Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

Globalization frustrated: The case of white goods

This paper challenges the common view that mature industries are always ripe for global strategies. Based on data from the European Domestic Appliance industry, this paper shows how changing economic conditions can diminish the value of global strategies. Critical in these shifts were simultaneous rises in demand for variety (that eroded the benefits of scale and continental market share) and decreases in manufacturing scale (that permitted new supply options), which reduced the extent of the strategic market to national dimensions. They added complexity that decreased the profitability of the global players and increased that of national strategies. The fluctuating fortunes of leading firms are shown to have been caused primarily by choices of strategy, not by national factor costs.     

Polyhedral Combinatorics in Combinatorial Optimization

Polyhedral combinatorics is a subarea of combinatorial optimization of increasing practical importance. It deals with the application of the theory of linear systems and linear algebra to combinatorial problems. The paper is not intended as a survey on polyhedral combinatorics but it reviews some of the main concepts and proof techniques.     

VB应用程序访问SQL Server方法探讨

用 VB 访问 SQL Server 有许多可供选择的方案,本文将讨论常见的三种 VB 应用程序访问 SQL Server数据的方法,并比较每种方法的性能和优缺点,以供用户在选择和应用时参考。     

基于复杂性科学观的区域创新网络研究

复杂性科学打破了新古典经济学的简单性、稳定性和线性的均衡范式,开创了一种建立在复杂性、动态性和非线性基础上的演化范式。区域创新网络由于具有非线性、动态性和不可逆性等特征,更适合纳入到复杂性科学的范式中来研究。根据区域创新网络的复杂性特征,归纳出其实质上是一种复杂性适应系统,进而运用复杂性科学对其进行了阐释,最后得出了基于高新区培育和发展区域创新网络的几点启示。     

复杂性科学观下的高科技企业成长机制与成长指数设刮

复杂性科学打破了线性、均衡、简单还原的传统范式，开创了一种非线性、演化、复杂系统的新范式。高科技企业的成长由于具有非线性、动态性和自组织等复杂系统的基本特征，更适合于纳入到复杂性科学的新范式中研究。本文从高科技企业成长机制的复杂性特征入手，分析其成长机理，构建高科技企业适应性成长机制模型，并采用成长指数对高科技企业成长性进行评价，试图进行这方面的一些开创性研究。     

面料性能预测与设计软件的VB6.0实现技术

用VisualBasic6.0编程开发了方便、快捷、实用的面料性能预测与设计软件,该软件建立了MicrosoftAc-cess类型数据库,通过调用ADO控件进行数据连接。主要介绍开发此软件过程中所遇的一些问题及其解决方法和技巧。     

茶叶仓储环境监控系统的设计

针对茶叶储存过程中变质以及人工监管不到位问题,设计了茶叶仓储环境监控系统,实现了对茶叶仓储环境的实时监控、报警提醒以及数据保存的功能,达到节省人力资源、减少变质损失的目的。     

图片新闻报道中图像符号的批评性多模态语篇分析

本文运用费尔克拉夫的三维语篇分析模式和视觉语法理论对《时代》杂志关于新疆的暴力事件的图片新闻报道进行了批评性多模态分析,揭示了图像也是有意识形态的,它对社会现实具有重构功能。     

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249) was conducted to address this question. The results reveal a significant three-way interaction effect of display height, distance, and shopping motivation. Specifically, it is found that for those with a dominant hedonic shopping motivation, a mannequin displayed up high generates greater mental simulation than one displayed down low, but for those with a dominant utilitarian shopping motivation, a mannequin displayed high and close to consumers generates greater mental simulation than one displayed low and close to them. This study also reveals that mental simulation mediates the influence of the interaction effect of “display height x distance,” moderated by shopping motivation, on purchase intention. Important theoretical and practical implications for retail managers are discussed.