物流网站中的虚假宣传与信号传递

指出部分物流网站存在虚假宣传的基础上，构建了物流服务信号传递分析模型，阐述了量化的服务承诺是有效的信号显示的观点，提出了物流企业服务承诺的制定原则。     

The effect of a magazine’s free digital content on its print circulation: Cannibalization or complementarity?

We examine how offering digital content affects demand for print magazines. Using a searchable website archive, we measure the digital content offered by a sample of US consumer magazines from 1996 to 2001. We find strong evidence that digital content cannibalizes print sales. On average, a magazine’s print circulation declines about 3–4% when it offers a website. However, the effect varies with the type of digital content offered. Offering digital access to the entire contents of the current print magazine reduces print sales by about 9%. We find no evidence that digital content complements print magazines. These results are robust to including controls for unobserved magazine, category, and time effects, as well as controls for the impact of contemporaneous price changes and other factors.     

企业人力资源管理有效性研究

本文通过分析企业中人力资源经理和直线经理对人力资源管理实践的相关问题的认知评价,研究了中国本土企业的人力资源管理实践有效性的问题。研究数据表明,目前企业中直线经理和人力资源经理对于人力资源管理各功能的重要性认知相同,但在人力资源管理对于企业内部客户服务的有效性的认知和评价标准存在显著差异。本研究的意义在于帮助企业从人力资源管理职能的角度,加强人力资源管理系统与企业战略目标实现的匹配,为改善企业业绩的“捆绑性”的实践提供实证依据。     

Creating compassion: How volunteering websites encourage prosocial behaviour

Organisations increasingly use websites to promote prosocial behaviour such as volunteering, philanthropy, and activism. However, these websites often fail to encourage prosocial behaviours effectively. To address the lack of relevant research, we develop, then refine, a design model that identifies the user experience factors that create intention to engage in prosocial behaviour on websites. We test an initial model developed from the literature, by interviewing forty participants, each of whom visited and compared six volunteering websites. Our analysis of the participants' user experience reveals eighteen elements that interplay to create intention to engage in prosocial behaviour. Our refined design model comprises ten website features (interaction, factual, anecdata, external recognition, organisational expression, value suggestion, explanatory content, visual media, written media and, website design), seven perceptions (ease of use, aesthetics, information quality, trust, negative affect, positive affect, and argument strength), and one motivation (egoism). These findings provide novel insights into how to design Information and Communications Technology (ICT) to encourage prosocial behaviour.     

提高中式面点实践课程的有效性

本文探讨如何提高面点烹饪实训教学有效性的对策,分局多年来在面点烹饪实训教学中的经验研究教学改革相关内容。     

Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China

Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consumer perceptions of website atmospheric cues (informativeness, effectiveness and entertainment) on the development of flow and its subsequent impact on purchase intention and satisfaction. A self-administered online survey was used for data collection through an internet market research firm which randomly selected individuals from its online panel. Our results support the validity of the S–O–R framework in the context of online tourism and indicate that flow fully mediates the three site atmospheric cues with regards to purchase intention and satisfaction with the travel website. This study enhances our understanding on the determinants of online purchase intention and satisfaction as well as on how a proper web atmospheric design alters consumer shopping experience which entices favourable purchase intention and generates satisfaction.     

Evaluating municipal landscape plans and their influence on selected aspects of landscape development – An empirical study from Germany

In this paper we examine the question of whether and how municipal landscape plans exert a positive influence on and/or correlate with selected aspects of the landscape. To this end, a representative sample of municipal landscape plans in Germany and a statistical-quantitative evaluation approach are used to uncover correlations between planning and landscape development. As a result, we can show that municipalities which draw up a landscape plan have a higher proportion of natural areas and a lower hemeroby index, i.e. a lower level of human influence. The model also reveals a significant relationship between the quality of the landscape plan as well as its duration of impact and the density of landscape structural elements. It is also determined that municipal landscape plans help protect grassland areas. The indicator-based method provides impulses for the international discussion on the evaluation of plans.     

分析师跟踪、内控有效性与科技型中小企业创新

基于2009-2017年创业板317家科技型中小企业数据，从发明专利产出视角，探究分析师跟踪、内部控制有效性与企业技术创新的关系。结果显示，分析师跟踪人数显著提升了企业发明专利产出，内部控制有效性在分析师跟踪人数与企业发明专利产出关系中起部分中介作用，且在融资约束程度较高的企业中更为显著。即企业内外部治理机制有效配合对科技型中小企业技术创新发挥促进效应，且该效应在企业融资约束程度较高时更为显著。     

The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

Websites have become a channel for tourism enterprises to market and sell their services online. These enterprises are committed to improving their online services to retain customers and improving their competitiveness. This study aims to measure the effect of website quality dimensions on customer purchasing behaviour, and how this behaviour affects customer electronic (e)-loyalty. It compares the perceptions of 275 customers of travel agencies and 355 hotels using structural equation modelling. Findings revealed that website quality dimensions significantly affect the customer purchasing behaviour. The study highlighted the dimensions with a negative effect to help managers improve their website quality.