Advertising to the masses: the effects of crowding on the attention to place-based advertising

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed in such high traffic areas. However, these strategically placed ads also suffer from conditions of human crowding that prevents them from being noticed and processed. We undertake a study of place-based advertising in a shopping mall using facial recognition software to determine the effect of human density on the attention directed to advertising. We find that as human density increases, attention to advertising decreases, but only to a point where it begins to increase again. Our research also finds that human density plays a moderating role on the motivation to process advertising.     

When to accept a sequence of gambles

When is a sequence of gambles, which is initially rejected eventually accepted? The eventual acceptance is defined as a pair property between the utility function and the sequences of gambles. A sequence of gambles is accepted when the gambles follow a large deviation principle and the utility function is non-satiated and bounded from below in a certain way. The number of gambles required for acceptance is computed.     

浅析远程监控的数据传输

文章论述了远程监控系统数据传输技术的重要性以及常用的几种实现方式,并对其优缺点进行了比较和分析。文中分析了利用全球移动通信系统(GSM)进行数据传输的优越性,并介绍了GSM传输的3种方式的特点,各自的实现方式,最后展望了远程监控数据传输的发展前景。     

金融发展与信息交易的演进

通过对金融发展与金融结构演进的理论背景、研究基础和金融结构的演变过程与现状分析,论述了不同金融机构所交易信息的特征、金融机构的多元化以及金融发展与信息商品的多样性变化,提出了随经济发展对信息商品需求数量和质量的不断提高引起的金融分工的演进和政策建议。     

论银行承兑汇票业务的经营和管理

该文通过对嘉兴市银行承兑汇票业务开展现状的调查,剖析了当前银行承兑汇票在经营和管理中存在的突出问题及成因,并提出了完善和改进银行承兑汇票管理的对策.     

银保协作、风险自留与银行信用风险补偿——基于银保信贷系统的分析视角

在分析风险自留的内生逻辑基础上,进一步分析风险自留实现银行信用风险补偿的内在机理。研究表明：银保信贷系统通过对贷款企业个体风险与事先设定的平均代偿风险的匹配性甄别,实现对银行信用风险的分级补偿功能。针对银行超预期信用风险,先行实施银行风险拨备机制对银行平均代偿风险进行补偿,然后实施超额风险自留机制对超过平均代偿风险的银行超额风险部分再次进行补偿,超额风险自留补偿基金将由银行与担保机构依据各自的风险均衡配置阈值占比共同筹集,以此来实现银行信用风险分级补偿目标。并以此为依据,设计了银保信贷系统风险自留机制。     

How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers

This study unveils the cognitive mechanism that locus of control (LOC) dimensions (internal control, chance control, and control by powerful others) predict intention to reuse mobile apps for making hotel reservations. The predictions are assumed through the unified theory of acceptance and use of technology (UTAUT) anchors and perceived risk. Drawn from an online survey with 457 Chinese participants, results show direct positive predictions of intention to reuse from UTAUT anchors including performance expectancy, effort expectancy, social influence, and facilitating conditions. Perceived risk also negatively predicts intention. Effort expectancy mediates the links between internal/chance control and intention, whereas perceived risk mediates only the latter link. Facilitating conditions mediate the relationship between control by powerful others and intention. This study contributes to existing research by distinguishing the mechanisms that underpin LOC dimensions and technology re-adoption. Practitioners are recommended to improve booking apps by addressing the concerns of users with different LOC.     

An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models

The study employed two theories, the technology acceptance model (TAM) and the Attention-Interest-Desire-Action (AIDA) model, to provide an understanding of the process of consumers accepting an on-demand food-delivery app, and to establish the effect of marketing communication on outcomes related to consumer behavior. A conceptual model and hypotheses were developed by combining the key constructs of the two models to predict behavioral intentions. Findings revealed the attention and interest in the AIDA model related strongly to the salient behavioral beliefs of TAM, perceived usefulness and perceived ease of use. Thus, it can be concluded that marketing communication acts as an external element in the process of accepting new innovations. Besides, it was confirmed that attitude towards the adoption of new technology acts as a mediator that promotes desire for the app. From the disciplines of information system and marketing communication, the study suggests an innovative approach to incorporating models.     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.