快餐面条抗粘剂配方的应用研究

面条美味可口,深受老百姓的喜爱。随着生活节奏加快,快餐面条,前景光明。但面条蒸煮后极易黏连,不易分散,影响外观和食用口感,进而影响快餐面条的规模化和市场化。针对这一点,实验选取三种天然食品抗粘剂,通过浸泡,增强面条的疏松性。并在单因素的基础上进行复配和正交实验,从而得到效果较好的抗粘剂配方,应用于面条的抗粘。     

Conceptual modelling ‘outline’ for a new fast-food facility

This paper is an attempt to illustrate the use of models as a means of designing a new catering operation in the fast-food sector. The complex nature of any catering business is such that careful definition of its components and their interactions and the inter-relationships requires some form of systematic approach. The central core of this approach is the formulation of a model composed of seven major elements which although designed specifically for a fast-food situation will, with modification, suit most catering operations.     

The Tempo and Cooking Sound of a Gourmet Hamburger

Hamburger is the spontaneous product image that comes to mind for a quick service restaurant. However, current consumer trends are reshaping the idea of fast-food including some gourmet food parameters. Consumers’ preferences are changing as they are aware of the product they are eating, quality and preconsumption practices. The methodology for this study consist of a 2 (fast/slow tempo) x 2 (sizzling sound/not) between group experimental design that takes place in Colombia (South-America). It evaluates the influence of sound (music and cooking) on the conceptual identity of a restaurant. Results show that the express concept increases with fast tempo music and the gourmet concept increases with cooking sound. Moreover, the sizzling sound lowers the perception of express for a hamburger restaurant. Findings demonstrate the importance of taking care of ambient sounds, designing or controlling them, aiming for consistency with the brand concept.     

Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

Cause-related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause-related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram-based, cause-related posts on the impact of consumer perceptions (i.e., corporate image), beliefs (trust), and attitudes (i.e., corporate social responsibility [CSR] support) on behavioral intentions (i.e., cause participation, consumer advocacy, and intention to share posts) for fast-food restaurants. Data for the study were collected in a between-subjects experiment with 123 participants. Visual attention was measured using eye-tracking technology, and consumer attitudes and behavioral intentions through an online survey. The results show that the greater the attention paid to images (amount and duration of fixations) and the more revisits made lead to more positive attitudes and behaviors toward the cause and the company. On the other hand, the more time spent looking at the company's responses to negative user-generated content weakens the relationship between trust and consumer advocacy toward the company. These results can help practitioners design appropriate cause-related marketing strategies in social media.