Measuring Market Orientation: Exploring a Market Oriented Approach

This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra-organizational members' perceptions of the market orientation of an organization. To evaluate the psychometric properties of this approach an application of this design in a survey of manufacturing industry is subjected to tests for inter-rater reliability, scale reliability, content validity, criterion-related validity and construct validity. The conclusion of this evaluation is that the developed measure is both a reliable and valid means of gauging market orientation. The paper concludes with a series of implications for both theorists and practitioners.     

锯片制造车间设施规划浅析

分析了锯片制造业中因设施规划不合理,导致物料搬运成本上升的问题,依据设施规划的原则对锯片车间的重新布局方式作了系统的阐述,并提出了三种规划方案。     

烟台发达县市走新型工业化道路剖析

走新型工业化道路是目前烟台实现工业可持续发展及加快现代化进程的必然选择。烟台市进入全国县域经济百强县(市)的龙口、招远、蓬莱三市把发展新型工业化作为推动当地工业经济、县域经济发展的重中之重来抓,并根据自身特点、经济、资源等条件,走出了一条各具特色的新型工业化之路。但是,要进一步提高新型工业化水平,还有诸多制约因素,需采取切实可行的措施加以解决。     

Research on Firm Size, Firm Performance and Internal Auditing Modes——Based on Listed Manufacturing Companies of China

This paper is based on the samples of listed manufacturing companies of China, taking the financial performance as criterion, and then does research on the firm performance with different internal auditing modes, using Cross-sectional data to analyze the distribution of internal auditing modes and the characteristics of the firm performance. The conclusion is that setting up internal auditing is good for the development of companies, but the function of internal auditing has not been widelv fulfilled.     

Unlocking the potential of advanced manufacturing technologies

This research examines whether investments in advanced manufacturing technologies (AMTs) such as flexible manufacturing systems (FMS), computer aided design (CAD), computer aided manufacturing (CAM), robotics, etc., are more likely to lead to improved performance if they are supported by improvements in the manufacturing infrastructure of the company. This question is evaluated using data gathered from 202 manufacturing plants chosen from industries generally considered to have relatively high investments in technology.Multiple item scales are developed and adapted from sources in the literature to measure investments in technology, infrastructure, and the performance of the plant. Evidence supporting the reliability and validity of these scales is provided. Hierarchical regression is used to analyze the relationship between technology, infrastructure, and performance. The results suggest that there is an important interaction between the adoption of advanced manufacturing technologies and investments in infrastructure. Firms that invest in both AMTs and infrastructure perform better than firms which only invest in one or the other. Separate analyses on sub-samples of firms with the highest and lowest investments in AMTs show that infrastructural investments have a stronger relationship with performance in the high investment group. Thus, the data indicate that infrastructural investments provide a key to unlocking the potential of advanced manufacturing technologies.     

浅论制造业供应链质量管理

从质量链管理产生的背景出发，提出制造业企业应由重视产品质量和服务质量，进一步提升为重视和改进整个经营管理的质量，追求卓越的供应链质量管理观念。     

河北省主导产业竞争力评析

本文利用第一次全国经济普查资料,对河北省制造业中的钢铁、装备制造、石化、医药、建材、食品、纺织服装等主导产业的竞争力进行了评价和分析。     

运用财税政策加快胶东半岛制造业基地建设

为进一步提高胶东半岛制造业基地企业的竞争力,在借鉴国外和国内其他省市发展制造业财税政策经验的基础上,应实施促进胶东半岛制造业发展的财税政策。     

基于SD模型的客户服务成本信息不对称影响研究

制造企业经常通过提供高水平的客户服务向顾客传递优质产品质量信号,但由于客户服务成本信息不对称的影响,产品质量信号存在一定程度的失灵,影响了潜在客户对优质产品的购买。文章分析了制造企业客户服务成本不对称信息的原因及其对潜在客户购买行为的影响,通过建立系统动力学模型模拟产品销售过程,研究客户服务成本信息不对称度与企业客户数量之间的关系,结果表明客户服务成本信息不对称度下降有助于企业客户数量的增长,但其影响力有随时间下降的趋势。