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1.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
2.
Systems’ thinking places high value on understanding the context. This study focused on the collection of disaggregated data in order to understand the context, to facilitate improvement of health outcomes. The aim of this article was to assess the implementation of municipal ward-based health data collection (disaggregated data) and health care workers’ perceptions of this data collection process. This cross-sectional study used mixed methods in Amajuba district. The participants were professional nurses at the Primary Health Care level. Of the 131 respondents, 123 (93.9%) collected municipal ward-based health data, and found it useful. Opportunities for improving data collection were identified. Disaggregation of the data at ward level contributes to a better understanding of the target population’s health, assists planning for health needs and enables provision of targeted interventions in order to improve health outcomes, to prevent financial regression and waste of health resources. 相似文献
3.
张璐 《吉林省经济管理干部学院学报》2008,22(2):61-63
票据行为是一种法律行为,自然也可以以代理方式为之。民法上有关代理制度的规则一般也都可以适用于票据代理行为。但由于民法与商事法的立法旨趣各有侧重,为促进票据流通、保障交易安全,票据代理不能照搬民法上关于代理制度的规定。票据的无权代理是票据代理中一个非常典型的问题,与民法上的无权代理区别很大,其中存在的问题很多。对于票据的无权代理中是否应当赋予本人以追认权,多数大陆法系国家的立法例与英美法系国家之立法例有所不同。 相似文献
4.
新形势下我国耕地保护的长效机制研究 总被引:1,自引:0,他引:1
耕地是人类赖以生存的物质基础,是国民经济和社会发展的宝贵资源,耕地数量的多少和质量优劣直接关系到国家粮食安全和社会稳定。因此,在新形势下,如何保护好有限的耕地资源,促进经济社会科学、合理地发展,已成为当今世界的重大课题。本文根据我国耕地减少的现实危机及原因,提出一套科学、合理的耕地保护长效机制,力求为进一步有效地保护耕地资源提供理论基础和现实途径。 相似文献
5.
Kai Hu 《美中经济评论(英文版)》2004,3(5):79-81
With the environmental crisis, the government has issued many regulations, and the importance of environmental accounting also become more and more attached. This paper will focus on the standards and information of environmental accounting. 相似文献
6.
债转股是防范金融风险和加快国有企业扭亏为盈的重要举措 ,但债转股的推行又产生了一系列的法律问题 ,本文借鉴国外的相关立法并结合我国的具体情况 ,就债转股的四个方面法律问题进行了讨论 :债转股与资本真实原则 ;债转股与公司治理结构 ;债转股与债权人利益保护 ;债转股与股 相似文献
7.
James H. Love Frank H. Stephen 《International Journal of the Economics of Business》1996,3(2):227-248
This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion 相似文献
8.
现实中的国际贸易不是自由贸易,国际贸易体制中一直都是自由贸易和贸易保护同时并存,以1GATT/WTO也不是自由贸易组织。管理贸易是指介于纯粹自由贸易和完全贸易保护之间的各种情形,其特点是规则导向、有较大兼容性以及可塑性。管理贸易的发展可以有两个完全相反的方向,而GATT/WTO倡导的贸易自由化实质上是在自由贸易和贸易保护两种成分并存的国际贸易体制中抑制贸易保护、提高贸易自由的程度。 相似文献
9.
Denial of Service (DoS) attacks consist of overwhelming a server, a network or a Web site in order to paralyze its normal activity. The additional parameter in Distributed Denial of Service (DdoS) attacks is the distributing strategy. It means that DDoS attacks do not come from a single computer but stem from all accessible channels and servers. Consequences are multiple, ranging from system errors, temporary inability to access the Web site for normal users to challenging the actual reliability of the Internet. Despite this, Internet users show carelessness. The explanation lies in the specificities of DDoS attacks. We explore possibilities to raise users' awareness about the actual amplitude of problems caused by DDoS attacks. We suggest a careful examination of Internet pricing mechanisms and switching from flat to usage-constraining pricing schemes. 相似文献
10.
面向可持续发展的会计模式变迁 总被引:2,自引:0,他引:2
旅游饭店业和其他工业企业一样 ,也存在污染和资源浪费问题。本文主要指出了当今中国旅游饭店业的现状和面临的环境保护问题 ,阐述了实施绿色营销的必要性 ,探讨了实施绿色营销的思路和方法。 相似文献