中国化妆品行业——国内化妆品品牌的优点和缺点(英文)

Chinese cosmetics market gives birth since 1980s as a newly developing industry,which is the typical representative industry of the china's socialist market economy after opening policy reform.With the opening of our domestic market,the foreign brand cosmetics enter into the Chinese market as soon as possible,which accelerate the development of Chinese cosmetics industry.How to survive in this fierce competition becomes a hot topic for our domestic cosmetic companies.In this thesis,the author tries to introduce the history and development of Chinese domestic industry;analysis the advantage and disadvantage of this market;and discuss the developing method for the Chinese cosmetic market.     

全自动测汞仪测定离岛免税食品化妆品中汞含量

建立全自动测汞仪法检测食品、化妆品中汞含量。通过优化实验条件提高方法灵敏度、准确度和精密度。方法检出限为0.0803ng,加标回收率为89%~104%,RSD值在2.2%~4.5%之间。本方法操作简便,具有高灵敏度、准确度和精密度,可满足口岸快速通关检测要求。     

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer

This study gives an insight into the retailer's capability of managing sales promotion by examining the sales promotion programs offered by Hong Kong cosmetic and toiletry retailers and the consumers’ preferences. The results indicate that instant-reward programs are popular among retailers and preferred by consumers. The results also show that the preferences for sales promotion programs are dependent upon consumers’ demographic and sociocultural characteristics. Implications for advertisers designing and communicating sales promotions are offered.     

Ad Element Liking and Its Relationship to Overall Ad Liking

Abstract

This study explored differences in affective response content across three cultures and the role of these responses in predicting overall advertising liking. Based on a field survey, subjects from England, Norway and Spain evaluated cosmetic ads on a series of liking scales. Ad content was coded into elements reflecting product- or ad-related affect based on existing theory on ad evaluation criteria and on the theory of central and peripheral routes to persuasion. This study revealed that it might be difficult to achieve sameness in likeability even for international brands and beauty types. However, quite consistently across cultures, the findings suggest that the same affective processes along a peripheral route influence overall liking across cultures. Implications are drawn for future practice and research.     

Sustainability seen from the perspective of consumers

An important step in promoting sustainable consumption is to find out how consumers understand the concept of sustainability. In this paper, we report on a study among Norwegian consumers in which we explored their understanding of sustainability at two levels. First, we investigated consumers' understanding of the general sustainability concept; specifically, we studied how important the following five sustainability dimensions are in consumers' conception of sustainability: the environmental, social, economic, temporal and the developmental dimension. Second, we investigated how consumers' understanding of sustainability manifests itself in consumption decisions: We studied consumers' opinions about how important various attributes are for sustainable products and which product labels they consider indicative of sustainable products. We found that all five sustainability dimensions occurred as elements of consumers' understanding of the sustainability concept. The environmental dimension, the social dimension and the developmental dimension were particularly outstanding. With regard to attributes that are important for sustainable products, consumers placed high emphasis on recyclability of the packaging, fair payment of producers, low energy use and low carbon dioxide emissions during production and shipping. Humane animal treatment was also considered an important attribute of sustainable products. The product labels that were considered most indicative of sustainable products were the Nordic Swan and the Norwegian Debio label. Consumers' judgments of how indicative the labels are of sustainable products were related positively to familiarity with the labels.     

Productive Consumption Changing Market Dynamics: A Study in Brazilian DIY Cosmetics

Although several studies have discussed from various perspectives the market-change dynamics of consumption and how consumers impact them, only a few have looked at consumers who act as producers themselves and how they affect the market with their self-production practices. Using data from netnography, participant observation, introspection, and in-depth interviews, this study aims to understand the strategies used by the consumers of DIY (do-it-yourself) cosmetics, which affect the market dynamics and foster a specific market apart from mainstream. We identified three approaches: the strategies such consumers use to make their products; the sharing of consumption experiences; and the disclosure of these products and practices, thereby legitimating them.     

气相色谱-FID技术测定化妆品中的乌洛托品

采用气相色谱-FID技术建立了一种测定化妆品中乌洛托品含量的方法。样品经过甲醇超声提取后,气相色谱分离,外标法定量测定。实验结果表明:乌洛托品质量浓度在2~200 mg/L范围内,线性方程为Y=0.715 8X-0.433 2,相关系数r=0.999 5,方法定量限为20μg/g,回收率为85.0%~106.8%,相对标准偏差小于5%(n=6)。该方法操作简单,重复性好,回收率高,是一种快速测定化妆品中乌洛托品含量的方法。     

国内化妆品企业的微观市场分析与预测

本文以国内化妆品企业为研究对象,结合数理统计分析法和市场预测法对其微观市场进行分析和预测,为化妆品企业进行市场决策提供可靠依据。     

化妆品销售话语中的模糊限制语及其语用功能

化妆品销售话语中使用的模糊限制语,虽然会违反合作原则的四个准则,但也会产生一定的语用功能,能避免绝对化和传递匿乏信息,坚持客观态度,增强说服力,以促进销售行为的实现。