The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.     

Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective

The Internet has successfully generated an ever-expanding cohort of users for all its major concomitant activities, including information gathering, communications and transactions. So far no attempt has been made to validate whether such a success is so deep as to transcend national cultures. Nor any work has been conducted to compare the internationalisation¹ performances between online usage activities. The current study addresses these two research gaps from the perspective of four countries, i.e. Britain, Germany, Japan and Taiwan. Results show that although the technological forces have been quite successful in internationalising overall online usage activities, they succumb to the cultural forces as far as only the transactions activity, or more colloquially online purchase, is concerned. This indicates the relative difficulty in internationalising online purchase vis-à-vis other online usage activities. Further research on locating a series of step functions or kick-off time points regarding the development of online purchase is suggested.     

Impacts of COVID-19 on aircraft usage and fuel consumption: A case study on four Chinese international airports

COVID-19 pandemic starting in early 2020 has greatly impacted human and industrial activities. Air transport in China shrank abruptly in February 2020, following a year-long gradual recovery. The airline companies reacted to this unprecedented event by dramatically reducing the flight volume and rearranging the aircraft types. As the first major economy that successfully controls the spread of COVID-19, China can provide a unique opportunity to quantify the medium-long impacts on the air transport industry. To quantify the corresponding changes and to elucidate the effects of COVID-19 in the wake of two major outbreaks centered in Wuhan and Beijing, we analyze twelve flight routes formed by four selected airports, using the Automatic Dependent Surveillance-Broadcast (ADS-B) data in 2019 and 2020. Our results show that the total flight volume in 2020 reduced to 67.8% of 2019 in China. The recovering time of flight volume was about 2–6 months, dependent on the severity. In order to unwind the severe challenge, airlines mainly relied on aircraft B738 and A321 between February and June in 2020 because the fuel consumption per seat of these two aircraft types is the lowest. Besides, fuel consumption and aircraft emissions are calculated according to the Base of Aircraft Data (BADA) and the International Civil Aviation Organization's Engine Emissions Databank (ICAO's EEDB). At the end of 2020, the ratios of daily fuel consumption and aircraft emissions of 2020 to 2019 rebounded to about 0.875, suggesting the domestic commercial flights were nearly fully recovered. Our results may provide practical guidance and meaningful expectation for commercial aircraft management for other countries.     

The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns

This study examines the relationships among relevant service quality dimensions of Internet service providers (ISP) and their customers’ perceived value, trust and commitment. Data was collected from residential Internet users in Thailand. The final usable sample size was 1507. The analyses include segmenting ISPs’ customers on the basis of their usage pattern and evaluating their perceptions of Internet service quality dimensions. In addition, several alternatives models were compared using structural equation modelling to confirm the mediation effects. An ISP’s service quality is influenced by the following four dimensions (a) network quality, (b) customer service and technical support, (c) information quality and (d) security and privacy. The findings reveal that while all dimensions have positive effects on trust, only network quality, information support and privacy influence customer value significantly and information support is the only dimension which is directly related to commitment. Additionally, the effects of customer service and information support on value vary across customers of different Internet usage patterns. The contribution of the present paper stems from the simultaneous modelling of a range of mediation effects which can better help explain the impact of service quality dimensions on customers’ cognitive and affective evaluations in high-tech service settings.     

能源可持续发展能力评价——以黑龙江省为例

构建了能源可持续发展能力评价指标体系,运用层次分析法并结合专家打分确定指标权重。利用2002—2008年黑龙江省的相关数据计算评价指标分值,进而得出黑龙江省能源可持续发展度评价值,并从能源资源开发利用、社会发展、经济发展和环境保护这4个层面探究了黑龙江省能源可持续发展态势的形成原因。     

美国《统一商法典》买卖篇2003年修改评析

美国《统一商法典》买卖篇2003年修改增加了一些涉及电子商务的新概念,对电子代理人的缔约能力、电子代理人行为的归属等重要问题做出了明确的规范,顺应了电子商务发展的需求,顺应了经济全球化最新发展的需求,启示我们在修订法律时需增加对在线消费者保护的内容,确立电子代理人的规则,完善电子商务规范。     

我国上市公司增发资金使用效率的实证分析

文章以1999-2002年在深、沪两市进行增发再融资的部分上市公司为样本,从增发后各年较增发前一年企业总资产盈利能力的变化情况和增发新增资金的使用效率两个角度进行分析,以从总体上考察我国上市公司增发再融资资金的使用效率.分析得出我国上市公司增发后总资产盈利能力较增发前显著下降,增发再融资资金的使用效率低下.     

农地使用权证券化、资本化与农地金融

我国农地金融的制度基础是农地的所有权与使用权的分离,并赋予农地使用权物权的法律地位.在此基础上,通过农地使用权的证券化和资本化,可以丰富农地金融产品,促进农地金融市场的机制建设,并使农地金融的参与者获得更多的筹资渠道和资产管理手段.     

The economic impact of digital technologies in Europe

This paper analyses the economic impact of digital technologies in Europe distinguishing between different stages/domains of the digitalization process. A set of composite Information and Communication Technologies (ICT) indicators is used for capturing the access to ICTs, the ability to use them and the digital empowerment of individuals in key social and economic domains. We argue that the mere accessibility to ICT facilities is only a pre-condition for moving towards a digitalized society, while the ‘level’ and the ‘quality’ in the use of these technologies, as well as the conditions facilitating or hampering digital empowerment, play a much more important role. Several transmission mechanisms from ICT access, usage and digital empowerment to key macro-economic variables (namely labour productivity, gross domestic product per capita, employment growth and the employment rate) are identified. The econometric evidence supports our hypotheses showing that the usage of ICT, and mostly digital empowerment, exert the major economic effects, especially on employment also favouring the inclusion of ‘disadvantaged’ groups in the labour market. We conclude that digitalization may drive productivity and employment growth and that inclusive policies may effectively contribute to bridge the gap between the most favoured and the disadvantaged parts of the population, thus helping in achieving the 2020 Europe targets.     

An examination of mobile app usage and the user’s life satisfaction

Increased engagement with mobile apps is an emerging trend with people today. Mobile devices have become so personalized that many people consider their mobile device as an extension of themselves. Research has suggested that one driving factor in a person’s adoption of mobile apps is the pursuit of happiness. However, there is little research regarding the influence of apps on a person’s well-being. The purpose of this paper was to examine mobile app usage among college students and the relationship between app usage and one’s satisfaction with life. Findings suggest that there is a correlation between mobile app usage and a person’s level of satisfaction with life. Gender differences in app usage were also found.