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We examine the process of subcultural commodification where group meanings of a Japanese youth consumer subculture (i.e. Harajuku) are created, fragmented, and then commodified by the mainstream culture. We consider the role of authenticity in subcultures and specifically what it means to reclaim meanings and group identity after commodification. Using a multi-method ethnographic approach, we explore how a subculture reacts when faced with co-optation. In light of the Harajuku group's attempt to preserve a meaningful form of their community, we illuminate the consumption processes through which their group identity is re-negotiated and sustained. This analysis promotes understanding of how a non-Western subculture reacts after mainstream commodification, and the strategies they employ to regain control of their community by reclaiming authenticity, maintaining collective belonging, and uniting with a common cause. 相似文献
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ABSTRACTSubcultures cultivate alternative and resistive discourses and practices as well as transcendental meanings, experiences and identities. Yet, current knowledge falls short in documenting the ways in which subcultures facilitate learning. Therefore, this study empirically investigates the ways in which music subcultures offer consumers a learning context and potentially transformative process. Via an extensive online and offline ethnographic research design, the findings show how music subcultures enable learning at both the individual and collective levels. Findings reveal that the language of music awakens, the channel of music engages, and the music as journey of experiences facilitates action, navigation from one subcultural scene to another, alternative ways of knowing and critical social learning. Subcultures of music therefore provide consumers with a highly informal and unstructured experience in a participative, (inter)active, creative learning context. 相似文献
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目前农村出现的不良亚文化是我国农村文化变迁中的不良内容。这种变迁的根本动因在于经济发展,在于生产力与生产关系矛盾运动中所呈现的经济发展跟与之不相适应的文化之间的矛盾。农村不良亚文化的产生有其经济学根源,它最根本地反映了农民的经济诉求。 相似文献
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加布里埃尔·阿尔蒙德曾把西方民主体系归结成三种类型。文章在此基础上进行了拓展,讨论了协和式民主概念,并从亚文化中的精英关系、亚文化中的大众关系、亚文化中的精英与大众关系三个方面探讨了促进协和式民主的若干因素。通过区分离心民主与向心民主,文章进一步明确了协和式民主政治的特征。 相似文献
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Diane M. Martin 《Consumption Markets & Culture》2013,16(3):171-205
This feminist re‐examination of an ethnography of Harley‐Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper‐masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co‐opting hyper‐masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project. 相似文献
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