“This is a holy place of Ama Jomo”: buen vivir,indigenous voices and ecotourism development in a protected area of Bhutan

Common definitions of ecotourism address the need to benefit the well-being of local people; in reality, ecotourism is often supported or dominated by external agents. Local ideological, social and cultural values may be overlooked, thereby disenfranchising local and indigenous stakeholders. This paper examines indigenous perceptions of ecotourism and well-being, and how they relate to ecotourism practices in three Brokpa communities of the first protected area in Bhutan to become a special tourism destination. A range of methods (e.g. semi-structured interviews, participatory mapping) was used and data analysis was couched in the context of buen vivir (living well), an indigenous concept of well-being. Findings indicate that: (1) perceptions of ecotourism vary between community members and contrast with the official park definition; (2) well-being is conceived in diverse ways but corresponds to key features of buen vivir; (3) indigenous worldviews are pervasive, and shape social values and spiritual beliefs in connection to nature; and (4) indigenous cosmologies and traditional values may be strengthened through their integration into modern policies and institutions. This research contributes more non-Western voices to the literature, a concept and mode of analysis for well-being that embraces an indigenous ontology, and empirical insights on indigenous communities in protected areas.     

Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users

Abstract

As a result of constant efforts to improve consumers’ online advertising experiences, native advertising has started to gain popularity on social networking sites (SNSs). This survey study examined antecedents of avoidance of native advertising on SNSs and the moderating role of consumer skepticism toward native advertising. Our findings suggest perceived intrusiveness and perceived informative and entertainment advertising value as major antecedents of consumer advertising avoidance. Additionally, the number of brands that consumers are following on SNSs and negative communication among peers on SNSs were found to be factors affecting native advertising avoidance. Finally, consumer skepticism toward native advertising was found to be an important moderating variable in the mechanism of advertising avoidance on SNSs.     

Perceived Restorativeness of Visits to Cultural Heritage Sites

This study aimed to examine whether a causal relationship exists between perceived restorativeness and emotional healing, visitor satisfaction, and intention to revisit with respect to a visit to the Seooreung Shrine in South Korea. Attention restorativeness theory claims that four factors (being away, fascination, extent, and compatibility) induce a restorative environment. The results of the conducted survey support the four factors of attention restorativeness theory. Two distinct groups were identified and differences were discovered between the groups with respect to satisfaction and perceived restorativeness. Emotional healing exerted more influence on intention to revisit than visitor satisfaction. This study delivers a significant outcome as pioneer research on healing tourism by discovering emotional healing as a precedent variable to visitor satisfaction and intention to revisit in the area of cultural heritage tourism.     

Travelers’ food experience sharing on social network sites

The proliferation of social media offers new avenues for understanding traveler information sharing behavior. The purpose of this study was to explore the patterns of traveler food sharing experiences on soial network sites, their triggers, and consequences as well as the inter-relationships among these factors. Thirty-three semi-structured interviews and subsequent thematic analysis revealed five major sharing motivation domains including Social and relational, Self-image projection, Emotion articulation, Self-archiving, and Information sharing, all of which were situated along the two continuums (self–others and psychology–functionality) of a two-dimensional plane. This research uncovers fresh insights that are unique to travelers’ food experience sharing and offers theoretical contributions as well as practical implications for destination marketers.     

张掖市城乡建设用地布局优化研究

随着社会生产力的发展,土地利用类型结构和布局趋向复杂化;以张掖市为研究对象,在充分调查张掖市城乡建设用地现状的基础上,从数量、布局等方面分析了城乡建设用地存在的问题,通过对用地规模的预测,提出相应的优化城乡建设用地结构和布局的措施与建议。     

生态位理论在旅游地竞争中的应用研究——以皖南三座名山为例

生态位理论已经成为生态学研究的热点之一，在许多领域得到广泛的应用，尝试将生态位理论引入旅游地竞争中，提出旅游地生态位包括两个方面：一是生态单元的状态，如游客数量、环境容量、资源开发量、旅游收入等；二是生态单元对环境的现实影响力和支配力，如游客年增长量、旅游收入年增长量、资源消耗量等。两者的综合体现了特定旅游生态单元在旅游生态系统中的相对地位和作用，即旅游地生态位。在此基础上，以位于皖南的黄山、九华山、齐云山三座名山为例，提出旅游地竞争的生态位扩充策略和生态位分离策略，不仅为国内其他旅游地竞争提供借鉴，并且充实了旅游地竞争理论。     

Personalisation–privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites

Personalisation refers to individualizing products, services, and contents according to customer interests and preferences. In order to deliver appropriate personalised offerings, firms inevitably need to collect rich customer data profiles. Prior research suggests that personalised services lead to positive customer responses such as increased willingness to disclose personal information and make purchases. However, another stream of research emphasizes negative outcomes of personalisation – namely, privacy concerns surrounding the use of personal information and associated negative effects on behaviour. The objectives of this study are twofold: (1) to examine how privacy assurance affects proximal outcomes of personalisation, such as perceived usefulness and privacy concerns; and (2) to identify the role such outcomes play in predicting customer behavioural responses, such as willingness to disclose personal information and make purchases. Our findings show that enhancing privacy assurance increases the perceived usefulness of services and decreases customer privacy concerns. Moreover, customer behavioural responses are positively related to the perceived usefulness of services and negatively associated with privacy concerns. However, despite the positive effects on perceived usefulness and purchase intentions, personalisation has no effect on privacy concerns and intentions to disclose personal information.     

Factors influencing customer engagement with branded content in the social network sites of integrated resorts

The integrated resorts rely on social network sites (SNSs) for content marketing, while one of the main purposes of content marketing is customer engagement that will leverage the impact of branded content. This study investigates the factors influencing customer engagement with brand posts of integrated resorts on the SNSs. The findings highlight the important influence of both media-type and content-type factors on the level of customer engagement in SNSs of integrated resorts. This study provides practical implications for integrated resorts to develop SNS online content marketing strategy.     

基于排队论的公交站点停车位优化及实证分析

优化设计公交站点停车位数是站点建设的一步重要工作,停车位数过多或过少都会影响公交系统的运营效率和服务质量。鉴于此,此文将探讨基于排队理论的公交站点停车位数优化方法,并以武汉市街道口站为例,运用该方法进行了实证分析,以期对武汉市的公共交通建设提供理论上的参考。