战役后勤仓库军用集装箱装卸机械优化配置研究

根据战役后勤仓库军用集装箱、装卸的特点,建立了某型集装箱装卸机械优化配置的仿真模型,并对其进行了实例分析。     

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

Exploring the Effects of Union–NGO Relationships on Corporate Responsibility: The Case of the Swedish Clean Clothes Campaign

In the current era, governments are playing smaller roles in regulating workers’ rights internationally, and transnational corporations (TNCs), non-governmental organisations (NGOs) involved in the struggle for workers’ rights, and labour/trade unions have started to fill this governance gap. This paper focuses on the least researched of the relationships among these three actors, the union–NGO relationship, by analysing the ways in which it affects definitions of TNC responsibility for workers’ rights at their suppliers’ factories. Based on a qualitative study of the union–NGO relationship in the Swedish garment industry between 1996 and 2005, we propose that there are six main configurations of union–NGO relationships. By linking these configurations to their effects on TNC responsibility, we propose that co-ordination relationships between unions and NGOs, particularly high-commitment co-ordination relationships, are likely to result in a broadening of the definition of TNC responsibility, while conflictual relationships, both high and low commitment, result in a narrowing of the definition of TNC responsibility. The study indicates that co-operation is generally more beneficial for both unions and NGOs than is any form of conflictual relationship, in terms of broadening the definition of TNC responsibility.     

Corruption and corporate social responsibility: Evidence from a quasi-natural experiment in China⋆

The study examines the causal effect of corruption on corporate social responsibility (CSR) in the Chinese context. Using China’s anti-corruption campaign as a quasi-natural experiment, we employ a difference-in-difference design to show the following: (1) The anti-corruption campaign substantially improves CSR performance. (2) Plausible mechanisms are financial constraints and analyst coverage, where financial slacks and analyst coverage of affected firms increase after the campaign. (3) The anti-corruption campaign exhibits more significant effects on CSR in firms with better governance and domestic firms. Overall, this study evaluates the impact of anti-corruption on CSR and provides policy implications for regulators to enhance CSR performance.     

微信运动健康因子对健康保险费率影响研究

近年来,微信运动促进群众的运动风潮不断上涨。然而查询已有文献,较少提及微信运动使用与健康保险费率的关系。借由因素萃取、逻吉斯回归、均值检定等方式研究发现,微信健康计步功能使用时间越长的消费者,其住院概率较低（P<0.1）,健康保险费率也显著低于不使用微信健康计步功能的消费者（P<0.01）。因此,建议在合法的情况下,进行认识客户工作,采集的数据可作为健康保险订定差异费率的参考。     

The Country-of-Origin Effect and Consumer Attitudes to “Buy Local” Campaign

Abstract

The objective of this paper is to investigate the relationship between ethnocentrism of Ghanaian consumers and their attitudes toward a “buy local” campaign. Two hundred and thirty three consumers were interviewed in Cape Coast, the capital city and administrative centre of the Central region of Ghana. Data for the study were collected through interviewing using the mall intercept approach and factor analysed. Our findings show a relationship between ethnocentrism and attitudes of Ghanaian consumers toward the “buy local” campaign. Furthermore, the factor analysis results indicate that the attitudes of the Ghanaian consumers to the buy locally-made products can be characterized as protectionist, nationalistic, and self-interest. Implicitly, the consumers will buy Ghanaian-made products where they are of comparable quality and price as foreign-made products. This requires companies to ensure that their products are of high quality and prices are commensurate with quality. This study contributes to the ethnocentrism and country of origin literature pertaining to the African region, which is sorely under-researched.     

Planning Discourse versus Land Discourse: The 2009–12 Reforms in Land‐Use Planning Policy and Land Policy in Israel

Land policy and land‐use planning policy are two types of public policy pertaining to space. In general, land‐use planning policy deals with land‐use allocation and property rights, whereas land policy defines the land regime of a society. These differences have shaped a unique discourse for each of these policy types. The purpose of this article is to examine the differences and similarities between the land discourse and the planning discourse by analyzing two public campaigns conducted in Israel against two proposed reforms: the 2009 reform of the Israel Land Administration and the 2010–12 reform of the Planning and Building Law. The findings reveal substantive differences between the two campaigns, manifested in the nature of the leading players, the types of public activities they chose, and most notably in the discourses and the hierarchy of considerations they addressed. The findings raise profound questions regarding universal trends in spatial policy reforms; their influence on the activities of public coalitions and the discourses they adopted; possible future effects of these trends on the differences between the land discourse and the planning discourse; and the impact of these trends on the ability of groups and individuals elsewhere to influence spatial policies (such as planning and land policies).     

Optimal targeting of latent tourism demand segments

This paper identifies for the first time the optimal target markets employing the latent tourism demand expenditure, a novel concept in tourism literature. The study quantifies latent tourism demand between each pair of origin-destination through distinguishing by type of tourism and seasonality. It works with market shares that are estimated via a fractional regression model. Moreover, latent demand is clustered using a market segmentation approach based on a latent class regression. Finally, the optimal target markets are chosen depending on the expected latent tourism expenditure. The result has clear policy implications in terms of which markets are promoted, the optimal channels of communication and the maximum budget for each marketing campaign.     

More than meets the eye: The functional components underlying influencer marketing

Influencer marketing is the practice of compensating individuals for posting about a product or service on social media. Influencer marketing is on the rise, and many marketers now plan either to start using influencers or to increase their use of them in their media mixes. Despite such growth, relatively little strategic or academic insight exists that is specific to influencers. In this article, we describe the roots of influencer marketing and the many different types of influencers that now exist. We identify influencers’ three functional components: the audience, the endorser, and the social media manager. We then detail for each of these components the different sources of value influencers potentially offer marketers. We draw on relevant academic research to offer advice about how to leverage each component strategically. We close by describing how the interplay of these functional components makes influencers a potentially powerful—and undervalued—marketing tool.     

城市历史文化保护运动的实质

我国城市各种类型的历史文化遗址均具有多方面的保护价值,但保护却存在多种阻力和误识;须在思想上、制度上来一个“保护复兴运动”,促进中华民族的城市历史文化为人类做出新的划时代的贡献。城市文化遗产是城市文明的历史见证,是可持续发展的底蕴和储存着的能源。城市历史文化是财富,而不是包袱。“保护”适合大多数人的利益。这些都是放之四海而皆准的真理。