基于"星形模型"的中小企业区域竞争力研究——关于中部六省的实际测算

中小企业竞争力作为区域竞争力提升中不可忽视的力量,已愈来愈受到人们的重视。文章以中小企业竞争力和区域竞争力理论为出发点,提出了中小企业区域竞争力概念,并在回顾波特国家钻石模型的基础上,提出了中小企业区域竞争力星形模型,同时将其应用于中部六省的中小企业区域竞争力的测算中,检验了模型的有效性和实用性。     

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration

Marketers are now willing to go anyplace they can find a captive audience to espouse the virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the message to others. This study compares students’ responses to a traditional advertising and a buzz approach. Using a factor analysis to identify variables, the results show that subjects perceive a buzz approach to be more influential than a traditional advertising. However, they do not perceive a buzz approach to be authentic. This finding is consistent with practitioners’ argument that, although a buzz approach may be effective in the short-term, once consumers recognize its selling intent, the program may have a “boomerang effect.”     

Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

深圳市星级酒店空间布局研究

本文以深圳市为例,分析了深圳市星级酒店的等级结构,经济效益、空间分布特征和影响空间分布的三大关键因素,为深圳市星级酒店的健康发展提供积极的指导和借鉴作用。     

From the blogosphere into the parliament: The role of digital technologies in organizing social movements

In this paper, we present a process model exploring the roles played by digital technologies (DTs) in the organization of collective action (CA) of social movements (SMs) at different points in their lifecycles. The process model, which is based on an exploratory case study of the Italian Five Star Movement, relates the environmental conditions to the working logic, structure and use of DTs at three different stages of the SMs. We explain how these choices are adopted at each stage to address internal and environmental challenges and how they create further challenges to be addressed to pass to the next stage. We further explore the dynamics between the logic of connective and collective action and reflect on the growing need for structures and control. By so doing, our work addresses the need for a better understanding of the coevolution between DTs and organizational structures and of the ways in which DTs are used to mobilize people to sustain CA along the SM lifecycle.     

Updates management in mobile applications: iTunes versus Google Play

This paper focuses on a specific strategy that developers of mobile applications may use to stimulate demand: The release of updates. We develop a theoretical analysis that shows that developers have incentives to release updates when experiencing a drop in performance. The predictions of the model are then tested using an unbalanced panel of top 1,000 apps in iTunes and Google Play for five European countries. We estimate that while in iTunes the release of an update stimulates a 26% increase in download growth, in Google Play updates play a less significant role. This difference is partly due to systematic differences in apps and in developers operating in the two stores (“selection effect”), and partly to a lack of quality control on apps and updates in Google Play (“quality check effect”). These findings highlight the crucial importance of an appropriate management of updates as well as the relevance of institutional characteristics of the app stores.     

Rise and fall of stars: Investigating the evolution of star status in professional team sports

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and we apply both Tobit regression and hazard models to investigate the determining factors for star status. We find that the attainment of star status begins with the athlete's exceptional individual performance. We also find that having won a championship in the past can have a long-lasting effect on a player's popularity. The popularity of an athlete depends on his team in two ways: the attainment of star status is associated with strong team performance, and star teammates can reinforce each other's popularity. Interestingly, whereas stars can move from a losing team to a winning team to extend their star life, a team change can be very risky for new stars. Our results also suggest that teams with a large fan base, winning records, and star players should leverage these assets in attracting and retaining star players.     

畅想之星非书资源管理平台在图书馆的实践

文章结合广西大学行健文理学院图书馆随书光盘网络化管理的实践,分析"畅想之星"非书资源管理平台在使用过程中遇到的问题与解决方法,并提出数据库定时自动备份以及异机存放备份的方法。     

明星发明人识别与角色分析:来自机器学习领域的实证

明星发明人有助于提高企业研发创新绩效。目前对明星发明人的地位与功能探讨不足，导致企业无法全面掌握发明人信息，难以为研发活动招聘合适的人才。鉴于此，对机器学习领域明星发明人的领导、传播、知识或任务排他等功能和地位进行识别，采用动态网络分析方法确立六类明星发明人，即焦点型发明人、领导型发明人、潜在跨界型发明人、传播型发明人、任务排他型发明人和知识排他型发明人，分析其角色功能。结果表明：部分发明人同时拥有多种地位；领导型、焦点型和知识排他型明星发明人影响范围更广、职业流动性更强，与其他发明人的交互时间更长；隔离同时具有3种地位的明星发明人对焦点型发明人影响显著。     

国内外数字电视接收器能效要求及对比分析

介绍了欧盟、美国、澳大利亚、加拿大和中国对机顶盒的能效要求,并从限值的宽严、考核评价方式、执行力度等角度进行了对比分析。