同的探析

本文从自我认同这一视角出发,结合青年实验教师工作的性质和工作环境,阐述了增强青年实验教师自我认同感的意义,并对青年实验教师自我认同感的培育提出一些的意见。     

Attitudes and Motivations Toward Craft Beer Consumption: An Explanatory Study in Two Different Countries

This study adopts a revised model of the Theory of Planned Behaviour incorporating self-identity and desire for unique consumer products to understand and predict consumers’ motivation to drink craft beer in Germany (N=210) and Italy (N=211). Data were analysed using Partial Least Squares modelling (PLS) approach. The findings provide support that the extended TPB model is a useful tool for understanding the consumers’ choice to drink craft beer. The results confirm the major role played by consumers’ attitudes and self-identity. Mediation analysis indicates a potential indirect effect from self-identity, subjective norms and the desire for unique consumer products on individual behaviour both in the German and Italian sample. Implications for theory are discussed for further research developments within the context of consumption of crafted food products.     

The consequence of possessions: Self-identity,extended self,psychological ownership and probabilities of purchase for pet’s fashion clothing

This research attempts to exemplify whether pets ascribed as possessions can be regarded, as part of our selves, i.e., a metaphoric relationship with pets, by examining the dynamic relationship between beliefs, extended self, self-identity concerning possessions, and psychological ownership.This study extends the literature by developing a conceptual model asserting that probabilities of purchase for pets, in particular, are contingent on possessions and the extended self. A sample of 326 pet owners was selected, and by using SEM, the direct and indirect relationships were explored. Self-identity and beliefs were significantly associated with psychological control and the extended self, however, beliefs were negatively related to the probabilities of purchase. The extended self and the psychological ownership demonstrated mediating relationships. The study contributes to an understanding of the theoretical relationship between the role of possessions and provides scholars and retail practitioners with an understanding of probabilities of purchase for pet fashions.     

The role of positive emotions in experiential decisions

This research examines how consumers experience decision making for experiential products such as vacations. We combine data from 1) ethnographic interviews, 2) online community discussion forums, and 3) an introspective vacation-planning task to explore the experience of emotion in the decision process and to develop a new model of decision making that extends extant decision theories. We find that consumers experience a variety of positive emotions as they plan vacations, from facilitative feelings that guide the plan to fantasy feelings consumed for pleasure. Positive emotions are most evident in reaction to imagery and when the consumer's self identity is salient, and often precede more analytic information processing. Overall, this research offers a richer understanding of the emotional nature of consumer decision making for experiential products and services.     

The growing popularity of spiritual brands: What drives purchase intent?

In this study, we investigate the reason for the growing popularity of FMCG (Fast Moving Consumer Goods) household products branded, promoted and sold in India by local spiritual leaders. We find that religiosity and normative community pressure are important purchase drivers for such products. Surprisingly, pragmatism in the presence of normative pressure also contributes to demand. We argue that self-identity theory provides a contextualized explanation in association with social identity theory to explain the influence of normative pressure on increased demand. The results of the study suggest that integrating social and self-identity theories provides a fuller insight into consumer behaviour in a complex social context.     

An examination of social support and social identity factors and their relationship to certified chefs’ burnout

This study examined the relationship between certified chefs’ burnout and its antecedents and intention to turnover. Applying self-identity and social exchange theories, the authors examined organization-based self-esteem and perceived organizational support as determinants of burnout. The Maslach Burnout Inventory was modified and operationalized to measure chefs’ burnout and the Michigan Organizational Assessment Questionnaire was used to measure intention to turnover. Data were collected from certified chef members of the American Culinary Federation. Using structural equation modeling, the researchers examined path relationship of organization-based self-esteem, perceived support, exhaustion, cynicism, inefficacy, and intention to turn over. This paper reports the results of principal components analysis and alternative structural equation models and the implication for owners, managers, and chefs.     

Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceived behavioural control among American consumers, while the reverse was true for Indian consumers. Conversely, INELOC positively and significantly affected only Indian consumers’ perceived behavioural control, not that of American consumers.