触摸面板工艺

随着电子技术的发展,多功能、密集型、智能化的电子产品对操纵控制系统的要求越来越高。触摸面板作为一种新型操纵控制系统逐步得到推广使用。本文介绍触摸面板的结构及加工工艺。     

基于触摸屏的机器人远方控制系统

本文介绍了触摸屏、智能机器人的基本原理，以及二者与单片机系统的接口控制，最后讲述了该系统的应用前景。     

“I’ll wait for him”: Understanding when female shoppers prefer working with gay male sales associates

This article explores an under-researched area in retailing; namely, straight female shoppers’ preferences for working with gay male sales associates. Study 1 employs qualitative methodology to show that female shoppers often prefer working with gay male sales associates when they are older or heavier than female sales associates. Study 2 employs experimental methodology to show that female shoppers desire to work with gay male associates more than their straight male counterparts when they are purchasing merchandise requiring non-sexual intimacy, such as apparel and cosmetics. The results should help retailers understand why many female shoppers willingly, and comfortably, work with gay male sales associates and the role of gay associates in various retail departments.     

Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food

Could directly touching food with hands make it tastier and more desirable? The present paper presents four studies that explore how sampling and eating food by touching it directly with hands affects hedonic evaluations and consumption volume. The studies demonstrate that for consumers who apply self-control in their food consumption (high self-control consumers) touching food directly with hands enhances the sensory experience and increases hedonic evaluations of the food. Importantly, direct touch increases the consumption volume for high self-control consumers. These findings contribute to understanding of how touch as a proximal sensory factor affects food evaluation and consumption, and thus offer retailing implications in the context of in-store food sampling, food catering, presentation and consumption of food in restaurants.     

Getting in touch with your thinking style: How touchscreens influence purchase

Touchscreen technology has rapidly penetrated the consumer market and embedded itself into our daily lives. Given the pervasiveness of this new phenomenon, we know surprisingly little about its effect on consumers. This research updates academic theory by investigating how newly evolved touchscreen technology affects consumer behavior. Across three lab experiments with university students, we found purchase intentions differ across device and product nature. In particular, this research demonstrates that purchase intention differs between touchscreens and desktop computers. Further, situation-specific thinking style is revealed as an underlying mechanism that contributes to such differences, such that touchscreens evoke a stronger experiential thinking style, while desktops evoke a stronger rational thinking style. Moreover, the findings suggest that greater experiential thinking enhances a consumer’s preference towards hedonic products, while greater rational thinking endorses utilitarian products. Together, this pattern leads touchscreen users to prefer hedonic products over utilitarian products. Given the growing usage of touchscreen devices, this research has important implications for consumers, marketers, and policy makers.     

Trust during retail encounters: A touchy proposition

Adopting an interpersonal communication perspective, this study examines the propositions that a salesperson's touch increases trust, which increases product evaluations and purchase intention. These relationships are evaluated in a contact and non-contact culture, with need for touch (NFT) examined as an additional moderator. An exploratory series of in-depth interviews provides an initial understanding of these relationships, followed by a 2 (touch/no touch condition) × 2 (consumers in France/Germany) experiment with wine serving as the example category. The findings indicate that touch does not uniformly instill trust in customers. Instead a salesperson's touch relates to greater trust only when consumers have an inherent NFT or when they are from a culture where personal touching behavior is less prevalent. Trust, in turn, relates positively to evaluations of product attractiveness, quality, and to purchase intention.     

TRIZ真的是创新“点金术”吗——对浙江省TRIZ应用效果的分析

TRIZ在宣传中被誉为创新“点金术”，但在实际应用中却毁誉参半。为回答TRIZ是否真的能够“点石成金”，对TRIZ的适用性、工具效果和综合效益进行研究。基于浙江省148个TRIZ应用案例进行统计分析，研究发现：第一，TRIZ行业适用性广，能够实现多样化目标；第二，不同TRIZ工具效果差异较大，技术矛盾与40条发明原理是最有效的TRIZ工具，概念方案中有37.73%都与之相关，运用该工具平均每产生3.98个概念方案就会生成一个解决方案；第三，TRIZ工具的经济效益和知识效益比社会效益更显著。据此，工程师应根据问题和任务需求灵活选择TRIZ工具，对效率不高的TRIZ工具进行优化，重视和提高TRIZ的社会效益。