Plausible versus implausible tensile price claim: Selective accessibility model approach

Retailers frequently use exaggerated price discount advertisements with a tensile price claim (TPC; e.g., “Save up to 70%”) to attract consumers because they expect that once consumers enter a store, they will purchase low‐ or medium‐discounted products. Drawing on the selective accessibility model, this study investigated the way in which an implausibly high maximum level of savings stated in a TPC influences consumers’ expected price discount (EPD) and perceptions of actual price discounts across different types of TPCs (i.e., TPC stating a maximum level and TPC stating a range of savings). This study also investigated two situations in which consumers have previous knowledge of a product’s price discount versus when they have less or no knowledge of the discount. For both conditions, a single‐anchor TPC (i.e., “Save up to Y%”) that stated an implausible maximum level of savings led to a higher EPD and lower perceptions of the deal (i.e., perceived savings, price fairness, and perceived value) with respect to the actual price discount than did a TPC with a plausible maximum level of savings. In contrast, when the TPC stated two anchors (i.e., “Save X–Y%”) and consumers had knowledge of the price discount, their EPDs assimilated only toward the plausible anchor (X), and ignored the implausibly high maximum price discount (Y), resulting in a lower EPD and higher perceptions of the deal of the actual price discounts than a TPC that stated a plausibly high maximum level of savings. In contrast, when consumers had no knowledge of the price discount, their EPDs only adjusted toward the more plausible anchor (X), regardless of whether they perceived the maximum anchor as plausible or implausible. Thus, there was no difference in consumers’ perceptions of “Save X–Y%” between implausibly and plausibly high Y%.     

Rural traffic management: The Burrator Reservoir experiment

The introduction of traffic management schemes has been one response of the National Parks to the problem of ever-increasing car-borne visitors and the consequent damage caused to the rural environment. By reviewing these schemes and by determining and explaining attitudes towards one particular traffic management experiment, the paper aims to deduce lessons for future policy. The analysis, based on two visitor surveys, suggests that the likelihood of success is improved when schemes are integrated, containing both ‘carrot’ and ‘stick’ elements. Since public perceptions are also found to be pivotal to its success, appropriate marketing of a scheme is vital. The paper concludes, however, that to achieve the fundamental objective of greater accessibility with less mobility, a more wide-ranging marketing effort is required intended to engender a sea change in attitude towards both the car and public transport.     

The European high-speed train network: Predicted effects on accessibility patterns

The principal aim of this paper is to evaluate the impact of the future European high-speed train network on accessibility, by reducing time distance between places and modifying their relative location. We compare the current situation with that foreseen for the year 2010, according to the Outline Plan of the European High-Speed Train Network, in order to analyse which areas will most benefit from construction and improvement of the infrastructure. It is hypothesized that the high-speed train will certainly bring the peripheral regions closer to the central ones, but will also increase imbalances between the main cities and their hinterlands. A weighted average distance indicator is applied for this purpose. This measure identifies the spatial distribution of accessibility in the area of study, emphasizing the infrastructure effects, and locates accessibility changes at the European level. A Geographic Information System (GIS) has been used to carry out this study.     

武陵山片区旅游节点交通畅达性研究

区域旅游节点的交通畅达性对区域经济发展具有强劲的推动作用,区域旅游节点的交通畅达性优劣取决于内部的连通性和外部的可达性。文章基于因子分析法分别就高等级公路、高速公路、普铁、高铁(动车)、民航航线等因素对武陵山片区内各旅游节点的交通畅达性的影响进行了评价分析,对各旅游节点的畅达性进行了排名;并选取2010、2014、2018年等3个时间节点数据导入GIS生成3个片区旅游交通图。研究发现:①重庆、武汉、长沙、贵阳四大中心城市的交通连线支撑起武陵山片区的交通网络,片区旅游节点之间的畅达性逐步提升;②处于武陵山片区外围重庆、武汉、长沙、贵阳四大中心城市交通大廊道上的旅游节点之间畅达性处于片区前列;③同一省市或同一传统旅游线路的旅游节点连通性较好,分属不同省市的旅游节点之间连通性普遍较差;④历史上,山高谷深、交通闭塞,各地市自然旅游资源丰富多样,文化旅游浓郁独特,近年来,武陵山片区旅游发展与交通建设相互推拉,呈现良性发展。     

Mountaineering in Cuba: improvement of true accessibility as an opportunity for regional development of communities outside the tourism enclaves

Mass tourism began in the Caribbean during the middle of the twentieth century. Unfortunately, increasing competition and a change in the motivation of tourists now force the authorities who manage these regions to introduce a new tourism offer that is not based directly on either the 3S (Sun, Sand, and Sea) or 3E (Entertainment, Excitement, Education) model. Hiking, trekking, and climbing, defined as mountaineering, might be one of these. This paper examines the potential for mountaineering in Cuba by verifying its accessibility for tourists. The assessment is based on a framework of true accessibility, which consists of two factors: (1) destination accessibility and (2) real access. Our results show that mountaineering in Cuba should be considered to be one of the key contributors to the development, prosperity, and well-being of all stakeholders, and especially for the communities outside the tourism enclaves.     

福建省公路网可达性研究

基于福建省区域系统的开放性,以县域为研究单元,采用平均旅行时间指标,利用TransCAD软件对福建省公路网的可达性进行计算,并分析可达性空间格局的特征。     

美国城市公园评价体系的内容、应用 及启示——以ParkScore指数为例

中国快速城镇化的过程伴随着各类城市绿地公园的 规划建设。对城市公园系统综合质量的科学评价关系着城市开 放空间品质的提升、居民生活质量的提高和公共服务设施规划 水平的进步。以ParkScore指数为例,对美国城市公园综合 评价系统的建设过程、评价标准和指标体系进行系统介绍和特 征评述,总结分析其在城市规划实践和研究中的应用,提出我 国应完善城市空间数据库建设、引入以人为本的评价指标和加 强指标体系建立过程的有效性等建议措施,旨在为我国城市公 园综合评价系统建设提供借鉴。     

黄浦江两岸地区公共空间可达性研究 ——基于社会网络分析的公共交通评价与 优化策略

黄浦江两岸地区正在打造世界级的滨江公共空间, 如何便捷、多样地抵达滨江公共空间是其规划设计和建设实施 的重要评价指标。将该评价指标定义为滨江公共空间可达性, 指居民利用滨江公共交通系统(常规公交)抵达滨江公共空间的 便捷性和多样性程度。利用社会网络分析方法,以虹口区和徐 汇区的滨江公共空间为例,构建了滨江公共空间可达性模型, 借助地理信息系统(ArcGIS)与计算机编程语言(Python)对现 状可达性进行量化分析评价,并提出优化滨江公共空间可达性 的算法和策略,以期更好地提升滨江公共空间可达性。     

基于区域可达性定量模型的新疆出口加工贸易基地选择研究

在加工贸易区或加工贸易基地选择研究方面,学界主要集中在基于因子分析方法的投资环境视角的研究上。文章采用另一种方法——区域可达性定量模型,对新疆主要中心城市和口岸城市的区域可达性进行计算,并按区域可达性大小排序。在国家实施东部地区产业转移的政策环境下,文章结合新疆特色加工产业群,对新疆加工贸易的发展和区域空间结构布局调整做了初步思考。     

井冈山风景区公路网络整体可达性分析

运用可达性方法定量研究井冈山风景区公路网络空间结构,考虑地形、道路等级、拥挤度等因素对车速的影响,采用加权平均旅行时间评价指标,分析不同旅游季节景点可达性和对外可达性变化。研究表明:1井冈山风景区景点可达性和对外可达性分别呈现"中心—外围"摄动变形的圈层结构与"东—西"摄动变形的圈层结构,可达性空间分布遵循空间距离衰减性、交通指向性、高等级路网指向性等。2旅游季节因素对可达性影响显著,旅游旺季可达性水平发生明显变化,可达性空间分布也受其影响。3路网结构、景点布局和节点规模是影响可达性分布的重要因子。在此基础上,提出了可达性优化建议。