Above and beyond? How businesses can drive sustainable development by promoting lasting pro-environmental behaviour change: An examination of the IKEA Live Lagom project

Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3-year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers' attempts to live more sustainable lifestyles. We examined the effectiveness of the project involving multifaceted behaviour change interventions, testing for behavioural changes both during and after the project period. In addition, we explored changes in participants' attitudes towards the company. Findings show that the extensive set of interventions led to changes in pro-environmental behaviours across all three participant groups with potentially positive impacts on the customer–company relationship. The article thus provides a call for further businesses to engage in similar behaviour change projects that would allow citizens to engage in more sustainable lifestyles and behaviours across contexts.     

Relationships among healthy lifestyle beliefs and body mass index in urban China

Consumption is a major driving force in China's economy. The consumer society is particularly emerging in the more urbanized and affluent regions in China. Given the rise of consumerism on the one hand, and the rise of overweight and obesity on the other, this study explored whether the proliferating consumer culture is a threat to the traditional health culture in China. The lifestyle‐oriented approach used in this study does not confirm a straightforward relationship between an upward trend in Chinese with (economic) assets to join the consumer society and a downward trend in health interest among urban Chinese. The result that the rise of the consumer society is not directly accompanied by a devaluation of health issues does not imply that lifestyle research is of no use. On the contrary, this paper successfully identified four dimensions of health‐related lifestyle for urban China, namely Food‐health Belief, Perceived Knowledge, Health Careless and Group Conformity. This result is informative with respect to the complexity of sociocultural factors influencing the increasing prevalence of overweight and obesity.     

Examining the efficacy of self-classification approach in segmenting special-interest tourists: food tourism case

Self-classification is used as an a priori approach to tourist typology and market segmentation. However, skepticism still surrounds its ability to incorporate the multidimensionality of tourist behavior. This study seeks to empirically verify the efficacy of a single-item self-classification approach. The robustness of this self-classification measure is examined by comparing it to a data-driven multidimensional psychographic approach in terms of its ability to predict the behaviors of tourists toward food-related destination consumption. Results suggest that the single-item self-classification approach performs equally well as the psychographic approach in segmenting food-related consumption behaviors. The implications and limitations of this study are also discussed.     

Risky behaviours of males and females in a Spanish suburban community

Health is determined by an accumulative process, so a perspective on life cycle is crucial in any health prevention programme. As a consequence of this accumulative dimension, lifestyles are a key determinant of the state of health of older people. The main contribution of this paper is to explain gender differences in lifestyle and the implications of lifestyle in men's and women's states of health. We have implemented our empirical analysis into Spanish society through the use of a self‐elaborated survey. From this survey, we have drawn a subsample of 938 people older than 14 years old who live in the Spanish neighbourhood of Casablanca, Zaragoza (452 men and 486 women). We conclude that men tend to consume more substances that may negatively affect their state of health (alcoholic beverages, tobacco products and coffee), and they are also less careful in keeping an adequate weight and dental hygiene. On the other hand, women tend to be more sedentary. These results are decisive for policy makers that strive to improve the citizens’ state of health, because it is not only important to improve the quality and extension of healthy goods and services, but also to promote healthy lifestyles.     

If It Works,I like It: Consumer Acceptance of Food-Related Nudging

Abstract

The aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively influence acceptance of nudging, while limited freedom of choice may reduce acceptance. On this basis, acceptance, perceived effectiveness and perceived limited freedom of choice were measured for 11 different food-related nudges in a national representative sample of 455 adults. Five of the nudges were variations of placement alteration, while six were variations of informational labeling. Perceived effectiveness was identified as a significant positive predictor for acceptance of all of the investigated nudges (p?<?0.001), while perceived limited freedom of choice decreased acceptance of all investigated nudges (p?≤?0.02). Perceived effectiveness was the strongest predictor for acceptance of all types of nudges (β-values from 0.55 to 0.75), yet perceived limited freedom of choice was also a significant factor (β-values from ?0.07 to ?0.23).     

Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

Purpose: The objectives of this study were to examine the antecedents and consequence of consumer attitudes toward local food and to segment these consumers using their food-related lifestyle (FRL) attributes. Using the Theory of Planned Behavior, we proposed three factors to impact attitude toward local food (health consciousness, concern for the environment, and concern for local economies) along with subjective norm and perceived behavioral control to influence intentions to purchase local food.

Methodology: Data were collected from 502 local food consumers measuring the following: antecedents and consequence of attitude toward local food; FRL; demographic information.

Findings: Health consciousness, concern for the environment, and concern for local economies were found to be significant predictors of attitude toward local food. Attitude toward local food and subjective norm, but not perceived behavioral control, were found to have a significant effect on intention to purchase local food. Further, segmenting based on their FRL yielded four types of consumers (Impromptu Novelty Explorer, Uninvolved Connoisseur, Involved Information Seeker, and Apathetic Local Food Consumer). An ANOVA provided a snapshot of several demographic and psychographic differences between segments.     

Helping You to Waste Less? Consumer Acceptance of Food Marketing Offers Targeted to Food-Related Lifestyle Segments of Consumers

ABSTRACT

Consumer households and consumer behavior have been identified as the major cause of food waste in the supply chain. Food marketing might offer products and services that help consumers to reduce their food waste or reduce the consumer-related food waste at the consumer–retailer interface. However, such strategies require consumer acceptance and targeting the right customers. Through an online survey of 800 Danish consumers and a measure of food-related lifestyle, four clusters of consumer segments are identified. The segments are compared with regard to their acceptance of a number of actions consumers can take to reduce food waste or their acceptance of food marketing services they would need to pay for. Acceptance differs with food involvement and the role of the price criterion, as well as with gender, education and age. The findings show how food marketing can help consumers to reduce food waste, through actions targeted to specific segments of consumers characterized by food-related lifestyle differences.     

基于生活方式的农村市场细分研究

随着农村经济的不断发展,农村居民的生活方式发生了变化,生活方式的变化引起了农村居民消费行为的变化。本文把农村居民的生活方式划分为金钱型、尊重型、传统型、权力型和道德型,以这五种生活方式为基础把农村市场细分为守旧型、享受型、现实型、权威型、欲望型、创造财富型、个人价值增值型和守法型,这种市场细分对企业开辟农村市场有一定的现实意义。     

Travelling neo-tribes: conceptualising recreational vehicle users

Neo-tribes have been defined as including people from different walks of life who come together in fluid groupings, bound by common interests, similar lifestyles, rituals and language. This concept is popular in sociological literature, but has rarely been applied to travellers or tourism literature. This study sought to understand whether neo-tribalism could add insights into our existing knowledge of recreational vehicle (RV) users in Canada. Using a grounded theory approach including focus groups and in-depth interviews, the research found RV users exhibit neo-tribal characteristics which can be characterised as symbolic and behavioural. The behavioural aspects of this neo-tribe are evident in campsites, where rituals such as happy hours exist. Symbolic aspects included fluidity of membership and commitment to the RVing lifestyle. The findings suggest that the neo-tribal concept is a highly useful tool for understanding the motivations, behaviour and needs of travellers and adds new insights into our understanding of the RVing experience.     

浅析食品相关产品检验检测质量控制

食品相关产品质量检验检测是食品相关产品在市场上销售之前的关键环节,也是市场监管的重要途径,能够最大程度上保证食品安全。本文从食品相关产品质量检验检测方面入手,分析检验检测中遇到的实际问题,提出检验检测质量控制建议,为后期食品相关产品检验检测工作提供借鉴。